Goldhawk
Premiership Player
- Jul 17, 2007
- 4,343
- 3,414
- AFL Club
- Hawthorn
- Other Teams
- Beaconsfield JFC Melbourne Storm
Hawthorn's membership tally has kicked of again for the season 2015
Total 39,515
Total 39,515
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Hawthorn's membership tally has kicked of again for the season 2015
Total 39,515
Last year on 11th November we had 34,345. We are about 5k up on that.This raised tho questions in my mind. First, how dos this compare with 2014? And second, would 75,000 be a realistic target?
Hawthorn's membership tally has kicked of again for the season 2015
Total 39,515
This raised tho questions in my mind. First, how dos this compare with 2014? And second, would 75,000 be a realistic target?
One thing the club did do different for 2015 is set all memberships to auto-renewal "hawk direct". This will obviously inflate our starting figures..
Personally I have 3 memberships which I would renew around December each year, however this year they were automatically switched to "Hawk Direct".. I was going to renew anyway so wasn't terribly fussed. This is probably a clever tactic to get those signed up who procrastinate right up til the first few rounds of the season..
One thing the club did do different for 2015 is set all memberships to auto-renewal "hawk direct". This will obviously inflate our starting figures..
Personally I have 3 memberships which I would renew around December each year, however this year they were automatically switched to "Hawk Direct".. I was going to renew anyway so wasn't terribly fussed. This is probably a clever tactic to get those signed up who procrastinate right up til the first few rounds of the season..
We've almost got as many members as we had in 2008. (41,436)
They've been doing this for years though (since 2009 when we hit 30,000 before Christmas)
As we get more members and the Hawks Direct 'opt in' becomes more mainstream a higher portion of our members will sign up pre Christmas.
Last year we had 55,000 members before the new year, given we are 6,000 or so up on this time last year it wouldn't surprise me if we hit 60,000 before Christmas (before tapering out to 70,000 or so)
Mines not switched to Hawks Direct. Never has beenBut they have never switched everyone over to "Hawk Direct" automatically without them having to opt in.
Can someone advise what our tally was at the Christmas cut off date last year ??
Mines not switched to Hawks Direct. Never has been
Interesting.OK..I received a letter early October telling me that my membership has automatically been switched to "Hawk Direct" and to contact the club if I did not wish to switch. We have 3 memberships and always paid for them up front in December each year.
I didn't bother contacting the club, so now I'm paying the memberships over 10 monthly instalments