Rights deal - Telstra

[Arc1]

I notice Telstra got the website rights again. It's good the AFL is squeezing all it can in revenue. But the AFL website is terrible.

My main grief with it is the way the AFL drop-down menus are subordinate to Telstra's - seems very clumsy and amateur, as if someone's nerdy younger brother agreed to let them use his domain.

I wonder if the new deal requires Telstra to improve it.

 

[cryptor]

I notice Telstra got the website rights again. It's good the AFL is squeezing all it can in revenue. But the AFL website is terrible.

My main grief with it is the way the AFL drop-down menus are subordinate to Telstra's - seems very clumsy and amateur, as if someone's nerdy younger brother agreed to let them use his domain.

I wonder if the new deal requires Telstra to improve it.

Not sure Telstra is actually responsible for the website design. They're likely more responsible for the infrastructure (ie. Hosting, content delivery, etc).

They may have provided a template to the AFL media team that they've decided to go with but my guess is that it would be up to the AFL media team to make any changes to page design.

 

[midorigreenwood]

The navigation is a mess but the content is decent.

There aren't many sports where you can watch replays of virtually every game from the last decade.

Afl live pass is okay.......if it wouldn't conk out every third week..

 

[Moo]

The AFL app means I can avoid the website now.

 

[Jimmy_the_Gent]

I thought that Telstra was more responsible for live match streaming on that app. They do a great job of it IMO.

I just wish that they'd slap on some Fox Footy shows along with the games since they own 50% of Foxtel, but I guess they don't want to cannibalise Foxtel too much.

 

[aCunningPlan]

I just wish Telstra made sure all the games they stream live are directly from fox footy so I can avoid sevens ads. Again, Telstra half own Foxtel so surely they can do this. I have a t box at home so when it comes to Friday night I get the fox footy broadcast right up until the bounce then I get bombarded with ads from seven.

 

[midorigreenwood]

I just wish that they'd slap on some Fox Footy shows along with the games since they own 50% of Foxtel, but I guess they don't want to cannibalise Foxtel too much.

I think thats what afl tv is (on the app and website) but I don't watch it much coz I'm on wireless internet.

 

[Jimmy_the_Gent]

I think thats what afl tv is (on the app and website) but I don't watch it much coz I'm on wireless internet.

Wow, I'll have to check that out.

 

[caitsith01]

I can't believe people think the app is good. Very average quality, poor device support, replays not available for ages after matches, some matches drop out and fail...

 

[caitsith01]

As for the website, it's a horror... Here's an analysis I prepared for an earlier thread

 

[cryptor]

As for the website, it's a horror... Here's an analysis I prepared for an earlier thread

The nerve of them putting unobtrusive advertising material next to content you're not directly paying for.

 

[Agent93]

The navigation is a mess but the content is decent.

There aren't many sports where you can watch replays of virtually every game from the last decade.

Afl live pass is okay.......if it wouldn't conk out every third week..

Most major North American leagues sell this as part of their paid service.

I wonder if the AFL actually sought out any new bidders for the rights in order to improve their product? MLB Advanced Media have a far better presentation for MLB, PGA Tour and even WWE than what Telstra has done for the AFL, and recently the NHL signed them up to deliver online content.

 

[Jimmy_the_Gent]

Most major North American leagues sell this as part of their paid service.

I wonder if the AFL actually sought out any new bidders for the rights in order to improve their product? MLB Advanced Media have a far better presentation for MLB, PGA Tour and even WWE than what Telstra has done for the AFL, and recently the NHL signed them up to deliver online content.

Thing is, 7 and Foxtel wouldn't pay as much for the rights if another entity got to show AFL online. They don't mind it being a Telstra app because, as mention, Telstra own 50% of Foxtel (the other 50% is News Corp).

I'm not sure why 7 is okay with it. Probably because they get to show their ads on there and possibly because it gets them a discount on the portion they have to pay.

 

[midorigreenwood]

Don't know about baseball.....but I subscribed to the NFL digital pass and its not that much better than the afl app contentwise (notwithstanding the much better picture quality but australia internet infrastructure is s**t). Could only watch the superbowl from a few years back.

Its about three times more expensive too. (for the full package)

 

[The_Irony]

As for the website, it's a horror... Here's an analysis I prepared for an earlier thread

wastes 10 mins on paint to create a pic whining about the ads.

won't spend 30secs downloading ad block.

 

[caitsith01]

wastes 10 mins on paint to create a pic whining about the ads.

won't spend 30secs downloading ad block.

I do have adblock. Does that magically mean that the website design isn't terrible?

 

[caitsith01]

The nerve of them putting unobtrusive advertising material next to content you're not directly paying for.

Actually I have a digital membership so I do directly pay for it. Mysteriously the design is still awful and the ads don't disappear.

 

[caitsith01]

The critical issue with the app is picture quality, which is currently worse than SD broadcast tv. Everything else is just window dressing.

 

[midorigreenwood]

The critical issue with the app is picture quality, which is currently worse than SD broadcast tv. Everything else is just window dressing.

but thats because its designed to be used over mobile infrastructure.

As mentioned by others....foxtel/FTA is the cash cow because of our small population size so you have to temper your expectations.

 

[Agent93]

because of our small population size

Entirely the reason the AFL should want an impressive online presence. The market for the game outside of Australia is much larger than in it, and it doesn't take much for someone with a slight interest to get hooked.

 

[midorigreenwood]

Telstra's AFL Live Pass continues under the new deal, letting you watch every match with the option to pay for just one week or month rather than signing up for the entire season. It's been available on smartphones and tablets for a few years, but under the new deal it's only available to Telstra subscribers. So as other sporting codes around the world extend their streaming services, the AFL is actually abandoning paying customers who don't want to sign up for Telstra.

Read more: http://www.smh.com.au/digital-life/...-the-balls-20150819-gj2f76.html#ixzz3jDtViRSE


welp that sux......as an optus fella looks like I'm in no longer welcome.

ACCC help us

 

[Chief]

Afl live pass is okay.......if it wouldn't conk out every third week..

It is the BigFooty of 2009. Every time North choke it dies.

 

[Suntory Boss Coffee]

Why couldn't Google have gotten the digital rights

 

[caitsith01]

Read more: http://www.smh.com.au/digital-life/...-the-balls-20150819-gj2f76.html#ixzz3jDtViRSE


welp that sux......as an optus fella looks like I'm in no longer welcome.

ACCC help us

Not sure people realise this is part of the deal. Absolute madness.

 

[Jimmy_the_Gent]

Read more: http://www.smh.com.au/digital-life/...-the-balls-20150819-gj2f76.html#ixzz3jDtViRSE


welp that sux......as an optus fella looks like I'm in no longer welcome.

ACCC help us

It depends on how they structure it.

If it's free as a Telstra customer then maybe some people will be able to justify the higher costs associated with Telstra. If you still have to pay for it, then they're taking the piss.