Furn2
Norm Smith Medallist
- Sep 27, 2012
- 9,475
- 15,515
- AFL Club
- Hawthorn
There is a theory that people pay more attention to ads that are in HD.
Maybe someone should let seven know about this study.
http://www.marketingcharts.com/wp/t...tion-18-higher-for-hd-than-sd-tv-spots-21108/
Maybe someone should let seven know about this study.
TV ads aired in high definition (HD) outperform their standard definition (SD) counterparts in terms of audience retention by 18.4%, according to [pdf] a study released in February 2012 by DG and Kantar Media.
http://www.marketingcharts.com/wp/t...tion-18-higher-for-hd-than-sd-tv-spots-21108/