The AFL have not done that for Hawthorn & North Melbn. Hawthorn get paid to play here by the state Gument, & are sponsored to wear the name on their jumpers. Its a political/ 'commercial' relationship.
It's still a similar case here in Canberra. The ACT Government forked out $23m for 3+1 games at Manuka per year for ten years, and in return 'Canberra' is on the back of the jumper. Odds are there would be no 'zone' relationship if it couldn't be built on the club's funded presence here.