Expansion When can the Swans expect to get half-decent TV ratings in Sydney?

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Crooked Rain

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An average of 123,000 Sydneysiders tuned into the heavily promoted Sydney blockbuster of the year on Saturday night. Collingwood are supposed to be popular all over the country. Ch 10 in Sydney finished a distant fourth as per usual when showing a Swans Saturday night game.

Ratings in Sydney just don't seem to be growing for a team that has been in the finals virtually every year since the mid 90's.

Only 50,000 watched the match live in Brisbane.

Good luck with new teams in these areas. :(
 
It really demonstrates a lack of interest doesnt it?
The AFL will not be proven wrong, even if it means they have to prop the new teams up for the next 20 years.
 

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Crooked Rain said:
An average of 123,000 Sydneysiders tuned into the heavily promoted Sydney blockbuster of the year on Saturday night. Collingwood are supposed to be popular all over the country. Ch 10 in Sydney finished a distant fourth as per usual when showing a Swans Saturday night game.

Ratings in Sydney just don't seem to be growing for a team that has been in the finals virtually every year since the mid 90's.

Only 50,000 watched the match live in Brisbane.

Good luck with new teams in these areas. :(
Click to expand...

Over 60k at the game the NRL could only dream of something like that
 
The TV ratings have never been great, especially on Saturday nights. I've always been a bit mystified why, considering the attendances are very healthy.
When the Swans played West Coast in Perth a few weeks ago, it pulled a similar TV ratings number of about 130,000. But the next week, 1 in 5 of those TV viewers got themselves out to the SCG for the Swans v St Kilda game.
If the NRL were capable of getting 1 in 5 of their TV viewers to go to a game, they'd sell out Homebush every game. How is it possible that the Swans are able to achieve that sort of rate but the NRL clubs aren't?
Are the AFL supporters in Sydney a group who are small in number but far more organised and dedicated than their counterparts in other sports? Or am I reading something into the numbers that isn't there?
 
Yeah, but doesn't the Sweeney report find that the Swans are the biggest Football club in Sydney?

Hate to see what would happen if the Swans where in the bottom four rather than in the top four.
 
Big Red is back said:
Over 60k at the game the NRL could only dream of something like that
Click to expand...

I'd be wanting to change the subject too.

Official crowd was under 60k, not over.

I think Barry Hall also does incredible damage to the code too. His attack on Shane Wakelin coming so soon after his assault on Brent Staker will only hurt the game more.
 
I'm amazed it got 123K overall. You'd be hard pressed to find many viewers would have stayed till the last quarter, the swans were so bad. Must have been nearly 200K at the start to get a 123K average.

I asked my kids at the game at 3/4 time. Do you want to go home now? Luckily they said no, we shuffled down to the front of the stand (to take some seats from swans fans who had left), and the last quarter got fired up.

I have never been so bored at a footy game as I have in those 1st 3 quarters.
 

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Obviously those 2000 or so people they survey for tv ratings in sydney in the most part dont care too much about footy. Doesnt mean much when 30 times as many people actually pay up and go to the match.

Tv ratings are rubbish
 
Doctor Jolly said:
123K's not bad up against a union test.
RL could only manage 130K against nothing.

http://www.bigfooty.com/forum/showthread.php?p=10920422#post10920422
Click to expand...


For a one-off Sat night free to air game replayed at 9.30pm, finishing at 11.30pm.

123k is extremley worrying for a premiership game billed as the Swans' biggest of the season.

The Wallabies Test wasn't much opposition either. Stuart Little and the Wedding Singer were bigger drawcards for the Sydney public it seems.

They could put Swans' games on a Friday night, but we all know they'd get slaughtered by that other sport.

Tuesday nights?
 
Crooked Rain said:
For a one-off Sat night free to air game replayed at 9.30pm, finishing at 11.30pm.

123k is extremley worrying ..?
Click to expand...

9.30 pm to 11.30pm is only partly in prime time, and partly after.
Given that, and the facts it was up against the Wallabies test followed by the Wimbledon final, and also the Swans truly woeful, pathetic performance on a disgraceful cow paddock surface that made skillful attractive football all but impossible, then a 123k average over the whole match isn't that bad.

And remember, there were also 60,000 at the match as well.
 
Maybe someone needs to create a cos789 like list for all the excuses the Sydney Swans have for lack of ratings growth and crowd growth.
They are playing crap, Its not that bad, up against RU, State of Origin in the same week etc etc.
Seems when someone mentions anything against the Swans here it all gets referred back to the NRL and its lack of crowds.
 
Professor Knowall said:
9.30 pm to 11.30pm is only partly in prime time, and partly after.
Given that, and the facts it was up against the Wallabies test followed by the Wimbledon final, and also the Swans truly woeful, pathetic performance on a disgraceful cow paddock surface that made skillful attractive football all but impossible, then a 123k average over the whole match isn't that bad.

And remember, there were also 60,000 at the match as well.
Click to expand...


Gee, maybe Cos can start up another excuses list.
 
ArachniX said:
Maybe someone needs to create a cos789 like list for all the excuses the Sydney Swans have for lack of ratings growth and crowd growth.
They are playing crap, Its not that bad, up against RU, State of Origin in the same week etc etc.
Seems when someone mentions anything against the Swans here it all gets referred back to the NRL and its lack of crowds.
Click to expand...

Hilarious , you're criticising the Swans for lack of ratings growth and lack of crowd growth . You're not criticising the actual figures because we all know what that would involve - criticising rl !

.
 
One day the bigger picture will become clearer to everyone, because when these two new sides are in, these threads will not stop, and we'll be having the same conversations through the generations...

The crowd was big last night, sure, but comparatively few were watching on the tv in Sydney. The same thing happens in Brisbane all the time - Aker's return match was outrated by Scooby Doo, and the Lions on that night were trying to stop a losing streak - the bandwagoners were gone, and the true fans were a little less enthusiastic.

This is how it will always be, folks, because while the NRL doesn't pull in 60000 through the gates every game (it has never been attended in much greater numbers than it is now anyway), it is a killer in NSW and Qld on tv. It won't be beaten on tv on Friday, and Seven doesn't even bother - games start at 11:30pm here...Rugby League will not die, get this through your skulls guys!!!

So what's really going on? The AFL is putting two extra sides in so that the tv station covering the games can guarantee on Saturday night that every single week their markets in Sydney and Brisbane respectively will feature a local side - because while the ratings weren't massive, they were considerably greater than an all-Vic matchup, even the Big 4, could pull in, and you can charge your advertisers more if you can show them that they will get consistent and decent exposure, which will happen in this scenario...

That's all there is to it, people. You got your proof last night. Best possible opposition from an interest pov, Swans are in the 4, no other AFL games on, but the Wallabies are often in the picture, the local papers have put post-Origin material on their front pages, and that's still how the game rated. There's no (realistic) agenda to "take over Australia" - the AFL knows what it's up against, and their primary aim is boosting the price of those tv rights. Ten doesn't expect to win the Sat Night Syd/Bris timeslots every week, but they know they need it to be constant to attract customers, and Footscray v Port live from Darwin won't cut it in between Lions games. And Australia-wide Seven and Ten want the billion dollar rights because the real money is made in the footy states - they just need NSW and Qld to pull their weight...and this is why they got heavy on the AFL, and this is why all of a sudden these two footy backwaters are suddenly prime real estate...don't believe the hype...
 
Ronin said:
Hate to see what would happen if the Swans where in the bottom four rather than in the top four.
Click to expand...
Who knows, but with very low ratings now it would appear that only the die-hards watch anyway; so I guess they wouldn't change much.

But that's one of the arguments for a second AFL club in Sydney, that the health of the game wouldn't be so closely linked to the on-field fortunes of one club. So that even if the Swans are struggling, supporters of the second team will keep the interest strong; and vice versa.
 
Gibbke said:
One day the bigger picture will become clearer to everyone, because when these two new sides are in, these threads will not stop, and we'll be having the same conversations through the generations...

The crowd was big last night, sure, but comparatively few were watching on the tv in Sydney. The same thing happens in Brisbane all the time - Aker's return match was outrated by Scooby Doo, and the Lions on that night were trying to stop a losing streak - the bandwagoners were gone, and the true fans were a little less enthusiastic.

This is how it will always be, folks, because while the NRL doesn't pull in 60000 through the gates every game (it has never been attended in much greater numbers than it is now anyway), it is a killer in NSW and Qld on tv. It won't be beaten on tv on Friday, and Seven doesn't even bother - games start at 11:30pm here...Rugby League will not die, get this through your skulls guys!!!

So what's really going on? The AFL is putting two extra sides in so that the tv station covering the games can guarantee on Saturday night that every single week their markets in Sydney and Brisbane respectively will feature a local side - because while the ratings weren't massive, they were considerably greater than an all-Vic matchup, even the Big 4, could pull in, and you can charge your advertisers more if you can show them that they will get consistent and decent exposure, which will happen in this scenario...

That's all there is to it, people. You got your proof last night. Best possible opposition from an interest pov, Swans are in the 4, no other AFL games on, but the Wallabies are often in the picture, the local papers have put post-Origin material on their front pages, and that's still how the game rated. There's no (realistic) agenda to "take over Australia" - the AFL knows what it's up against, and their primary aim is boosting the price of those tv rights. Ten doesn't expect to win the Sat Night Syd/Bris timeslots every week, but they know they need it to be constant to attract customers, and Footscray v Port live from Darwin won't cut it in between Lions games. And Australia-wide Seven and Ten want the billion dollar rights because the real money is made in the footy states - they just need NSW and Qld to pull their weight...and this is why they got heavy on the AFL, and this is why all of a sudden these two footy backwaters are suddenly prime real estate...don't believe the hype...
Click to expand...

:thumbsu:

Pity that for 99% of posters in this thread this informative, accurate post with go straight through their air-filled heads.
 
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