NFL NFL Fanbases by Market Research

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Sep 6, 2005
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Also posting this for the cool maps shown below...

Which NFL TV Markets Got Stuck With The Worst Games This Season?

People often split up NFL fanbases by state. As in: Michigan=Lions, Wisconsin=Packers, Illinois=Bears. There are two reasons for this. First, it's easy. We're used to looking at maps and dividing stuff up along state lines (like electoral votes). Second, most major college sports are dominated by large state schools, with rivalries that often do follow these lines.

One thing that TV schedulers do well—and they do a lot of stuff wrong—is recognize that this often isn't the case for professional sports. Largely ignoring state boundaries, they more often assume that people root for teams they're close to. This works pretty well in most cases, but when this assumption is wrong, well, that's when people start getting screwed.

Before we get to which market got screwed the worst this season, consider the map below, which shows NFL team territories if every fan rooted for the team closest to him or her (as the crow flies). Obviously this map isn't a perfectly accurate depiction of NFL fanbases, but it's a good jumping-off point for looking at the process that went into dividing the country into NFL TV markets.

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As we saw week after week, the places most likely to get screwed were equidistant from two crappy teams and ended up with games for both. It's not hard to pick out 2012's crappy teams: 10 finished with double-digit losses, and these same 10 had the league's lowest point differentials. Recoloring our map to highlight these 10 losers—with the six borders between two bad teams marked—we get this:

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So which market on one of these borders got screwed in 2012? We can rule out anyone on Border #1, because pretty much nobody lives in that part of the country. This leaves us with five borders that cut through the following seven TV markets:

Border #2: Toledo, Ohio.
Border #3: Erie, Pa.
Border #4: Binghamton, Syracuse, and Watertown, N.Y.
Border #5: Scranton, Pa. and Binghamton, N.Y. (again)
Border #6: Scranton and New York City

Fans who root for bad teams and get to watch those teams aren't exactly getting "screwed" (by the schedulers at least), so we can eliminate NYC, since there are a lot of Jets fans there.

Likewise we can use the ambitious Common Census NFL Maps—which attempt to map out team territories based on actual polling results from fans—to eliminate two more:

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Click here for larger version.

The "rooting for the team you're closest to" model works very well for Toledo, whose rooting interest appears to be split between the Lions and the Browns. Watertown (in upstate N.Y) appears to be apathetic/unpopulated. Finally, Syracuse gets off on a weird technicality. Because a tiny piece of Onondaga County Syracuse's TV market is within 75 miles of the Bills' stadium, when the Bills get blacked out (as they were twice this year), the Syracuse market is not allowed to show them on TV. Sweet perk for Syracuse! That leaves us with these three contenders:

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  • 1. Erie, Pa.: Officially a Bills secondary market, meaning it's typically required to show all road games. Equidistant from the Browns. Despite being closer to these two cities, the Common Census maps shows that Erie is primarily Steelers country.
  • 2. Binghamton, N.Y.: Not a secondary market. Equidistant from the Bills, Jets/Giants, and Eagles. Common Census tags them as Giants fans mostly.
  • 3. Scranton, Pa.: Officially an Eagles secondary market, but equidistant from the Bills and Jets/Giants. Common Census can't make up its mind on this one.

Let's break these guys down.
Bronze: Scranton, Pa.

Fifty-two percent of Scranton's Sunday afternoon games included one of the 10 shitty 2012 teams, and the city was forced to watch nine Jets games (64 percent of the Jets' afternoon games) and 11 Eagles games (92 percent). On the plus side, a bunch of people in Scranton probably like the Eagles! They were particularly screwed in Weeks 1, 3, 6, 8, and 17.
Silver: Binghamton, N.Y.

Like Scranton, 52 percent of Binghamton's Sunday afternoon games involved at least one shitty team, and fans were forced to watch 11 Bills games (69 percent of Buffalo's Sunday afternoon total), 10 Jets games (71 percent), and six Eagles games (50 percent). Also like Scranton, the city was mercifully allowed to watch the team it actually liked, picking up 11 Giants games (92 percent). Binghamton was particularly screwed in Weeks 1, 2, 5, 7, 8, 9, 13, and 17.
Gold: Erie, Pa.

Sweet, sweet victory! Fifty-four percent of Erie's Sunday afternoon games involved one of 2012's shitty teams, including 10 Bills games (63 percent of Buffalo's Sunday afternoon games) and nine Browns games (56 percent). Despite being further west, Erie still managed to pick up four Eagles games (33 percent) and four Jets games (29 percent); what's more, Erie wandered a little close to the Midwest and got hit with three Lions games (25 percent). To top it all off, the city got only nine Steelers games, just 75 percent of the team's Sunday afternoon total.

Relive a few of the worst games Erie was forced to watch, shown below in a victory-lap GIF.

Full size

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Facebook Data Provide The Most Accurate NFL Fandom Map Ever Created


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It's long been a dream of mankind to put together a map showing the geographic locations of NFL fanbases. The CommonCensus map tried to do it though polling; we took a crack at one based solely on proximity. But all previous efforts have been self-selecting or otherwise flawed. If only there was a massive database of millions of Americans identifying their favorite teams, with precise geographic information included.

This is exactly that. Facebook's Data Science team has combed the more than 35 million users who have "liked" a team's fan page, and put it into graphic form, down to the county level. Sean Taylor, who headed the research and analysis, was kind enough to send along the high-resolution maps. Click the overall fandom map above to enlarge.

Takeaways?

• Alaska is confused.
• New England owns New England, and pockets around the country.
• The Jets have just one county—Nassau County, on the western end of Long Island.
• Florida, home of expats, contains pockets of Giants, Patriots, Steelers, Packers, and Bears fans
• The lightly populated Great Plains and Rocky Mountain regions, far from any team, transition from Vikings fandom in the east to Broncos fandom to—unexpectedly—Cowboys fandom in Idaho, Utah, and Nevada.
• Oakland has impressive penetration on the periphery of 49ers country, even into Nevada and Oregon.

Four more maps, each showing the country's fandom prior to each round of the playoffs, only including the teams still alive. Allegiances remain largely geographical, but Patriots fans gradually spread across the nation like mange. Again, click to enlarge.

One final chart, extracted from the data. If you're a fan of one team, who are your friends most likely to be fans of? Here are the top five most common allegiances for Facebook friends of fans of each team. Once again, geography rules—except for the large numbers of Cowboys, Steelers, and Patriots fans on everybody's list. I'd say that's accurate—nearly all of us know fans of those three teams.
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Dont apologize, it's cool.

Shows Raiders spending time in both LA and Oakland, still stronger than any other fanbase in Southern California. And bordering states like Nevada, Oregon, and even Arizona (which it doesn't show on this map) are fairly well-represented. Bound to be more popular than the more upmarket Niners.
 
I think Baltimore has the smallest footprint of all the NFL teams going by the facebook map, which is interesting considering that it is middle of the road in terms of media market.

Also, the random pockets of Dallas, GB and Pittsburgh fans are interesting but in no way unexpected
 
What red team has the most support in the middle of Alaskas Packers fans? :confused:
Yeah, some of those reds are bloody close, using the tools on paint though, I'm fairly sure it's Kansas Territory
 

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LOL at the Jets. Some of the random pockets where the Bears were represented were funny too.

Seahawks, Vikings, Packers, Saints, and Patriots are the only teams to completely dominate the state they're based in too.

Yeah, some of those reds are bloody close, using the tools on paint though, I'm fairly sure it's Kansas Territory

Photoshop confirms it's the Chiefs.
 
Another interesting aspect of the map is the amount of white bits around the USA (no favorite football team, no interest in football).

Looking at where some of those white spaces fall, it could simply be no internet, or even no people. :p

Would be interesting to see an Australian one for NRL and one for AFL.

The suburban aspect would probabaly make the map look odd in both Melbourne and Sydney, with a lot of teams unrepresented on those maps.
 
Another interesting aspect of the map is the amount of white bits around the USA (no favorite football team, no interest in football).
Look at the areas, of the 28 white counties, 25 of them are in low density areas.
I'm also quite skeptical of the playoff progression one. Seahawks fans hate the 9ers.
It would more be who has the most fans in that area. So it just says that of the fans of what teams are left, there is more there than the others. So in the Washington area, it would be saying that there's more 49er fans than Raven fans.

What I find interesting in it.

1) Saints have San Antonio and some small areas around Houston. Would this be due to Katrina? San Antonio goes for Saints as the team played there and converted them? Would those around Houston be ex-pats displaced from Katrina?

2) How big Dallas' territory is. I'd expect Arkansas, Oklahoma and New Mexico to mostly be Dallas territory. But most of Utah? Nevada? Idaho? parts of Arizona? But what's more suprising is their large footprint in the Carolina's and Virginia.

3) Interesting that Pittsburgh controls South Carolina and a fair chunk of Ohio.

My biggest suprise

Kansas City isn't as big as I thought. I saw once that people said the Chiefs dominated the area North of them. I took it as gospel. But the Dakota's are more Viking territory while Nebraska is half Broncos territory.

Also - Lol at the Jets.
 

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