View Full Version : Monopoly Advertising
Voice of Reason
22 Jul 2002, 16:38
With the coming of the Telstra Dome and the proliferation of white anchors with "Alinta Gas" on them, it occurs to me that an enormous amount of public money is wasted by monopolies advertising their products, which we have to use anyway.
I know Telstra isn't a monopoly any more, so it sort of has an excuse. But Water Authorities, local councils and the like seem to just waste money, er, like water.
Does it irritate anyone else?
Shinboners
22 Jul 2002, 17:57
I can't see why Telstra should go for the naming rights of stadiums - they're already a strong brand name in Australia.
The utilities, on the other hand, might be a bit different. I know that whilst Alinta Gas is primarily a West Australian distributor (and I don't know what the competitive situation is like over there), over on the eastern states, we've got a number of utility companies competing against each other. The market has gradually opened up and we can switch suppliers for things like gas and electricity.
evade28
22 Jul 2002, 18:28
the best one is australia post HAHAHAHAHA like we have some sort of choice.
clucas91
22 Jul 2002, 20:46
Why do Coca-Cola still bother to advertise?
It's all about maintaining a high image and stopping your competition from gaining one.
evade28
22 Jul 2002, 22:29
yeah companies like coca cola and nike spend more than 90% of their profits on advertising. well its working isnt it!!?!?!