Unfortunately it's human nature. "I'll wait to see how we go before I buy one" is a common response I get which really means "i'm a fairweather supporter and will only fork out if we win". You're right...soft.I have never been able to understand supporters who makes their call on whether to fork out for a membership based on potential for the year ahead and early round form...
If finances are indeed that tight then the couple of hundred bucks are a problem win, lose or draw.
If it meets the budget then it's an emotional decision rather than a financial one and jumping on board only if we are looking good is soft.