76woodenspooners
Brownlow Medallist
Millionaire CEO's roll on the floor laughing at people who buy gift cards.
It has all the thoughtlessness of just giving someone cold hard cash as a gift, with a fraction of the value. plus a huge amount of people never use their gift cards and they end up expiring. Hundreds of millions worth per year goes to waste in gift cards, could of just been kept as cash.
Not always.
I've seen it used by companies to pay workers a bonus (eg: pay worker cash bonus = worker pays income tax on cash; give worker gift voucher = worker doesn't pay income tax on gift voucher)
Dunno how legit it is, but seen it done.
It's up there with loyalty programs. Fly lots for business = collect frequent flyer points = free (and fringe benefits tax free) flight to somewhere sunny for holidays.