Your making a lot of assumptions there, are you saying Hird contacted ASADA because he wanted to know what peptypes were after reading about them in the newspaper, if he talked to ASADA after reading the article about the rugby player wouldn't he have then realised they were called peptides not peptypes?About July 2011:A disgruntled ex-Newcastle rugby league player’s girlfriend dobbed her ex in for taking pills and the ACC decided to investigate it. At about the same time (27 July 2011) Hird asked an ASADA official about peptypes. He didn't know they were called peptides. The ASADA official told his boss about Hird's inquiry and ASADA notified Brett Clothier at the AFL.
29 July 2011: Clothier phoned Essendon’s general manager – football operation, Paul Hamilton, and asked him to bring Hird to AFL House. Calling Hamilton indicates Clothier / AFL knew Hamilton was higher up the ladder than Hird. Hamilton was on the EFC executive and Hird wasn’t.
Not sure of the relevance of calling Hamilton, if he was the GM then he would be higher up the ladder than the coach, the coach is usually head of all football related things GM is General Manager of all club related things, Hirds interest in "peptypes" would be an issue for the club as a whole as we now know.