- Moderator
- #1
A few minutes ago the Brooklyn Nets had their logo/merch release. I'm sure most of us have seen leaks, but what are your thoughts on their brand identity? The whole "no color" idea can go two ways; it's a love or hate thing imo. Personally I think if they pursue an "all black everything" look it would be swag. That could alienate some people though (no racist)
The logo is sort of plain but I guess that is just one piece of the overall branding. At least it can't be criticised for being too over-the-top - it's a new era and they've gone for something very simple which should work. The secondary is pretty sweet, I like those token/roundel/badge style logos (in the same mould as NYK)
Primary:
Secondary:
It's also been officially announced that the home and road jersey will both say BROOKLYN - this is a great move and will only further stamp the brand identity in its early stages. Bring out an alternate jersey in a couple of years time that says NETS I reckon (silver??? in between black and white? maybe)
Now for some MERCH. Damn this looks mad. So many different ways they could go with this, but black looks good with everything, and I think they have a massive opportunity to exploit this in the coming months. I expect big things from their graphic design team.
Some of my favourites:
As for JERSEYS. I would love to see Brooklyn Nets buck the trend of NBA unis and go with a black jersey for home games and a white guernsey for road games. Turn the stadium black, come up with "blackout" events, really emphasise the idea. This is not a troll idea - we have all seen what Miami did with their black guernsey and they look great.
Would like to hear some thoughts from the BF brethren.
The logo is sort of plain but I guess that is just one piece of the overall branding. At least it can't be criticised for being too over-the-top - it's a new era and they've gone for something very simple which should work. The secondary is pretty sweet, I like those token/roundel/badge style logos (in the same mould as NYK)
Primary:
Secondary:
It's also been officially announced that the home and road jersey will both say BROOKLYN - this is a great move and will only further stamp the brand identity in its early stages. Bring out an alternate jersey in a couple of years time that says NETS I reckon (silver??? in between black and white? maybe)
Now for some MERCH. Damn this looks mad. So many different ways they could go with this, but black looks good with everything, and I think they have a massive opportunity to exploit this in the coming months. I expect big things from their graphic design team.
Some of my favourites:
As for JERSEYS. I would love to see Brooklyn Nets buck the trend of NBA unis and go with a black jersey for home games and a white guernsey for road games. Turn the stadium black, come up with "blackout" events, really emphasise the idea. This is not a troll idea - we have all seen what Miami did with their black guernsey and they look great.
Would like to hear some thoughts from the BF brethren.
