Sausages
HIGH PRIEST IN THE TEMPLE OF GG/SNSD
- Feb 27, 2007
- 6,397
- 9,189
- AFL Club
- Brisbane Lions
- Other Teams
- Luton Town
Hello, welcome to NEM.
Here at NEM, we believe that there is a distinct lack of key marketing angles being pursued by the AFL.
Herein, find enclosed our proposal.
The three platforms we'll focus on will be :
1. representation of the game to QLD and NSW
2. recognition of each state's stars, best players both past and present
3. exposure of under 20's to a wider audience
It's an accepted and moderate position to say that AFL is entrenched in QLD and NSW as the second or third placed winter football code. Challenged as all codes are by soccer at junior levels. The goal here would be to pursue a course allowing it an opportunity to displace other competitors as the primary winter football sport. It is our view that pursuing these focal points will advance this goal.
Given this, it's our position that the first 2 points of our plan can be combined. Appealing to parochialism is appropriate and frankly necessary to align identity with the sport. The concept that the game is played everywhere and popularly is ideally served by recognising this fact in isolation. Given the disparate nature of Australian states, a seven team SoO competition isn't viable. Without national side representation, again there is no focus on where the payers are from - how many great debates are there over the Australian cricket Test team selection referencing statehood? These concepts are meaningful and real and are critical in allowing the 2 northern states to embrace the history of the game at state level as a part of the state's history, rather than something invented in those markets by television.
Furthermore, all states deserve such recognition and thus it should be a seven person focus.
The other angle is to ensure developing athletes see the sport as a viable, long-term and professional pursuit. More exposure to the demands and realities of a professional footballer for developing players at under 20 level who are already on AFL lists and increased exposure to those in similar age brackets at state level who may be considering nomination at a draft, or indeed did do so in the previous year's draft and have continued to play their trade at state level.
The last consideration is to link these ideas as a package.
Each year, following the AFL Grand Final, our 7 person state team will select 5 players aged under 18/19/20 (exact cut-off to be determined) to form a 35 man team from within those players already on AFL club lists.
Where possible, they should prioritise players from their own state first to select this 5.
This team will play an exhibition game against like age players selected by the AFL from the State Leagues, ideally happening prior to the live draft.
Consideration could be made to allow stand-out performers from this game to nominate for the draft despite not being otherwise eligible. For the AFL players, it is another chance to put forward their credentials as future club captains, marketable identities to potential sponsors etc. Media focus should be at saturation levels.
The 7 man team will also adjudge the participants of both sides for otherwise un-quantifiables...how are the players approaching the game? Professionally? Do they care enough to perform at their very best? Think mobile media platforms to distribute these contacts, allowing the watcher to feel "inside" the process. Furthermore, from a club angle, having a senior player be in contact with a few of your young players in this arena could only be beneficial.
We invite the community to respond.
Here at NEM, we believe that there is a distinct lack of key marketing angles being pursued by the AFL.
Herein, find enclosed our proposal.
The three platforms we'll focus on will be :
1. representation of the game to QLD and NSW
2. recognition of each state's stars, best players both past and present
3. exposure of under 20's to a wider audience
It's an accepted and moderate position to say that AFL is entrenched in QLD and NSW as the second or third placed winter football code. Challenged as all codes are by soccer at junior levels. The goal here would be to pursue a course allowing it an opportunity to displace other competitors as the primary winter football sport. It is our view that pursuing these focal points will advance this goal.
Given this, it's our position that the first 2 points of our plan can be combined. Appealing to parochialism is appropriate and frankly necessary to align identity with the sport. The concept that the game is played everywhere and popularly is ideally served by recognising this fact in isolation. Given the disparate nature of Australian states, a seven team SoO competition isn't viable. Without national side representation, again there is no focus on where the payers are from - how many great debates are there over the Australian cricket Test team selection referencing statehood? These concepts are meaningful and real and are critical in allowing the 2 northern states to embrace the history of the game at state level as a part of the state's history, rather than something invented in those markets by television.
Furthermore, all states deserve such recognition and thus it should be a seven person focus.
The other angle is to ensure developing athletes see the sport as a viable, long-term and professional pursuit. More exposure to the demands and realities of a professional footballer for developing players at under 20 level who are already on AFL lists and increased exposure to those in similar age brackets at state level who may be considering nomination at a draft, or indeed did do so in the previous year's draft and have continued to play their trade at state level.
The last consideration is to link these ideas as a package.
Each year, following the AFL Grand Final, our 7 person state team will select 5 players aged under 18/19/20 (exact cut-off to be determined) to form a 35 man team from within those players already on AFL club lists.
Where possible, they should prioritise players from their own state first to select this 5.
This team will play an exhibition game against like age players selected by the AFL from the State Leagues, ideally happening prior to the live draft.
Consideration could be made to allow stand-out performers from this game to nominate for the draft despite not being otherwise eligible. For the AFL players, it is another chance to put forward their credentials as future club captains, marketable identities to potential sponsors etc. Media focus should be at saturation levels.
The 7 man team will also adjudge the participants of both sides for otherwise un-quantifiables...how are the players approaching the game? Professionally? Do they care enough to perform at their very best? Think mobile media platforms to distribute these contacts, allowing the watcher to feel "inside" the process. Furthermore, from a club angle, having a senior player be in contact with a few of your young players in this arena could only be beneficial.
We invite the community to respond.
, that will solve plenty.
