Wooljay
Norm Smith Medallist
I'll be honest, I was ignorant to the plight of Carlton regarding it's membership drive and it apparently 'stalling' in December.
This seems like a strange move to me though, any Blues supporters want to shed some light on what's happened in the membership realm?
http://www.theage.com.au/afl/afl-ne...-membership-drive-stalls-20150304-13v99e.html
This seems like a strange move to me though, any Blues supporters want to shed some light on what's happened in the membership realm?
As Carlton's fans continue to give the club the cold shoulder, it has turned to the AFL for help with its 2015 membership drive – a campaign the new CEO concedes was mismanaged around Christmas and has since been partly outsourced.
Unwilling – just four weeks from the Blues' season-opening blockbuster against Richmond – to set a member target for this year, club boss Steven Trigg said his concern about what was "clearly a major challenge for us" led him to seek AFL assistance in January.
This followed Trigg learning that for a period last December Carlton did not have enough people working on membership – a scenario that saw the club miss phone calls and lose renewals through a problematic website.
After setting a club record two years ago in exceeding 50,000 members, the Blues' membership tally was 36,744 as of Wednesday.
http://www.theage.com.au/afl/afl-ne...-membership-drive-stalls-20150304-13v99e.html