TigerAndy
Club Legend
- Jan 16, 2014
- 1,191
- 2,607
- AFL Club
- Richmond
- Other Teams
- melbourne storm, charlotte hornets
I don't get all the defensive posts about memberships that are not 11 games plus. Sure if 1 game memberships come out then maybe they should not be on the official tally. But these lesser membership are a small part about revenue and more importantly about getting contact details from people that you otherwise would not have had. I don't care what club it is this is smart operations.
Do you think the flybuy card is all about the loyalty programs. It is not its about getting customer detils and then using those details to work how to sell more and higher value things. No difference.
It is smart business operations and gives you a broader base of people to call on to upgrade to supplement the members you lose each year through natural attrition.
People get so caught up in the membership ladder that they become tunnel visioned to the broader goal these lesser memberships are looking to achieve.
Peace out......
Do you think the flybuy card is all about the loyalty programs. It is not its about getting customer detils and then using those details to work how to sell more and higher value things. No difference.
It is smart business operations and gives you a broader base of people to call on to upgrade to supplement the members you lose each year through natural attrition.
People get so caught up in the membership ladder that they become tunnel visioned to the broader goal these lesser memberships are looking to achieve.
Peace out......