Resource 2014 Annual Reports - ALl clubs now complete (in OP)

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The_Wookie

The_Wookie

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The AFL

  • The AFL's revenue increased by $12 million to $458 million
  • Spending jumped by $6 million to $142 million due to revenue-related increases
  • Operating surplus totalled $316 million, before grants and distributions
  • AFL handouts to clubs rose by $7 million to $216 million
  • After grants and distributions, the AFL's net profit dropped by $4 million to $12.5 million, which will be reinvested into the AFL's Future Fund.
ref: http://www.afl.com.au/news/2015-03-04/afl-reveals-financial-results

Clubs

Revenue
  • Collingwood - $76,256,915, down from $79,266,546
  • Hawthorn - $67,663,161, up from $64,772,874
  • Essendon - $61,258,047, down from $63,690,189
  • West Coast - $57,616,027, up from $55,937,525
  • Carlton - $56,641,156, down from $57,144,954
  • Geelong - $51,356,479, down from $55,041,492
  • Fremantle - $49,161,997, up from $46,631,972
  • Port Adelaide - $48,219,475, up from $41,528,282
  • Brisbane - $46,538,187, up from $43,500,672
  • Sydney - $46,519,605, up from $42,746,942
  • Richmond - $44,408,127, down from $44,848,083
  • Melbourne - $42,093,064, up from $39,341,340
  • Adelaide - $39,366,673, up from $34,296,792
  • Bulldogs - $37,538,814, up from $34,052,817
  • North - $34,390,355, up from $32,110,000
  • Gold Coast - $33,798,619, up from $31,926,726
  • GWS - $32,448,830, up from $31,959,745
  • St Kilda - $30,235,195, down from $31,881,495
Profit/Loss
  • Hawthorn - $5,332,184, up from ($545,614)
  • West Coast - $4,681,116, up from $4,407,168
  • Collingwood - $2,017,992, down from $16,375,741
  • Richmond - $1,329,530, down from $3,317,405
  • Gold Coast - $1,602,082, up from $62,533
  • Sydney - $846,871, up from $646,745
  • Essendon - $721,517, down from $2,634,054
  • Bulldogs - $329,945, up from ($143,090)
  • Melbourne - $284,557, up from ($3,102,561)
  • Fremantle - $215,729 down from $657,177
  • North - $42,419, down from $2,337,813
  • Geelong - ($251,207) down from $1,226,349
  • GWS - ($529,325)
  • Carlton - ($1,605,453) down from $528,095
  • Brisbane - ($3,543,138), down from ($1,574,762)
  • St Kilda - ($3,912,922), down from ($2,614,837)
  • Adelaide - ($8.1 million)
Sponsorship and Marketing
  • Collingwood - $19,326,637, down from $19,650,141
  • Essendon - $17,690,850, up from $16,837,899
  • Sydney - $17,089,855, up from $14,645,407
  • Geelong - $16,251,281, down from $17,039,348
  • Hawthorn -$15,093,510, down from $15,226,374
  • Carlton - $13,602,675, up from 12,217,695
  • Brisbane - $11,207,630, down from $11,225,023
  • North - $7,856,770, up from $7,431,89
  • GWS - $7,808,396, down from $9,195,289
  • Bulldogs - $7,519,934, up from $7,183,310
  • West Coast - $7,498,870, down from $7,656,558
  • Melbourne - $6,970,924, up from $6,368,135
  • Gold Coast - $6,620,920, up from $5,839,834
  • St Kilda - $5,560,928, down from $7,081,080
  • Richmond - $4,700,000 (net)
  • Fremantle - $4,523,207, up from $4,354,881
Social Club/Gaming Revenue
  • Collingwood - $23,031,563, up from $22,176,163
  • Carlton - $18,357,199, down from $19,703,387
  • Hawthorn - $18,190,452, down from $18,454,819
  • Brisbane - $15,429,008, up from $13,368,209
  • Essendon -$13,560,553, down from $13,783,560
  • Geelong - $12,784,175 down from $13,704,820
  • Richmond - $5,704,614, up from $5,549,920
  • Bulldogs - $5,376,725, up from $5,153,153
  • St Kilda - $2,071,464, down from $2,208,737
Member Revenue
  • Collingwood - $24,441,236, down from $26,918,721 (includes gate reciepts)
  • West Coast - $18,938,813, up from $17,964,432
  • Sydney - $14,805,140, up from $13,768,429 (includes gate reciepts)
  • Fremantle - $14,588,969,up from $12,747,191
  • Geelong - $11,722,006 up from $11,113,574 (includes gate receipts)
  • Essendon - $10,877,022, up from $10,347,024
  • Hawthorn - $10,691,860, up from $9,731,397
  • Richmond - $9,873,572
  • Carlton - $9,184,262, down from $9,429,125
  • Gold Coast - $7,554,807, up from $6,335,392 (includes gate reciepts)
  • Melbourne - $6,991,962, down from $6,312,247
  • St Kilda - $6,302,454, down from $6,914,893
  • North - $5,830,321 up from $5,325,247
  • Brisbane - $5,642,955, down from $5,834,439 (includes gate reciepts)
  • Bulldogs - $4,791,973, up from $4,527,374
  • GWS - $1,138,279, down from $1,468,682 (inc merchandise)
2014memberrevenue.png

Gate Reciepts
  • Hawthorn -$4,765,081, down from $4,482,122
  • Melbourne - $3,337,002, up from $2,274,247
  • Carlton - $2,517,758, down from $3,147,904
  • West Coast - $1,673,074, up from $1,569,184
  • Fremantle - $1,630,435, down from $2,252,037
  • North - $1,614,14, down from $1,903,764
  • Bulldogs - $1,543,716, up from $1,240,180
  • Essendon - $367,170, down from $637,773
Merchandise Revenue
  • Hawthorn -$5,044,275, up from $3,770,066
  • Essendon - $3,196,779, down from $3,249,850
  • Fremantle - $3,064,986, up from $2,903,326
  • West Coast - $2,105,112, down from $2,334,772
  • Carlton - $1,980,904, up from $1,844,250
  • Geelong - $1,579,190, down from $1,814,893
  • North - $1,376,827, up from $1,215,810
  • Brisbane - $1,193,068, down from $1,248,511
  • Bulldogs -$856,157, down from $884,451
  • Gold Coast - $843,230, up from $743,389
  • St Kilda - $840,197, down from $1,235,617
  • Melbourne - $694,843, down from $723,068
  • Sydney - $577,138, down from $923,089
Football Department Expense
  • Sydney - $23.578,637, up from $21,920,544
  • Fremantle - $23,086,601, up from $22,160,659
  • Collingwood - $22,005,270, down from $22,459,500
  • Carlton - $21,816,452, up from $21,056,938
  • Geelong - $21,609,247 down from $21,419,102
  • Essendon - $21,220,483, up from $20,824,236
  • GWS - $20,844,644, up from $20,149,504
  • Melbourne - $19,634,115, up from $18,741,736
  • St Kilda - $19,288,028, up from $19,453,217
  • Bulldogs - $18,748,660, up from $16,966,102
  • Brisbane - $18,631,664, up from $17,336,070
Assets
  • Essendon - $53,207,638, down from $54,758,536
  • West coast - $52,750,486, up from $47,904,592
  • Hawthorn -$52,411,058, up from $51,467,222
  • Collingwood - $51,330,691, up from $51,671,896
  • Bulldogs - $39,820,521, down from $41,558,592
  • Geelong - $34,769,514, down from $35,457,183
  • Richmond -$29,345,548, up from $28,791,350
  • Carlton - $25,295,881 down from $27,628,966
  • Fremantle - $20,066,181, down from $20,222,088
  • Melbourne - $16,489,836, down from $17,274,699
  • North - $15,322,542, down from $16,559,393
  • St Kilda - $14,790,712, down from $13,772,265
  • Brisbane - $9,745,392, down from $11,592,932
  • Sydney - $8,636,118, up from $7,345,317
  • Gold Coast - $7,728,021, up fromn $5,938,005
Liabilities
  • Geelong - $23,837,208, down from $24,273,670
  • Hawthorn - $20,719,869, down from $25,648,217
  • Brisbane - $17,994,364, up from $16,298,766
  • Bulldogs - 16,406,152 down from $18,474,168
  • St Kilda - $15,684,905, up from $10,753,536
  • Essendon - $14,792,310, up from $17,064,725
  • Collingwood - $14,245,102, up from $15,604,299
  • Carlton - $13,667,345, up from $14,394,977
  • Melbourne - $12,932,784, up from $14,002,204
  • West Coast - $12,866,106, up from $12,300,728
  • Fremantle - $9,927,512, down from $10,299,148
  • Sydney - $6,903,920, up from $6,459,990
  • Gold Coast - $6,056,620, up from $5,328,686
  • North - $5,806,587, down from $7,085,857
  • Richmond - $5,632,806, down from $6,408,138
Net Assets/Deficit
  • West Coast - $39,884,380, up from $35,203,264
  • Essendon - $38,415,328, up from $37,693,811
  • Collingwood - $37,085,589, up from $37,067,597
  • Hawthorn -$31,691,189, up from $25,819,005
  • Richmond -$23,712,742, up from $22,383,212
  • Bulldogs - $23,414,369, up from $23,084,424
  • Carlton - $11,628,536, down from $13,223,889
  • Geelong - $10,932,306, down from $11,183,513
  • Fremantle - $10,138,669, up from $9,922,940
  • North - $9,515,955, up from $9,473,536
  • Melbourne - $3,557,052, up from $3,272,495
  • Sydney - $1,732,198, up from $885,327
  • Gold Coast - $1,671,401, up from $609,319
  • St Kilda - ($894,193), down from $3,018,729
  • Brisbane - ($8,248,972), down from ($4,705,834)
Released reports

AFL Statement
Club Statements
Stadiums
Affiliates
 
Last edited:
The softening up of the public over Adelaide Oval got underway with the Stadium Management Authority chief commenting in late August :
The Stadium Management Authority has forecast a slim $200,000 surplus for this year, SMA chairman John Olsen revealed last night.

At the launch of the Hill of Grace fine dining restaurant at the Oval, Olsen said that amid the whirlwind of positive PR for the Oval it had been easy “or, for some, convenient” to forget that there was a business running behind the revamped stadium.

He said with all businesses there was risk, and in the case of the Oval the risk was shared “solely” by the SACA and the SANFL.

The comments appeared to be a reference to debate about the size of the AFL clubs’ financial return from the revamped Oval.
Olsen has previously been reported as saying there would be an estimated $12 million boost to the clubs’ coffers.
Last night, he said this figure would be more than $8.5 million.

“There clearly is from the football public’s point of view an outstanding result to date, but AFL clubs have had a net financial uplift in excess of $8.5 million shared between them – such has been the success of this facility,” he said.

http://indaily.com.au/news/2014/08/26/adelaide-oval-authority-forecasts-slim-surplus/

The Adelaide clubs fortunes need this venue.
 
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MCG Trust report is out - here
mcgtrustafl2014.png

From the executive officers reports

In the past year total AFL attendances at the ground were similar to the previous year after
allowing for the additional final match in 2013.These were considered to be satisfactory however,
the continuing low interest in the new interstate teams with virtually no Melbourne supporter
base, the scheduling of matches for the benefit of television coverage, the live telecasting of all
matches and the indifferent form of some Victorian clubs continues to affect attendances at AFL
matches in Melbourne.
Click to expand...
 
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The MCC 2013-14 Annual Report is here.

From the CEOs Report

The MCG attracted 2,346,893 people to 45 home-and-away matches in the 2013 AFL season at an average of 52,153 per game.

In addition, the MCG hosted the 22 best-attended home-and-away matches, thanks to the strong form and large membership base of Collingwood, Hawthorn, Richmond, Carlton and Essendon.

The season concluded with a hard-fought grand final between Hawthorn and Fremantle on the last Saturday in September. A near-capacity crowd of 100,007 saw the Dockers gradually work their way into the contest after a nervous start, narrowing a 23-point half-time deficit to just 10 at the final change. But the Hawks steadied, as Norm Smith medallist Brian Lake repelled attacks and forward Jack Gunston’s four goals ensured the Hawks would gain some redemption for defeat on grand final day the previous year.

The MCG hosted six finals (including the grand final), culminating in a total attendance of 2,791,240 for the season – marginally greater than the previous season. The 2013 season saw the MCC distribute more than $30 million to the AFL clubs and the AFL for the home-and-away and finals matches.
Click to expand...

Note: AFL revenues $8,686,000 (up $200,0000
 
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The_Wookie said:
http://www.news.com.au/sport/afl/af...4-financial-year/story-fndv7pj3-1227102811873

AFL clubs take more than $88 million from pokie players in 2013-14 financial year

Victorian AFL clubs and their pokie takes in 2013-14

CARL $17.5m (4 pokie clubs)

COLL $12.7m (3)

ESS $11.9m (2)

GEEL $8m (2)

HAW $18.6m (2)

MEL $9.4m (2)

NM — Nil

RICH $4.1m (1)

STK $2.2m (1)

WB $4.3m (2)

TOTAL = 19 pokie clubs — $88.7m
Click to expand...

Pokies, of all things, actually accentuating the gap between the haves and have nots (at least in Victoria).
 
The GG said:
Pokies, of all things, actually accentuating the gap between the haves and have nots (at least in Victoria).
Click to expand...
to a degree. but the afl, clubs do have several other forms of revenue, membership, sponsorship etc. but pokes are just the easy form of money.
it was actually a good idea for the AFL to introduce the salary cap on the football department spend.
 
bomber6 said:
to a degree. but the afl, clubs do have several other forms of revenue, membership, sponsorship etc. but pokes are just the easy form of money.
it was actually a good idea for the AFL to introduce the salary cap on the football department spend.
Click to expand...

Which, ironically, will probably widen the financial difference between clubs.
 
Rob said:
Which, ironically, will probably widen the financial difference between clubs.
Click to expand...
very true, hawthorn are a good example, sell a few home games & and with the extra funds invest.
Essendon did a lot of investing back in the 90s by setting up, a public gym & buying a country club, Refurbishing the Windy hill social club, as well as setting up their own merchandise shop & hospitality & catering companies.

its what a club does with its spare finances that will make them more financially sustainable
 

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http://www.adelaidenow.com.au/sport...e-on-afl-fixture/story-fnia6ojc-1227108423933

Stadium review at Adelaide Oval enters 106th day with Port Adelaide needing new deal to capitalise on AFL fixture

Both Port and the Crows will achieve the “revenue uplift” projected — at least $3 million for Adelaide and as much as $3.9 million for the Power — from their move from Football Park to Adelaide Oval this year.

But these projections were based on the Power achieving average crowds of 32,000 and Adelaide drawing 40,000. Instead, Port Adelaide achieved an average of 44,364 and the Crows a league-high 48,046.

Neither club is seeing a major commercial benefit from these extra fans.
Click to expand...

When the clubs release their financials between December and February, Adelaide is expected to break even or report a small profit and the Power to be post a loss of as much as $2 million. This is despite Port Adelaide achieving an 85 per cent uplift in its corporate revenue from $4.9 million to $9.2 million this year.

“Our corporate numbers almost doubled, but came off a small base,” Thomas said. “The fixture we have next season gives us a big opportunity in the corporate space. The television exposure is significantly broader with more free-to-air coverage and more stand-alone games (on Channel 7
Click to expand...
 
The_Wookie said:
http://www.adelaidenow.com.au/sport...e-on-afl-fixture/story-fnia6ojc-1227108423933

Stadium review at Adelaide Oval enters 106th day with Port Adelaide needing new deal to capitalise on AFL fixture
Click to expand...

When the clubs release their financials between December and February, Adelaide is expected to break even or report a small profit and the Power to be post a loss of as much as $2 million. This is despite Port Adelaide achieving an 85 per cent uplift in its corporate revenue from $4.9 million to $9.2 million this year.
 
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Kwality said:
When the clubs release their financials between December and February, Adelaide is expected to break even or report a small profit and the Power to be post a loss of as much as $2 million. This is despite Port Adelaide achieving an 85 per cent uplift in its corporate revenue from $4.9 million to $9.2 million this year.
Click to expand...

Surely some questions would need to be asked of Koch and senior management if Port actually post a loss this year. How could they negotiate a deal this bad?
 
Rob said:
Surely some questions would need to be asked of Koch and senior management if Port actually post a loss this year. How could they negotiate a deal this bad?
Click to expand...
what i'm dying to see is when the new stadium in WA is built, what sort of returns the clubs get. atm the dockers & eagles rent it for a flat rental fee & make a killing. the Crows & Port got 45k plus to nearly every game, yet got such bad returns
 
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Rob said:
Surely some questions would need to be asked of Koch and senior management if Port actually post a loss this year. How could they negotiate a deal this bad?
Click to expand...

Port and Adelaide both barely had a say in the current deal. SANFL owned and SANFL negotiated essentially themselves with little input. Makes this current review vital.
 
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http://www.theage.com.au/afl/afl-news/port-adelaide-faces-2-million-loss-20141112-11lc5m.html

Port Adelaide faces $2 million loss

Port Adelaide will post a loss of close to $2 million this year, despite the club recording record attendances, membership and a top-four finish.

In a financial result that appears an indictment on the agreement struck at the Adelaide Oval with the heavy involvement of the AFL, the South Australian government and the SANFL, Port's on-field rags-to-riches story will soon be revealed as far from that in an off-field sense.

"The numbers are crystal clear and compelling," he said. "If we can't make a profit in these conditions, then how can we ever be profitable?" Thomas would not elaborate on the exact nature of Port's projected loss which comes off the back of a $2.5 loss the previous year.

The Power averaged 44,000 spectators a game, 10,000 a game more than the club projected. The club's record membership of more than 55,000 was also 3000 members more than forecast and 13,000 more than the previous season.

The Crows, which boasted the second highest attendances in the AFL this year, are expected to record little better than a break-even result. Adelaide also sold all of its corporate inventory at the stadium with Port's corporate sales around 85 per cent.
Click to expand...
 
bomber6 said:
what i'm dying to see is when the new stadium in WA is built, what sort of returns the clubs get. atm the dockers & eagles rent it for a flat rental fee & make a killing. the Crows & Port got 45k plus to nearly every game, yet got such bad returns
Click to expand...

Spend a bit of time understanding the business model/stadium management/State Government involvement/stadium managers profits.
Remember no State has a structure like another these days.


bomber6 said:
Wookie, have you got any info about the Brisbane Broncos stadium deal with Suncorp stadium?
the average around 30k & Suncorp is a a state of the art Stadium yet the broncos make a killing out of it?
Click to expand...

Dont Broncos fans pay more for their League than their NSW brothers?
 
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