Football Kingz --> New Zealand Knights FC

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Jul 27, 2001
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From stuff.co.nz

Football Kingz officially become Knights
14 January 2005

The Football Kingz have been dethroned and replaced by the New Zealand Knights.

The Auckland-based soccer club officially changed its name at a press conference in Auckland today ahead of the side's introduction to the Australian Football Association's new eight-team A League.

The re-branding was deemed necessary by chairman Anthony Lee after the club decided a fresh start was needed as they head into the new competition.

"While there was some merit to keeping a brand that the public is familiar with after five years in the market, it was decided to make a fresh start with a brand new product," Lee said in a statement.

"Our message to the sporting public, media and commercial sector today is a strong one and is a clear indication that we are a new business looking for their support.

"Today is about ownership and drawing a line in the sand. This is a new club for us as owners and managers but more importantly a new club for all stakeholders to help us build and be proud of."

Lee said there was much negativity associated with the Kingz brand after the club had struggled since its introduction.

The Kingz ended the 2003/04 season with the wooden spoon, finished the previous in 11th place in the 13-team league, and finished last after the 2001/02 season.

The new league, which replaces the format, will kick off this year with a shortened format to be followed by a full season starting in July.

"Today signals a fresh start and a new chapter in the code of soccer in this country under the Knights Football Club banner," Lee said.

Club research found two thirds of respondents favoured a name change and the Knights polled best of all names suggested in the survey.

The new logo depicts a knight, complete with a lance and shield.

"The Knights are all about building a team and club ... that will play a big part in the development of the game in New Zealand," Lee said.

"We have begun that process with the appointment of John Adshead as manager and will soon have further announcements on the staff and playing fronts."

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Well, I for one am in favour. Thank god that stupid 'z' is gone, and they finally have a decent football name. Hopefully this is a change in direction for the club from the amateur hour crap they've dished out for the last 5 years.

If anyone can find a logo, I'm sure the members of bigfooty would like to see it.
 

DB10

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Good to see they grew some brains and realised that name sucked.
 
Jul 27, 2001
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Just read that they will be known as the Knughts! Well, its more accurate than the Kungz. :D

Another plus is that we Adelaide United fans can continue to hate the Knights, its just that these ones speak with a slightly different foreign accent!
 

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DB10

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knughts1im.jpg


Re-sized.
 

JF_Bay_22_SCG

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Still Crowing said:
Just read that they will be known as the Knughts! Well, its more accurate than the Kungz. :D

Another plus is that we Adelaide United fans can continue to hate the Knights, its just that these ones speak with a slightly different foreign accent!

But South Australians sound like Kiwis anyway.

"B O T T O O"= 'bottle' in Soufffa-streeeeelian"

JF (too cool to ever go near a Farmers Union Iced Coffee or Pie Floater. ;) )
 
Jul 27, 2001
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Yeah ha ha Julian.....don't hit a stobie pole on your way out. ;)

As for the logo....bloody hell. That stands no chance of being on the shirt. The FA reckoned the original Melbourne Victory logo was too 'busy'....well this ones busier than a lie detector at Parliament House!

Still a good move (he he knughts!) but this is a corporate logo (ie letter heads etc.....they'll need to do better for the kits and merchandising logo.
 

DB10

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Re: The reaction in chequer-board land....

"Anyones seen Victory's logo?, Arsenal rip-off."

Other than the shape; no it's not.
 
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