Muggs
Premiership Player
EFC annual report is out. 1.3 million loss
http://www.essendonfc.com.au/news/2015-11-20/2015-financial-result
“Our financial loss this year is the result of a number of unforeseen costs to the business,” Campbell said.
The loss includes a combination of abnormal costs associated with the ASADA/WADA issue and the impact of a disappointing season on the field.”
Nice spin, however total expenses down around 600k... Which by sheer coincidence is about the same drop in the ASADA related costs (coincidence for sure). So not sure how unforeseen costs can account for a loss when total expenses are down..
Revenue dropping is the main reason, biggest two drops are marketing (I.e sponsorship) and merchandising.
What I find interesting is no where in the annual report does it make mention of the drop in marketing revenue... Completely ignored in the spin... Yet this on a % basis is one of the largest changing numbers....
Hence the nice spin, ignore the fact you lost sponsorship...
Member revenue also fell slightly (despite more members, so looks like less season ticket holders more smaller members) but that's ok they spent less on their members.
http://www.essendonfc.com.au/news/2015-11-20/2015-financial-result
“Our financial loss this year is the result of a number of unforeseen costs to the business,” Campbell said.
The loss includes a combination of abnormal costs associated with the ASADA/WADA issue and the impact of a disappointing season on the field.”
Nice spin, however total expenses down around 600k... Which by sheer coincidence is about the same drop in the ASADA related costs (coincidence for sure). So not sure how unforeseen costs can account for a loss when total expenses are down..
Revenue dropping is the main reason, biggest two drops are marketing (I.e sponsorship) and merchandising.
What I find interesting is no where in the annual report does it make mention of the drop in marketing revenue... Completely ignored in the spin... Yet this on a % basis is one of the largest changing numbers....
Hence the nice spin, ignore the fact you lost sponsorship...
Member revenue also fell slightly (despite more members, so looks like less season ticket holders more smaller members) but that's ok they spent less on their members.
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