- Jul 25, 2010
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News Adelaide falling behind in Revenue
- Thread starter WaynesWorld19
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WaynesWorld19
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- #202
Nah really have to disagree
Koch IS SPEAKING to a football audiance
Every club starts small ....that does not mean they have to stay small ....it's this arrogance (not you personally) that leads to organisations becoming extinct
Arrogance that becuase we're big now ....it stands that we'll always be big .....a hugely floored argument
- Jul 25, 2010
- 32,674
- 18,767
- AFL Club
- Adelaide
- Other Teams
- Golden State Warriors NBA Champions
That isn't my arguement at all.
We have had to wait til round 3 for our first home game, which isn't unusual.
Why don't you give them until then before worrying about the sky falling.
next week?
- Jul 25, 2010
- 32,674
- 18,767
- AFL Club
- Adelaide
- Other Teams
- Golden State Warriors NBA Champions
You are aiming at beating Port.
Well done???!!!!!
Aim to beat Collingwood, West Coast, Freo, Essendon, Hawthorn.
You should be bigger than Port and close to WCE. Not where you are.
It is an utter failure.
Well done???!!!!!
Aim to beat Collingwood, West Coast, Freo, Essendon, Hawthorn.
You should be bigger than Port and close to WCE. Not where you are.
It is an utter failure.
WaynesWorld19
Moderator
Come on. We haven't had a great two years but seriously it isn't that bad.
- Oct 8, 2012
- 16,281
- 19,963
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- Adelaide
Don't let Koch be the measuring stick of where we want to be. The guy is human waste. The rest of Australua is just starting to catch on as to how low this guy is. Give it a year or two, and like the majority of the port supporter base, he will be a major luability to the port power FC.
- Oct 3, 2003
- 26,916
- 30,910
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- Soft spot for Brisbane
Koch's challenge is there's not THAT many people looking to change teams. Not that many looking to find their first side.
It's a mature market. People's support follow family lines, or whoever introduced them to the game. And that won't be Koch.
McGuire's great success was activating a latent supporter base - but they existed. They just weren't being engaged.
Ultimately, Port have a glass ceiling on what they can do - their existing supporter base. Hard to know where new supporters come from. People might stop following a team but they very rarely follow a new one.
Though, admittedly I considered supporting a new side about a year ago. But I couldn't do it, and it certainly wouldn't have been Port.
It's a mature market. People's support follow family lines, or whoever introduced them to the game. And that won't be Koch.
McGuire's great success was activating a latent supporter base - but they existed. They just weren't being engaged.
Ultimately, Port have a glass ceiling on what they can do - their existing supporter base. Hard to know where new supporters come from. People might stop following a team but they very rarely follow a new one.
Though, admittedly I considered supporting a new side about a year ago. But I couldn't do it, and it certainly wouldn't have been Port.
WaynesWorld19
Moderator
Why was this? Tippett saga?
But brand took a hit.
Let's face it. Port where gifted the fitst showdown for the exact purpose that has played out, they need to do very little apart from a March to the mall and they get publicity.
it hasn't been two years, winning games have them some publicity, all they need to do is not do a Crows and they will be fine.
This guy is right.
We're the strong kid at school beating up the nerds to make himself look better.
We should be a powerhouse, like we used to be, instead we compare ourselves to struggling Clubs to try and make ourselves feel better.
WaynesWorld19
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- #217
Get home from work, sit down with tea, turn fox footy on and 
........Port TV advert ON NATIONAL TELEVISION spruiking membership
So we can't sell more memberships than AO tickets ....we think AO is the prime motivator for 2014 memberships
BUT someone didn't tell Port who once again CREAMS us in the PR stakes
When the F...k is this club going to wakeup & realise:
1. The club is National ....it is not mutually exclusive to SA
2. That it is not a god given right or expectation that the Crows is the # 1 club in SA
FFS wakeup Crows & get up with the REAL WORLD!!!
........Port TV advert ON NATIONAL TELEVISION spruiking membershipSo we can't sell more memberships than AO tickets
....we think AO is the prime motivator for 2014 memberships BUT someone didn't tell Port who once again CREAMS us in the PR stakes
When the F...k is this club going to wakeup & realise:
1. The club is National ....it is not mutually exclusive to SA
2. That it is not a god given right or expectation that the Crows is the # 1 club in SA
FFS wakeup Crows & get up with the REAL WORLD!!!
Bacon8
Cancelled
Get home from work, sit down with tea, turn fox footy on and
So we can't sell more memberships than AO tickets
BUT someone didn't tell Port who once again CREAMS us in the PR stakes
When the F...k is this club going to wakeup & realise:
1. The club is National ....it is not mutually exclusive to SA
2. That it is not a god given right or expectation that the Crows is the # 1 club in SA
I forgot my point.
WaynesWorld19
Moderator
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- #219
sorry not following I'm in Melbourne getting Port adverts ......Fox i think run national advertising not state specific
Bacon8
Cancelled
Yeah sorry I just remembered that you were interstate. Tapatalk isn't clear.
I'm in Melbourne getting Port adverts ......Fox i think run national advertising not state specific
But fox ads can differ too, I believe.
Get home from work, sit down with tea, turn fox footy on and
While I agree our club has been complacent, I'm less worried about this sort of stuff on Fox Footy. Most people watching this will already have some kind of club allegiance so the chance of them forking out for a second membership doesn't seem to be that high. Ongoing onfield success will win new fans and admirers, but again - whether this interstate interest generates into new memberships isn't always clear either.
The other thing that works against us is the AFL. It's not in their interest to see Port struggle, and they'd probably have something to say if we went out of our way to undermine them. Not that our current administration would - I couldn't see us doing what Sydney did to GWS when they went out of their way to snatch Buddy and deny them a potential marketing coup.
WaynesWorld19
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- Thread starter
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- #222
Given their President is extremely media savvy .....i highly doubt they would be running Fox adverts for the fun of it
My point is there are as many ex-pat Sth Australians living in other states that the Crows pays lip service to attracting ex-pats as members
Bacon8
Cancelled
Or our membership team have done the cost benefit analysis of advertising on Fox versus the return we get from new interstate membership.
Remember, adelaide sold the first digital membership so they are obviously marketing to someone.
Remember, adelaide sold the first digital membership so they are obviously marketing to someone.
This is obviously an area we must improve on, selling memberships that aren't season tickets should be an area we focus on.
I do remember there was a target of about 5 thousand interstate members in the near future which would be a 40% increase. This seems very low to me, I get we will never have the advantage the traditional Victorian teams have here from supporters before the 90s but there are plenty of South Australians who no longer live in SA. Digital helps but that probably came a little late this year as a lot of people who would buy the streaming plan would of already done it during round one directly from Telstra/AFL.
Port must have a very high cost of member acquisition and coupled with having the cheapest memberships in the AFL they are either just buying numbers or its a long term thing.
I do remember there was a target of about 5 thousand interstate members in the near future which would be a 40% increase. This seems very low to me, I get we will never have the advantage the traditional Victorian teams have here from supporters before the 90s but there are plenty of South Australians who no longer live in SA. Digital helps but that probably came a little late this year as a lot of people who would buy the streaming plan would of already done it during round one directly from Telstra/AFL.
Port must have a very high cost of member acquisition and coupled with having the cheapest memberships in the AFL they are either just buying numbers or its a long term thing.
