late 70's footy cards that came with pies

[Kynge of Begrem]

Hi all

Does anyone recall some footy cards that were given out free with pies in the late '70's?

I only have vague recollections of them, but I think they featured 'Norm' style characters and they were not in VFL guernseys as they could not reach agreement with the league on use of offical gear.

Thanks