Sad. That is the path they should've taken when they were making the previous logo.
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What the actualPort Melbournes major sponsor in the VFL, Fortburn, has gone from this:
View attachment 133001
To this:
View attachment 133002
I am by no means a graphic designer, but I could do a far better job with 10 minutes and MS Paint.
Looks pretty bad on the jumpers, as well:
View attachment 133006 View attachment 133007
Port Melbournes major sponsor in the VFL, Fortburn, has gone from this:
View attachment 133001
To this:
View attachment 133002
I am by no means a graphic designer, but I could do a far better job with 10 minutes and MS Paint.
Looks pretty bad on the jumpers, as well:
View attachment 133006 View attachment 133007
Port Melbournes major sponsor in the VFL, Fortburn, has gone from this:
View attachment 133001
To this:
View attachment 133002
I am by no means a graphic designer, but I could do a far better job with 10 minutes and MS Paint.
Looks pretty bad on the jumpers, as well:
View attachment 133006 View attachment 133007
Maybe the club dictated it? Or weren't provided a logo to apply so added their own hahaThis is truly a graphic design troll masterpiece.
It was pretty clearly made on word. The font is Calibri which is the default word font.
The Fortburn website still uses the old logo, so i'm wondering how this managed to happen. Maybe Fortburn wanted something that stood out a little better on a uniform, but for this to actually get through all the checks and balances and make it onto a VFL kit, someone, somewhere has deliberately taken the piss.
Maybe the club dictated it? Or weren't provided a logo to apply so added their own haha
This is truly a graphic design troll masterpiece.
It was pretty clearly made on word. The font is Calibri which is the default word font.
The Fortburn website still uses the old logo, so i'm wondering how this managed to happen. Maybe Fortburn wanted something that stood out a little better on a uniform, but for this to actually get through all the checks and balances and make it onto a VFL kit, someone, somewhere has deliberately taken the piss.
So, on the jumper it's changed from being a white rectangle with blue font, to being a yellow (look at me) oval, with black including an explanation of what the business actually offers.
I think that's an improvement actually.
The issue isn't the colour or extra description
The issue is that the logo has been made on microsoft word using the default microsoft word font of Calibri.
It's baby's first logo made by someone with absolutely zero idea about design and it portrays the business (and the football team) in a fairly unprofessional light.
That is such a great statement. Only in Australia.paying good money to advertise their company on a semi professional football team's guernsey,
The white box with blue writing is fairly traditional on a Borough jumper, it reminded me of our longstanding TEAC sponsorship, the font colors and box were pretty similar. The logo actually can be changed, early in the season last year the white box was rather small, but it changed to the above, which I actually thought was too big.So, on the jumper it's changed from being a white rectangle with blue font, to being a yellow (look at me) oval, with black including an explanation of what the business actually offers.
I think that's an improvement actually.