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AFL Clubs 2012 Annual Reports

Discussion in 'The Footy Industry' started by The_Wookie, Nov 21, 2012.

Put it out there
  1. The_Wookie

    The_Wookie Moderator

    Carlton
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    As I did last year, Ill be tallying them up as I go along. Anyone who wants to pass along Adelaide, Sydney or WA club reports is more than welcome.

    Membership:
    • Hawthorn - 60,841 (8,731 Tasmania)
    • Richmond - 53,072
    • Essendon - 47,708
    • Carlton - 45,800
    • Geelong - 40,200
    • Melbourne - 35,000
    • Western Bulldogs - "more than 30,000"
    Revenue:
    • Collingwood - $69,249,166
    • Essendon - $65,431,425
    • Hawthorn - $57,277,620
    • West Coast - $55,000,000*
    • Geelong - $48,957,150
    • Carlton - $46,637,015 (up $6 million on 2011)
    • Brisbane - $43,859,151
    • Fremantle - $42,770,000*
    • Melbourne - $39,517,200
    • Richmond - $37,640,767
    • Port Adelaide - $36,649,694
    • Western Bulldogs - $32,777,251
    • North Melbourne - $31,027,110
    • St Kilda - $30,846,816
    • GWS - $28,500,000*
    Sponsorship, Marketing
    • Richmond - $19,323,900
    • Collingwood - $19,120,714 (includes merchandise)
    • Essendon - $15,920,153
    • Geelong - $15,696,889
    • Hawthorn - $15,083,689
    • Carlton - $12,524,669
    • Brisbane - $11,700,040
    • Melbourne - $8,219,263
    • North Melbourne - $7,246,543
    • St Kilda - $6,714,163
    • Port Adelaide - Not specified
    Membership, reserved seating
    • Collingwood - $16,229,531
    • Essendon - $9,367,066
    • Hawthorn - $9,028,307
    • Carlton - $8,953,054
    • St Kilda - $7,353,883
    • Melbourne - $5,619,605
    • North Melbourne - $5,108,901
    • Richmond - $7,600,000 * (officials via email)
    • Western Bulldogs - $5,027,548 (membership only)
    • Port Adelaide - Not specified
    Gate reciepts
    • Melbourne - $4,305,292
    • Hawthorn - $4,018,101 ("matchday income")
    • Carlton - $3,426,953
    • Western Bulldogs - $1,374,525 ("match returns and gate receipts")
    • North Melbourne - $1,320,924
    • Essendon - $726,504 (This is not a misprint)
    • Richmond - Not specified
    • St Kilda - included in AFL revenue
    • Port Adelaide - Not specified
    • Geelong includes Gate reciepts with membership: $11,536,630
    • Brisbane includes Gate recipets with membership: $6,127,764
    Total Profit/Loss:
    • Essendon - $12,345,536
    • Collingwood - $7,835,080
    • Richmond - $3,017,742
    • Hawthorn - $1,288,810
    • North Melbourne - $687,830
    • Sydney - $207,007*
    • Adelaide - $122,434*
    • Melbourne - $19,485
    • Western Bulldogs - (136,679)
    • St Kilda - ($436,818)
    • Carlton - ($639,799)
    • Geelong - ($996,000)
    • Brisbane - ($2,200,013)
    • Port Adelaide - ($2,117,071)
    Operating Profit/Loss
    • Collingwood - $4,860,000*
    • Richmond - $3,017,742
    • West Coast - ~$3,000,000*
    • North Melbourne - $1,193,080*
    • Hawthorn - $1,288,810
    • Adelaide - $1,214,039*
    • North Melbourne - $1,193,080
    • St Kilda - $631,135
    • Essendon - $401,429
    • Fremantle - $376,245*
    • Geelong - $322,000
    • Western Bulldogs - ($136,679)
    • Carlton - ($683,799)
    • Brisbane - ($2,513,262)
    • Port Adelaide - ($4,120,000)
    Merchandise Income:
    • Essendon - $3,226,302
    • Hawthorn - $2,700,000
    • Geelong - $2,699,798
    • Carlton - $1,902,671
    • North Melbourne - $1,396,180
    • Western Bulldogs - $1,268,765 (labelled "consumer products")
    • St Kilda - $1,121,857
    • Brisbane - $1,004,273
    • Melbourne - $634,384
    • Richmond - not specified
    • Port Adelaide - Not specified
    Football Department Spend
    • Collingwood - $21,167,238
    • Fremantle - $20,890,000*
    • Carlton - $20,349,646
    • Essendon - $19,200,704
    • Geelong - $19,200,072
    • Melbourne - $17,983,567
    • St Kilda - $17,962,408
    • Port Adelaide - $17,430,245
    • Brisbane - $17,231,496
    • North Melbourne - $16,375,867
    • Western Bulldogs - $15,748,928
    • Richmond - $3,915,909 (specifically cited)
    • Hawthorn - $2,378,471 (Specifically cited)
    AFL Income - Distributions (includes 2012 base grant of $6.682 million to all clubs)
    Note: this may include prize money, ASD and future fund grants.
    • Richmond - $14,046,030 ("Football income")
    • Collingwood - $13,208,949
    • St Kilda - $13,115,339 (includes Gate reciepts)
    • North Melbourne - $11,611,876 (includes 2.9 million future funding)
    • Melbourne - $10,796,875
    • Brisbane - $10,400,161
    • Western Bulldogs - $10,326,872
    • Hawthorn - $9,138,376
    • Carlton - $9,056,876
    • Port Adelaide - $7,996,876
    • Essendon - $7,956,876
    • Geelong - $7,606,364
    Net Assets
    • Essendon - $35,059,757
    • Hawthorn - $26,364,619
    • Western Bulldogs - $23,227,514
    • Richmond - $19,065,807
    • Adelaide - $18,740,000*
    • Collingwood - $18,691,856
    • Carlton - $12,709,584
    • Geelong - $9,957,144
    • North Melbourne - $7,135,723
    • Port Adelaide - $6,721,225
    • Melbourne - $6,375,056
    • St Kilda - $5,633,566
    • Brisbane - (3,131,072)
    Reference:
    Additional References - * information will be contained here.
    Footnote:
    * Club media release, not annual report.
    Bosk, Synth, mrpez and 2 others like this.

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  2. Kwality

    Kwality All Australian

    West Coast
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    Here is an example of why the AFL should adopt a reporting standard:

    Football Department Spend
    • Carlton - $20,349,646
    • Essendon - $19,200,704
    • Richmond - $3,915,909 (specifically cited)
    • Hawthorn - $2,378,471 (Specifically cited)
  3. The_Wookie

    The_Wookie Moderator

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    Couldnt agree more. Itappears at least in Hawthorns case, that Player wages are included with other employee wages in a seperate listing that makes it difficult to compare. The same will happen with gate recipets and membership.
  4. theflea

    theflea Club Legend

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    you've done well wookie i havent recieved mine yet.
  5. RussellEbertHandball

    RussellEbertHandball BFSC Platinum

    Port Adelaide
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    FYI the Australian Sports Foundation monies are not government grants. They are donations by individuals and corporations to the club that go thru the ASF.

    In 1997 the Howard government changed the tax laws to encourage more sports organisations to raise funds by allowing tax deductible donations to be made to those organisations when they have registered an eligible project thru the ASF.

    So clubs, sporting bodies, schools, councils and community groups who organise eligible projects can get people to make their donation to the ASF and the ASF then redistribute between 100% and 98% ( ie admin fee and credit card fees deducted) of the donation to the relevant organisation who registered project(s).

    The ASF gets a small amount from the federal govternment and distributes it to an organisation(s) ie outside the donation funds, but its bugger all. Many moons ago the govt granted more $$ to the ASF to make discretionary grants for projects by smaller community type organisations, but those days are effectively over, especially since the tax deductibility rules changed. Plus the government is making grants directly to clubs and sporting organisations eg grandstand grants so they can get the publicity directly rather than hidding in via the ASF like they used to prior to 1997.

    Read all about it
    http://www.asf.org.au/home

    http://www.asf.org.au/who/donations

    And their Annual Report is at
    http://www.ausport.gov.au/__data/assets/pdf_file/0017/502802/ASF_Financial_Statements.pdf

    The Australian Sports Foundation Ltd was established in 1986 to generate funds from the
    corporate sector and the community at large for the development of sport. The Australian Sports
    Foundation is a public company with deductible gift recipient status, which enables it to offer tax
    deductions to donors for unconditional contributions of $2 or more.

    Incorporated not-for-profit entities and government organisations can register sport-related
    projects with the Australian Sports Foundation to achieve specific objectives in the areas of
    facility development, sport equipment, sports development, team travel and hosting major events.
    Since its inception, the Australian Sports Foundation has helped raise more than $200 million for
    the benefit of sport in Australia.

    In the wake of the global financial situation, and with natural disasters home and abroad
    impacting on the not-for-profit sector, the Australian Sports Foundation increased the number
    of projects registered to 601 (up from 564 in 2010–11). Discretionary grants amounting
    to $20.54 million were made in support of registered projects. There was a continuance
    of the increase in the amount of distributions made to the Australian Sports Foundation by
    ancillary funds.



    ......
    Bloody and Kwality like this.
  6. RussellEbertHandball

    RussellEbertHandball BFSC Platinum

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    And from Essendon's AR info missed

    NET ASSETS $35,059,757

    and breakdown of the ASF and govt grants and other non operating income info

    (ii) Non-operating revenue................2012......2011
    Australian Sports Foundation grants 3,079,185 335,000
    Donations received......................... 374,182 250,293
    Federal and State Government grants 7,115,740 44,091
    AFL special distribution................... 1,425,000 -
    Interest received.............................. 398,077 182,481
    Rental income.................................... 14,898 14,689
    Total non-operating revenue........... 12,407,082 826,554
    Kwality likes this.
  7. Kwality

    Kwality All Australian

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    Yet another example of reporting standards.

    How many ownership structures are there amongst clubs in the AFL? Wookie?

    Take the Bombers from their Annual Report:
    2. ESSENDON FOO TBALL CLub
    Essendon Football Club is an unlisted public companylimited by
    guarantee with a registered office and principal place of business in
    , Essendon Victoria 3040. The liability of each member
    of the Company is limited to $20.
  8. RussellEbertHandball

    RussellEbertHandball BFSC Platinum

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    The majority of AFL clubs are company's limited by gurantee ( ie a nominal gurantee amount by members ie $0.10 to $20) and because they have more than 50 members (members and shareholders usually have the same meaning) they are public companies, not proprietary ltd companies and they are not listed on a stock exchange because they have no shares to list.

    I did the exercise several years ago when there was the usual BS about the two Port's and looked up the structure of all clubs on the ASIC website search function. Essendon was the first club to go from an incorporated association ie Inc after its name to Ltd, in the 1950's. Most Vic clubs convereted in the 1970's and 1980's from Inc to Ltd as the clubs started borrowing more and the banks wanted the directors to be subject to directors duties and securities remedies under the old state Companies Code which became the Corporations Law on 1/1/91 and then the Corporations Act in 2001.

    The SANFL registered a company in 1986 called the Adelaide Football Club Ltd. It had 2 shareholders the SANFL President and CEO who held them in trust for the SANFL. When they joined the AFL they kept the 2 shares and issued members guarantees so when you look up the Adelaide FC Ltd on ASIC's register it says Australian Public Company, Limited By Shares & Guarantee.

    Limited by guarantee is pretty standard when sporting organisations change from incorporated associations ( run by state law) to companies subject to the Corporations Act.

    You do the search here
    https://connectonline.asic.gov.au/R...hRegisters.jspx?_adf.ctrl-state=159sgkjpsy_22

    Adelaide's details
    https://connectonline.asic.gov.au/R...=Adelaide Football Club&searchType=ChkNmAvail

    Essendon's details
    Registration Date 21/02/1951
    https://connectonline.asic.gov.au/R...hRegisters.jspx?_adf.ctrl-state=159sgkjpsy_82
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  9. RussellEbertHandball

    RussellEbertHandball BFSC Platinum

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  10. Kwality

    Kwality All Australian

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    Does this indicate some level of disclosure in the Annual Reports, #7?
  11. RussellEbertHandball

    RussellEbertHandball BFSC Platinum

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    The Annual Reports will state if they are limited by gurantee and what that guarantee liability by each members is, either in the Directors Report or somewhere in the notes to the accounts.

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  12. The_Wookie

    The_Wookie Moderator

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    Im aware of that, meant to change it to grants.

    Oddly enough if you go through Carltons annual report, you find that the Carlton foundation gave 50 odd thousand dollars to the ASF with a preference for it to be granted to Carlton.
  13. The_Wookie

    The_Wookie Moderator

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    OP updated to include Western Bulldogs data.
  14. Barkly St End

    Barkly St End Club Legend

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    There's a link to North's data, but the OP does not include North's figures - is that just a case of timing?
  15. The_Wookie

    The_Wookie Moderator

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    Its cause the information North has made available is 3/10ths of bugger all, and I cant find the actual annual report yet.
  16. RussellEbertHandball

    RussellEbertHandball BFSC Platinum

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    And from Essendon's AR info missed

    NET ASSETS $35,059,757

    You still haven't made the adjustment yet The_Wookie
  17. Kwality

    Kwality All Australian

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    A case of the spin doctors at work?
  18. The_Wookie

    The_Wookie Moderator

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    clubs are going to cherry pick what they believe to be important for their news. Most people find annual reports quite tedious and boring. Im not normal.
  19. The_Wookie

    The_Wookie Moderator

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    Cheers mate.
  20. Kwality

    Kwality All Australian

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    Delay from press release to posting Annual Report suggests to me the release is big on spin, and there is hope that no one will check out the detail when posted - but that wont happen on BF.
  21. Barkly St End

    Barkly St End Club Legend

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    Wookie is very thorough.
    He's a forensic accountant - nothing escapes him.
    North could contrive to list revenue coming from a subsidiary with a Bahamas bank account and Wookie would sniff it out and tell us straight.

    We can only live in hope that other football codes would be as forthcoming with their financial information.
  22. The_Wookie

    The_Wookie Moderator

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  23. The_Wookie

    The_Wookie Moderator

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    Actually Im lucky that here on BF ive got guys like RusselEbertHandball and yes, dare I say it, even Kwality to make it what it is. Credit where credit is due
  24. RussellEbertHandball

    RussellEbertHandball BFSC Platinum

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    That makes 2 of us Wookie. It is amazing what you find in annual reports both the chairman and CEO's report as well as the Director's report, let alone the financial report and in particular the notes to the accounts. And its just not the AFL clubs and AFL annual report, its other sporting organisations, corporations and government bodies. The annual report is where the nuggets are usually buried.
  25. Kwality

    Kwality All Australian

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    :thumbsu: Barkly...

    My constant whinge is the failure of the AFL to demand standards of the reporting that allow the most basic of interpretation of the Financials presented.
    Particularly in terms of the list management: no of contracts to expire in each future year, ball park contract values attached to the number of contracts.
    Profit/loss on football operations.
    A standard approach to presenting the value of non football income.
    A comparison of membership to get away from the reliance on numbers (no idea on how a standard reporting criteria could apply).

    I'd like to see an ability to compare directly sponsorship income, yes wrinkles would be interesting ..

    #7 handballing at Port might set me stright on the level of disclosure required by the various ownership structures - I might even pony up for the Indian Pacific financials, but I fear a 6 pack might be better value.

    Love the input of all, well done to The Wookie.
    2010premier likes this.