Bojan KantKick
Man United Legacy Supporter
- Sep 5, 2014
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haha, that's awesomeFor anyone interested, here's the follow up statement the club released regarding the TV documentary that went to air earlier in the week.
Inaccurate media reporting by Channel 4 'Dispatches' - the media mislead again.
In reference to our statement last night (Monday, 27th April) regarding the Channel 4 'Dispatches' programme, The Secrets of Sports Direct, Newcastle United would like to clarify the facts for the benefit of supporters.
Last night's programme made a wholly inaccurate claim regarding the retail relationship between the Club and Sports Direct.
In the Club's view, the broadcaster deliberately misled Newcastle United supporters and provided yet another example of erroneous media reporting which only serves to further antagonise fans.
In January 2014, in the minutes of its Fans Forum which are published online, the Club confirmed how the retail relationship with Sports Direct works.
For the purpose of clarity, we can reconfirm that 100 per cent of the income from goods bought in the Club's official stores and on its website are received by the Club and not Sports Direct, as the 'Dispatches' programme claimed.
The only money paid by the Club to Sports Direct is for the stock (at cost price), plus a handling fee. This represents far better value than the costs the Club historically incurred in relation to purchasing, storage and distribution.
In fact, the change to our retail operating structure introduced in February 2013, which saw us partner with Sports Direct, increased the profit margin by over 50 per cent. This benefits the Club hugely.
In simple terms, the Club receives more money as a result of this relationship.
Channel 4 failed to contact the Club in order to clarify any facts in relation to our retail operation.
Given that this information was already in the public domain, and had been for over 15 months, we find it incredible that the makers of an investigative current affairs programme chose to air information which was so obviously factually incorrect.
http://www.nufc.co.uk/articles/20150428/newcastle-united-club-statement_2281670_4675719
Any perhaps of more interest is the open letter the Ashley Out folks wrote in response:
Dear Ms Taylor (Wendy Taylor is the club's media and communications manager),
AshleyOut.com note with interest the statements released by Newcastle United Football Club yesterday evening and earlier today in response to Channel 4’s Dispatches programme titled “The Secrets of Sports Direct” that was broadcast yesterday at 8pm.
Firstly we would like to applaud the club’s ability to react with urgency and determination when it considers its dignity as a proud institution under threat. That said, we do consider it remarkable that a slight inaccuracy about Sports Direct’s relationship with the club has brought about this resolve, and not the fact that thousands of the club’s fans are turning their backs to the club in disgust. Or the fact that the decision to weaken the squad and not appoint a proper manager leaves the club on the brink of another relegation. Or even the fact that its chosen “interim” manager has hurled abuse at the club’s fans for the second time this season.
Of particular interest in the Club’s statement was that “in the Club’s view, the broadcaster deliberately misled Newcastle United supporters and provided yet another example of erroneous media reporting which only serves to further antagonise fans”. A rather ironic stance coming from the current administration at the club, considering they have previously admitted in the Premier League Manager’s Arbitration Tribunal that they had “repeatedly and intentionally misled the press, public and the fans of Newcastle United”.
We regret not contacting the club prior to the launch of our website to allow it to comment on its contents, but we realise it is better late than never and we certainly would not want any information on our website to be “wholly inaccurate”. To avoid falling foul of the thorough scrutiny the club seemingly applies in its public relations, we have to date published 37 articles on our website AshleyOut.com and we assure you we have earnestly endeavoured to ensure all articles are factually correct with sources referenced where applicable. In the spirit of your club statement we appreciate that “Newcastle United would like to clarify the facts for the benefit of supporters”, such as:
AshleyOut.com hereby offers you an invite to provide comment on the published articles on our website so that we may rectify any factual inaccuracies as long as accurate information is provided to counter any errors.
- the fact that the club’s debt has almost doubled since Mike Ashley’s takeover
- the fact that the club’s commercial and matchday revenue has declined since Mike Ashley’s takeover, staggeringly countering the trend of other Premier League clubs
- the fact that on average since Mike Ashley’s takeover the club has lost five league positions
- the fact that in the 13 years before Mike Ashley’s takeover Newcastle United played in Europe no less than 9 times (3CL, 6 Uefa/CWC) whereas since it has qualified for Europe only once
- the fact that in the 13 years before Mike Ashley’s takeover Newcastle United reached the last 8 of domestic cup competitions no less than 11 times (2 finals, 2 SF, 7 QF), whereas since it has reached beyond the fourth round only once
- and many more
Should we not receive a response within 7 days of the date of this correspondence we will assume that all content on our website is 100% factually correct to the satisfaction of Newcastle United Football Club.
Yours sincerely,
AshleyOut.com
http://ashleyout.com/articles/dear-wendy-an-open-letter-to-wendy-taylor-nufc-head-of-media/