View Full Version : Wide World Of Cross Promotion
Foxtrot
20 Jan 2003, 19:35
Hats off to the channel 9 marketing thinktank that now forces cricket commentators to provide reviews on non-cricket related programs in the channel 9 schedule.
I for one am deeply interested in Mark Taylor's take on the new US drama series "The Dead Zone" and find his remarks heavily infuence my viewing habits. The ch9 com team consists of many outstanding ex-sportsmen each of whom excelled in the sport of cricket. I can only assume their ability to provide unbiased, informative critiques of contemporary tv shows is of a similarly high standard.
The sooner Ritchie joins Maragret on the movie show the better. David can then slip across and co-anchor the cricket with SOD.
PrideofSA
20 Jan 2003, 19:41
They are just promoting the TV show, nothing wrong with that. they work for channel 9. thats wha they have to do under their contract. Just like a salesman who has to sell somthing regardless of whether they like it or not.
sandeano
20 Jan 2003, 19:47
Yes I heard Tubby shilling for The Dead Zone and chuckled to myself.
But then it hit me - of course it is obvious that Simon O'Donnell is being groomed to replace Richie when he retires.
Now it appears that Mark Taylor will be taking over from Pete Smith. A career of Copperart ads awaits.
Foxtrot
20 Jan 2003, 19:51
Originally posted by PrideofSA
They are just promoting the TV show, nothing wrong with that. they work for channel 9. thats wha they have to do under their contract. Just like a salesman who has to sell somthing regardless of whether they like it or not.
Personally I don't particularly like having cricket commentated by salesmen.
I'm not blaming the commenatators - I'm quite sure it's not a spontaneous expression of their interest in the shows mentioned.
wagstaff
20 Jan 2003, 20:12
Originally posted by PrideofSA
They are just promoting the TV show, nothing wrong with that. they work for channel 9.
That's what the ads between overs are for. In fact, the structure of cricket is perfectly suited to advertising as there's a guaranteed commercial every 3 minutes or so. Compare this with soccer (no commericals for 45 minutes)
It's laughable to hear Mark Taylor say that 'The Dead Zone' is a quality show, what else was he expected to say? It's laughable as most ads are, especially when delivered by someone who isn't a slick professional like Taylor.
I can't wait to hear Richie start plugging Sex And The City
Originally posted by Foxtrot
I for one am deeply interested in Mark Taylor's take on the new US drama series "The Dead Zone" and find his remarks heavily infuence my viewing habits.
poor Tubby stuffed up his first 'Dead Zone' ad.He was flogging it last week & said something about he'll be watching it on monday night,then turns around and says he can't because the crickets on in Melbourne.30 seconds later he reliased [or was told] that the cricket is actually on Tuesday.
Jim Boy
20 Jan 2003, 21:07
Sounds like a bit of a hark back to TV of the 50's and 60's when the stars of TV shows would openly endorse commercial products as part of the show.
Now, where can I buy those Laramies?
wagstaff
20 Jan 2003, 21:26
Originally posted by Jim Boy
Sounds like a bit of a hark back to TV of the 50's and 60's when the stars of TV shows would openly endorse commercial products as part of the show.
During an 'Allan Border Medal' telecast, they actually showed footage of Richie Benaud advertising Milo from the early 1960s, so I guess he's not totally alien to it.
Originally posted by Jim Boy
[QUOTE]Originally posted by Jim Boy
Now, where can I buy those Laramies?
But who would cricket's advertising representative, Mahatma Cote?
GhostofJimJess
20 Jan 2003, 21:42
Richie was promoting the new CSI the other day on the cricket coverage ... it was a priceless moment of TV.
Kerry Packer
20 Jan 2003, 22:15
Originally posted by JUBJUB
I can't wait to hear Richie start plugging Sex And The City
That's not such a bad idea.
KP
PrideOf
21 Jan 2003, 10:44
Originally posted by JUBJUB
I can't wait to hear Richie start plugging Sex And The City
Surely Tony Greig would be the man to do it ...
"Look at these cracks open up, I wish I had my keys with me ...";)
mattyc2422
21 Jan 2003, 12:14
American commentators have been doing it for yonks.
It was only a matter of time....
Wicked Lester
21 Jan 2003, 12:35
Is anyone suggesting the ABC doesn't give itself a little plug occasionally?
Perhaps not as blatant but its definitely there. Can't say it really worries me, though I agree that it would be fantastic for Richie to plug (he would say 'promote') Sex and the City or better still 'The Bachelor'.
GoEagles
21 Jan 2003, 17:00
Originally posted by sandeano
But then it hit me - of course it is obvious that Simon O'Donnell is being groomed to replace Richie when he retires.
Yes, Simon has opened the cricket every day with Richie this summer and its very sad to see him slowly take over the reins. The good news is that Richie is contracted at Nine for another 2 summers, so hopefully he'll still be at his best for the next 24 months.
Originally posted by GhostofJimJess
Richie was promoting the new CSI the other day on the cricket coverage ... it was a priceless moment of TV.
Yes with Tony.
Tony went on to say that "thieves out there watching don't rob the griegs because we will be home watching CSI"
Nige_Bix
21 Jan 2003, 20:57
They're doing the same thing on the tennis on Channel 7 -even Mac
wagstaff
21 Jan 2003, 20:59
Originally posted by dezzmo
They're doing the same thing on the tennis on Channel 7 -even Mac
Which is especially irritating when you consider they often play so many commericals that they miss the first point of a game.
they even had sandy roberts advertising boomtown tonight. the ads that run along the bottom of the screen. very irratating.
Bob_vic
22 Jan 2003, 09:51
Channel 7 started it in their last couple of years of football coverage, and continue to do it during the tennis. It is nothing new. It is just plain annoying.
Bob
Richmondfan#1
22 Jan 2003, 13:05
Originally posted by dezzmo
They're doing the same thing on the tennis on Channel 7 -even Mac
I didn't hear the cricket advertising, but I certainly heard the guys doing it on the tennis. It was damn annoying!
mattyc2422
22 Jan 2003, 14:31
Originally posted by dezzmo
They're doing the same thing on the tennis on Channel 7 -even Mac
I heard Bruce(If I remember rightly) telling Mac that he would send him tapes of "Your life on the lawn" or something to that effect. :D
GoEagles
22 Jan 2003, 16:36
Originally posted by mattyc2422
I heard Bruce(If I remember rightly) telling Mac that he would send him tapes of "Your life on the lawn" or something to that effect. :D
I'm suprised Joanna Griggs isn't plugging that. Isn't she hosting yet ANOTHER Lifestyles TV show? :rolleyes:
Originally posted by GoEagles
I'm suprised Joanna Griggs isn't plugging that. Isn't she hosting yet ANOTHER Lifestyles TV show? :rolleyes:
She's ch7's version of Eddie McGuire.She'll host the opening of a fridge door. :o
Destructive
22 Jan 2003, 22:07
Originally posted by mattyc2422
I heard Bruce(If I remember rightly) telling Mac that he would send him tapes of "Your life on the lawn" or something to that effect. :D
The executives at ch 7 really have no brains do they? Your Life On The Lawn follows such quality shows as Auction Squad, BYO Kitchen and Whose House is it anyway?. Shows which have had absolutely no thought put into them. They should be shot, along with Johanna Griggs and that fat bastard Aristos. Pascal Fox should be put on Death Row as well. Have TV execs forgotten about comedy? Kath & Kim rated its arse off and Bad Cop Bad Cop was great. Take a hint you mindless idiots!
Bomber Spirit
22 Jan 2003, 22:32
Destructive.:D Welcome back.:) :)
Bruce was promoting some crap show tonight (the best new show in the US this year apparently - how is it posible that every show on every channel is the best new show in the US this year?)
Anyway, after he finished, Mac commented "that was good, you sounded almost interested in it". :D
Originally posted by Destructive
The executives at ch 7 really have no brains do they? Your Life On The Lawn follows such quality shows as Auction Squad, BYO Kitchen and Whose House is it anyway?. Shows which have had absolutely no thought put into them. They should be shot, along with Johanna Griggs and that fat bastard Aristos. Pascal Fox should be put on Death Row as well. Have TV execs forgotten about comedy? Kath & Kim rated its arse off and Bad Cop Bad Cop was great. Take a hint you mindless idiots!
Don't you understand???
Shows like Kath&kim only bring in half the revenue. programmes like BYO kitchen allow room for product endorsments, product placement etc. The executives need to pay of their mansions somehow..hence crap reality lifestyle infomercials passed off as entertainment.
Now if the stupid public of Australia turned their tvs off and went for a walk maybe the execs might take the hint.
dr nick
23 Jan 2003, 08:04
Originally posted by Frosties_Flank
Don't you understand???
Shows like Kath&kim only bring in half the revenue. programmes like BYO kitchen allow room for product endorsments, product placement etc. The executives need to pay of their mansions somehow..hence crap reality lifestyle infomercials passed off as entertainment.
Now if the stupid public of Australia turned their tvs off and went for a walk maybe the execs might take the hint.
does it also have something to do with the laws that stipulate a certain percentage of shows must have australian content?? and of course its much cheaper to produce shows like this. you dont have to employ actors, write scripts etc, not to mention as you say the reems of advertising revenue.
i think the quality of programming during the non ratings period encourages a lot more walking, less tv watching.
PrideOf
23 Jan 2003, 10:47
Originally posted by Frosties_Flank
Now if the stupid public of Australia turned their tvs off and went for a walk maybe the execs might take the hint.
Ladies & gentlemen ... we have a winner. Spot on FF - TV execs don't care if it's good, they care if it rates. If people stop watching sh*te, they'll stop airing sh*te. Simple process.
mattyc2422
23 Jan 2003, 11:42
Originally posted by Destructive
The executives at ch 7 really have no brains do they? Your Life On The Lawn follows such quality shows as Auction Squad, BYO Kitchen and Whose House is it anyway?.
Not to mention Meet my folks and Joe Millionare. Surely, the executives need a kick up the rear.
GoEagles
23 Jan 2003, 21:36
*We have a winner!*
Today Richie was promoting Survivor 6 - Amazon! He was trying to persuade Tubby Taylor to audition for the next series (oh please oh please dont make another! )
Richie: I think you would be a strong competitor and could out wit others
Taylor: "My answer will be and won't change, NO"
Does anyone else cringe while they listen to the Ch. 9 commentators crap on about a show they clearly don't watch and you would think, would not be their cup of tea?
Richie Benaud plugging The Dead Zone, just doesn't seem right, now if he was plugging something like Judging Amy you could say "well, I guess he would watch a show like that", but not The Dead Zone.
dr nick
24 Jan 2003, 07:37
agree with you fully catman. seems like they are taking us for damn fools when they expect us to believe richie watches the dead zone.
at least they could taylor their ads to when an appropriate commentator is on. perhaps tony would be the most plausible for that one?
Originally posted by GoEagles
*We have a winner!*
Today Richie was promoting Survivor 6 - Amazon! He was trying to persuade Tubby Taylor to audition for the next series (oh please oh please dont make another! )
Richie: I think you would be a strong competitor and could out wit others
Taylor: "My answer will be and won't change, NO"
Did I hear correctly that Richie said Mark Taylor would be fit enough to go on that show ? :eek:
His nickname is Tubby,for obvious reasons.
GoEagles
24 Jan 2003, 17:02
Originally posted by JUBJUB
Did I hear correctly that Richie said Mark Taylor would be fit enough to go on that show ? :eek:
His nickname is Tubby,for obvious reasons.
Yes, Richie was making out to the audience that Taylor was a buff, fit, ironman. Instead we see a chubby cheeks Taylor sitting on the couch with his Fujitsu air conditioner.
Richie Benaud
24 Jan 2003, 21:55
Originally posted by nicko18
agree with you fully catman. seems like they are taking us for damn fools when they expect us to believe richie watches the dead zone.
Is that show on during the Australian winter, as I haven't seen one of those in over 40 years.
wagstaff
24 Jan 2003, 22:05
Originally posted by Catman
Richie Benaud plugging The Dead Zone, just doesn't seem right, now if he was plugging something like Judging Amy you could say "well, I guess he would watch a show like that", but not The Dead Zone.
Why 'Judging Amy?' Because that's considered a show for older viewers? I think the point is that Richie doing this sort of advertising for any Ch. 9 show seems absurd.
Of course, as he pointed out in the post above, he isn't here to watch any of the shows!
oh_my_hat
25 Jan 2003, 08:42
Originally posted by Foxtrot
Hats off to the channel 9 marketing thinktank that now forces cricket commentators to provide reviews on non-cricket related programs in the channel 9 schedule.....This has been happening in the US on their sporting telecasts for a number of years. Not much to do with the channel 9 marketing thinktank, more like copycat plagarism. Athough I do agree hearing Richie Benaud do the promo for Sex In The City would be hysterical.
Dogwatcher
25 Jan 2003, 09:30
Richie plugging CSI last week was a great moment in televisionHe said something along the lines of: "CSI Miami, channel 9s new drama for 2003 and I've been reliably informed that it's a sexy new drama series".
Woo hoo sexy!!!!
BTW: Richie would be good at advertorialising Murder She Wrote wouldn't he?
Foxtrot
25 Jan 2003, 13:07
Originally posted by oh_my_hat
This has been happening in the US on their sporting telecasts for a number of years. Not much to do with the channel 9 marketing thinktank, more like copycat plagarism. Athough I do agree hearing Richie Benaud do the promo for Sex In The City would be hysterical.
I didn't know that but I'm not surprised.
I think phrases like "channel 9 marketing thinktank" and "copycat plagiarism" are pretty much interchangeable.
The Hippie
25 Jan 2003, 23:34
Getting back to original theme of the thread, Tony's going have to do some nifty alterations to the World Cup shirts, signed by the players involved. The original squad are starting to drop like nine pins.
Originally posted by The Hippie
Getting back to original theme of the thread, Tony's going have to do some nifty alterations to the World Cup shirts, signed by the players involved. The original squad are starting to drop like nine pins.
If you've already bought one,can you get your money back ? :D
dr nick
26 Jan 2003, 11:08
Originally posted by The Hippie
Getting back to original theme of the thread, Tony's going have to do some nifty alterations to the World Cup shirts, signed by the players involved. The original squad are starting to drop like nine pins.
my point all along. why would you buy one 3 months before the tournament, where there is every chance that the names on there will be sitting at home watching it??
espect one to be flogged after the WC, they'll sell twice as many, esp if we win.
Originally posted by wagstaff
Why 'Judging Amy?' Because that's considered a show for older viewers? I think the point is that Richie doing this sort of advertising for any Ch. 9 show seems absurd.
Of course, as he pointed out in the post above, he isn't here to watch any of the shows!
Because Judging Amy, IMO, is aimed at the older demographic.
But I think any of the commentators plugging shows is absurd. They are there to call the game, not plug up coming shows, isn't that what ad breaks are for?