2014 Membership tallies - Final AFL 2014 Tally in OP
- Thread starter LeverPuller
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Dirty Bird
Pokémon Master
Still cant believe that.
Buy a Guernsey and for 1c more, you can have access to a game.
It's a bit like a door buster sale. Got to get the customer in the door in the hope that in the future they will become a regular big spender.
Very smart commercial decision.
Oh, and available to all clubs to try and boost their own memberships. If they have the nouse.
Maybe. But if it means that someone that would ordinarily buy a full membership downgrades to a trinket membership instead then it's not that smart.
Not that it matters to Collingwood of course, obviously times are pretty good at the moment, so it's worth them trying to increase numbers even if it costs money.
Regular members are not going to downgrade to a GA one game membership.
Those already members have already seen the value in full membership.
The smart thing for those teams that struggle to get numbers signing on is to offer these one/three game memberships to encourage followers to take the next step.
Getting the followers to the excitement of a live game is paramount if you want to change their seat from the lounge room to the stadium.
I would much prefer these strugglers to have a go at this business model instead of looking to equalisation.
Those already members have already seen the value in full membership.
The smart thing for those teams that struggle to get numbers signing on is to offer these one/three game memberships to encourage followers to take the next step.
Getting the followers to the excitement of a live game is paramount if you want to change their seat from the lounge room to the stadium.
I would much prefer these strugglers to have a go at this business model instead of looking to equalisation.
year of the roo
Brownlow Medallist
Veteran
10k Posts
North Melbourne - 2014 Daw, Black, Gibson Player Sponsor
North Melbourne - 2013 Daw, Black and Gibson Player Sponsorship
North Melbourne - North 2012 Player Sponsor
North Melbourne - North 2011 Player Sponsor
North Melbourne - North 2010 Player Sponsor
North Melbourne - North 2008 Player Sponsor
- May 12, 2003
- 26,481
- 13,981
- AFL Club
- North Melbourne
North have implemented an initiative to try to get to 40,000. Buy your 2015 membership now (at 2014 prices, mind you) and get the rest of 2014 free. Great to see such innovation, hopefully it results in the magical 40,000 mark being reached.
Current tally: 39,035
Current tally: 39,035
Now that's thinking out side the box.
Nice work.
Nice work.
SJ17
All Australian
- Dec 17, 2012
- 752
- 1,203
- AFL Club
- Richmond
Tiges did that last year, first afl team to do it. Got the idea from American sports
The Australian Baseball League was using that trick as well. Perth Heat were offering Championship Series tickets in your normal seat complementary to people who bought their 14/15 memberships in full during the week leading up to the series. I believe it got them some bites.
angus BEEF
Debutant
Lions up to 23930, will be interesting to see if they can crack 24k
- Jun 30, 2014
- 10,169
- 5,512
- AFL Club
- Essendon
- Banned
- #963
good effort considering they have been shite for a few years now.
- Jun 30, 2014
- 10,169
- 5,512
- AFL Club
- Essendon
- Banned
- #966
do we really need up dates with collingwood sells another 20 memberships
W
do we really need up dates with collingwood sells another 20 memberships
Well it is a very impressive number ain't it! Still 17,000 more members then Essendon would love to have
- Jun 30, 2014
- 10,169
- 5,512
- AFL Club
- Essendon
- Banned
- #968
how many does Eddie own, how many 1 game memberships are in that total list as well
clubs that play most their home games at the G their fans buy memberships, clubs that play at Etihad fans not so much
Essendon have 1 game memberships too!
Collingwood are first in memberships and have 77,000 k members for the simple reason that we are actually the most supported afl club in Australia.
Essendon have not had more members then Collingwood since 2002. Actually you have 7,000 less then hawthorn who play 4 games a year at tassie and 5,000 less then Richmond and they have been s**t for 32 years
If anything shouldn't Hawthorn have more members (8,567 last year) because they play games in Tasmania??? The fact we've won 2 flags in 6 years would probably help our numbers along as well
Hawthorn FWIW is up to 68,475 and is probably an outside chance of cracking 69,000.
Essendon like Carlton will never compete with Collingwood (77k), Hawthorn (68k) and Richmond (65k) so long as they play the majority of home games at Ethiad. Once they shift to the MCG its open slather
I actually wonder how far ahead Collingwood are compared to West Coast in terms of supporters.
I don't think the difference is actually that big
I don't think the difference is actually that big
I personally doubt that Collingwood have as many supporters in Melbourne as West Coast do in Perth. Outside those cities Collingwood probably have you covered, but I don't think the difference is that much.
- Jun 30, 2014
- 10,169
- 5,512
- AFL Club
- Essendon
This statement of the obvious and does not require comment.
Watch West Coast start posting numbers every other club in the comp can only dream about once they get their new stadium. They are probably the biggest club in the country now based purely on football operations and revenue and this whilst being constrained by an outdated and too small stadium. They will fly into the stratosphere once the new stadium comes on line.
Collingwood would most certainly be the more national club.
If you look at just about every indicator of club support, Collingwood is the one constant that sits atop all indicators of club support. Take for example the most recent survey on afl.com.au (and no I don't think Hawthorn is realistically the 2nd biggest club in the competition)...
Collingwood's influence and profile has positioned itself to be the default 'big club' in the competition. That said if West Coast or even Adelaide were given the national profile that Collingwood has enjoyed for being the premier football club in the competitions biggest football market over the last 15 years, I would imagine that the sizable gap that exists between Collingwood and the rest would close.
The whole equalisation debate should be structured so to look at the level of exposure each football club enjoys in its core market and the national market as a whole
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