The 2014 TV Ratings thread

[Prince Imperial]

lowest Saturday afternoon rating in Melbourne this year. Only the second time in two years that a Melb rating has dipped below 100k (last season r23 Adl v Melb)

Disappointing, though I note that Rich v Bris in round 20 last year when the Tigers were flying could only manage 105 in the same timeslot.

It's partly the Saturday arvo timeslot, but the 1.5 hour delay is increasingly an issue as use of social media and the internet continues to increase. People aren't going to tune into a game they know the score of, particularly when it's so one sided (and expected to be).

 

[Kwality]

I'd say Fox need the footy. It's their stupid and out-dated business model that is affecting their subscriptions numbers

Why stupid?
Outdated: how?

 

[Stewies Power]

Oh Channel 7. Despite the 2.30 local start meaning it won't cut into the news, the Derby will be on live 7mate instead of the main channel on Saturday.

 

[Modified Dog]

As I have stated earlier in this thread, I am thinking that the AFL and networks are looking at different data. If this isn't the case then the AFL is in serious trouble going off the current figures.

Clear points of contention
1. Sydney is playing well
2. Collingwood is exceeding expectation
3. Self proclaimed giant of the AFL Hawforn are thriving on the field
4. Freo
5. Port
6. Gold Coast playing exiting footy.

These are key clubs in different areas, this is clearly an indication that ratings science isn't effective for the AFL. The Voice for christ sake has regular audiences into the millions???

I don't understand your post. You seem to be out of touch with reality.

1. Sydney is playing well
They've been playing well for the past 20 years. Why would their 2014 form have any impact on the overall ratings slump?

2. Collingwood is exceeding expectation
They're exactly where most people had them in their ladder predictions - outside the Top 4 and fighting for 6th/7th/8th

3. Self proclaimed giant of the AFL Hawforn are thriving on the field
Facetious comment with troll overtones. If they're not as big as they think are, then why bother to include them on your list?

4. Freo
They're Perth's second team. The Eagles rate much higher and they're outside the Top 8

5. Port
They're Adelaide's second team. The Crows rate much higher and they're outside the Top 8

6. Gold Coast playing exiting footy.
They could kick 30 goals a week and have nude cheerleaders behind the goals. They are still Gold Coast. Nobody cares about them.

 

[Modified Dog]

I think it's pretty obvious why the TV ratings are down in 2014.

Here's the ladder after Rd 14 with the win differential from 2013 to 2014
I've bolded the teams whose W/L record has improved from the same time last year

Port Adelaide +3
Hawthorn -2
Sydney +0.5
Fremantle -0.5
Geelong -2
Collingwood 0
North Melb +3
Gold Coast +3
----------------
Essendon -3
West Coast 0
Adelaide 0
Carlton -2
W Bulldogs +1
GWS Giants +4
Melbourne +2
Richmond -6
Brisbane -1
St Kilda 0


Best supported Victorian teams:

• Hawthorn - going OK, but not as strong a contender as in 2013
• Geelong - going OK, but not as strong a contender as in 2013
• Collingwood - going OK, but they're in transition, not really a contender in 2014
  
• Essendon - Gone backwards. Struggling on and off the field in 2014
• Carlton - having a poor season, the writing was on the wall very early on
• Richmond - having a terrible season, back in the basement
• St Kilda - scheissenhausen

Best supported teams from outside Victoria:

• Adelaide - pretty ordinary season so far, they expected to do better
• West Coast - pretty ordinary season, trouble brewing, they expected to do better

Teams on the up:

• Port Adelaide - top of the ladder, flag contenders
• North Melbourne - certain finalists
• Gold Coast - certain finalists
• GWS Giants - they gotten off the bottom of the ladder
• Melbourne - Paul Roos messiah factor, competitive in most games

It's quite plain to see that the improvers are not the highest-rating teams. Quite the opposite.

Meanwhile the two strongest teams in the AFL and likely Grand Final combatants are Sydney and Fremantle.
They have decent hometown followings, but I think most rival fans don't get too excited about watching either of them play.

 

[mighty tiges]

Mediaweek @MediaweekAUS · 3h

Fri TV #AFL #AFLCatsDons
Seven 538k (Mel 409k Ade 129k)
7mate 116k (Syd 21k Bri 27k Per 69k)
Fri STV 271k #FoxFooty
-------------------------------
Total: 925k

 

[caMoGFC]

subbing

 

[fabulousphil]

Sat STV #AFL #AFLFreoEagles 210k #AFLHawksSuns 151k #AFLLionsNorth 142k #AFLSwansGiants 108k #AFLSaintsTigers 103k #FoxFooty #FoxSports

Sat TV #AFL night Seven 359k (Mel 251k Ade 107k) 7mate 147k (Syd 58k Bri 21k Per 68k)

Sat TV #AFL arvo Seven 226k (Mel 160k Ade 66k) 7mate 234k (Syd 24k Bri 28k Per 182k)


Perth had just as many people watching Brisbane V North (68k) on Saturday night as it did on Friday night ( Geelong V Essendon) (69K)

That makes little sense, more people watch tele on friday than saturday night, both Geelong and Essendon are popular clubs, and the game was very close.

I link them and take a interest in them, but i find myself increasingly sceptical about them.

 

[brisbane13]

Mediaweek @MediaweekAUS · 3h

Fri TV #AFL #AFLCatsDons
Seven 538k (Mel 409k Ade 129k)
7mate 116k (Syd 21k Bri 27k Per 69k)
Fri STV 271k #FoxFooty
-------------------------------
Total: 925k

plus regionals, when ever they are avaliable

 

[Rob]

Sat STV #AFL #AFLFreoEagles 210k #AFLHawksSuns 151k #AFLLionsNorth 142k #AFLSwansGiants 108k #AFLSaintsTigers 103k #FoxFooty #FoxSports

Sat TV #AFL night Seven 359k (Mel 251k Ade 107k) 7mate 147k (Syd 58k Bri 21k Per 68k)

Sat TV #AFL arvo Seven 226k (Mel 160k Ade 66k) 7mate 234k (Syd 24k Bri 28k Per 182k)


Perth had just as many people watching Brisbane V North (68k) on Saturday night as it did on Friday night ( Geelong V Essendon) (69K)

That makes little sense, more people watch tele on friday than saturday night, both Geelong and Essendon are popular clubs, and the game was very close.

I link them and take a interest in them, but i find myself increasingly sceptical about them.

It does make sense given people are at home at 5:30 on a Saturday, but not on a Friday.

7 continuing to troll the AFL by putting the derby on mate in Perth. I guess they didn't want to upset regular viewers of 'The Neighbors', 'Home in WA' and 'Million dollar minute'.

 

[fabulousphil]

It does make sense given people are at home at 5:30 on a Saturday, but not on a Friday.

7 continuing to troll the AFL by putting the derby on mate in Perth. I guess they didn't want to upset regular viewers of 'The Neighbors', 'Home in WA' and 'Million dollar minute'.

Did take that into account, as well as the lead from the derby, but still don't think it makes sense, the freeway is a hell of lot clealer friday arvo than any other day during the week.

Agree with your second point.

 

[caMoGFC]

I link them and take a interest in them, but i find myself increasingly sceptical about them.

I find the process of ratings for sports telecasts (especially for footballing codes) to definitely be flawed, even though i admit to finding them interesting.

It's like......if somebody with a ratings box's team (of whom must randomly be represented here mind you) is playing and they always watch but need to go out the night they play and miss it....then all of a sudden ~20,000 less people watched that particular match (or whatever the figure they attach to it)....?....Really?

I understand they try to represent a broad range of demographics but sport is more subject to passion and history than a random person with a ratings box's browsing tendencies....sport (and more specifically supporting a team) just doesn't seem like it can be calculated as accurately as a show trying to appeal to as broad a range as possible (the voice etc..) that gets aired at the same time every week and has consistent advertising nation wide (which even then the numbers are guesstimates..)....flawed system imo.

 

[Crankyhawk]

I don't understand your post. You seem to be out of touch with reality.

1. Sydney is playing well
They've been playing well for the past 20 years. Why would their 2014 form have any impact on the overall ratings slump?

2. Collingwood is exceeding expectation
They're exactly where most people had them in their ladder predictions - outside the Top 4 and fighting for 6th/7th/8th

3. Self proclaimed giant of the AFL Hawforn are thriving on the field
Facetious comment with troll overtones. If they're not as big as they think are, then why bother to include them on your list?

4. Freo
They're Perth's second team. The Eagles rate much higher and they're outside the Top 8

5. Port
They're Adelaide's second team. The Crows rate much higher and they're outside the Top 8

6. Gold Coast playing exiting footy.
They could kick 30 goals a week and have nude cheerleaders behind the goals. They are still Gold Coast. Nobody cares about them.

I interpreted his post as - these are the things that are going well at the moment and as they are in multiple different locations, it would logically follow that ratings should be strong. Except the figures appear to be soft. So the contention is then are the figures correct and then if they are correct how does the tv networks justify paying so much and is there a real danger that they wont pay so much next time.

Apologies to #1873 United if I have misinterpreted.

 

[The_Wookie]

Sun TV #AFL night #AFLPiesBlues Seven 447k (Mel 354k Ade 93k) 7mate 86k (Syd 17k Bri 14k Per 55k)
Sun TV #AFL arvo #AFLCrowsPower Seven Ade 216k

 

[Crankyhawk]

Sun TV #AFL night #AFLPiesBlues Seven 447k (Mel 354k Ade 93k) 7mate 86k (Syd 17k Bri 14k Per 55k)
Sun TV #AFL arvo #AFLCrowsPower Seven Ade 216k

So would the Sunday night rating be seen as validation of Sunday night or condemnation?

 

[The_Wookie]

So would the Sunday night rating be seen as validation of Sunday night or condemnation?

Theres been four sunday night matches (ie. 7.10pm starts), the only 2 matches to be broadcast to date on national tv have been Essendon v Carlton (784 rating/no regional data), and Collingwood v Carlton (533/no fox or regional data). North v Richmond was a fox broadcast, and West Coast v North was a Fox/Perth FTA broadcast.

Still outrates pretty much any afternoon broadcast, which is a point in its ratings favour I guess. This slot will be decided by attendances not broadcasts one suspects - given Mclachlans remarks on On the Couch. where he insinuated that how sundays were rostered next year depoended much on the crowd this weekend.

 

[Crankyhawk]

Theres been four sunday night matches (ie. 7.10pm starts), the only 2 matches to be broadcast to date on national tv have been Essendon v Carlton (784 rating/no regional data), and Collingwood v Carlton (533/no fox or regional data). North v Richmond was a fox broadcast, and West Coast v North was a Fox/Perth FTA broadcast.

Still outrates pretty much any afternoon broadcast, which is a point in its ratings favour I guess. This slot will be decided by attendances not broadcasts one suspects - given Mclachlans remarks on On the Couch. where he insinuated that how sundays were rostered next year depoended much on the crowd this weekend.

But how does that 500 to 700k national compare to what else is on Sunday nights? Doesn't voice outrate footy in the Melbourne ratings?

 

[The_Wookie]

But how does that 500 to 700k national compare to what else is on Sunday nights? Doesn't voice outrate footy in the Melbourne ratings?

Seriously? Football - either code - doesnt rate as high as Voice or Masterchef unless its Origin. L<Ast night for example - the prematch made it to 19 out of the top 20, but the game didnt.

1 THE VOICE KIDS Network 9 1,665,000 590,000 447,000 288,000 159,000 181,000
2 60 MINUTES Network 9 1,552,000 551,000 387,000 295,000 161,000 158,000
3 SEVEN NEWS - SUN Network 7 1,394,000 286,000 404,000 255,000 203,000 246,000
4 NINE NEWS SUNDAY Network 9 1,281,000 488,000 358,000 248,000 92,000 96,000
5 MASTERCHEF AUSTRALIA SUN Network TEN 952,000 297,000 336,000 137,000 73,000 109,000
6 GRAND DESIGNS-EV Network ABC1 940,000 247,000 294,000 163,000 122,000 114,000
7 HOUSE HUSBANDS Network 9 914,000 297,000 283,000 149,000 114,000 71,000
8 ABC NEWS-SU Network ABC1 801,000 203,000 297,000 110,000 89,000 102,000
9 THE CHECKOUT: SNACK SIZE-EV Network ABC1 796,000 211,000 283,000 126,000 97,000 79,000
10 ANH DOES ICELAND Network 7 729,000 282,000 87,000 177,000 52,000 131,000
11 SUNDAY NIGHT Network 7 651,000 264,000 0 224,000 0 162,000
12 ABC NEWS UPDATE-EV Network ABC1 649,000 156,000 204,000 114,000 90,000 85,000
13 SILENT WITNESS-EV Network ABC1 647,000 152,000 203,000 117,000 94,000 80,000
14 MODERN FAMILY EP 2 RPT Network TEN 623,000 184,000 177,000 116,000 58,000 87,000
15 A PLACE TO CALL HOME Network 7 579,000 238,000 0 180,000 0 161,000
16 MODERN FAMILY RPT Network TEN 536,000 159,000 171,000 89,000 36,000 80,000
17 TEN EYEWITNESS NEWS SUN Network TEN 514,000 178,000 134,000 91,000 23,000 88,000
18 ELEMENTARY Network TEN 486,000 139,000 173,000 81,000 36,000 57,000
19 SEVEN'S AFL: SUNDAY NIGHT FOOTBALL - PRE MATCH Network 7 472,000 0 321,000 0 151,000 0
20 THE MENTALIST Network 9 462,000 167,000 165,000 43,000 54,000 33,000

Now that said, even Friday isnt spectacular.
1 NINE NEWS Network 9 1,123,000 339,000 381,000 265,000 68,000 70,000
2 NINE NEWS 6:30 Network 9 1,059,000 322,000 379,000 227,000 59,000 72,000
3 SEVEN NEWS Network 7 1,047,000 222,000 299,000 204,000 167,000 155,000
4 SEVEN NEWS / TODAY TONIGHT Network 7 935,000 210,000 268,000 204,000 120,000 132,000
5 BETTER HOMES AND GARDENS Network 7 839,000 258,000 259,000 181,000 0 141,000
6 A CURRENT AFFAIR Network 9 811,000 264,000 254,000 179,000 54,000 59,000
7 ABC NEWS-EV Network ABC1 731,000 243,000 258,000 98,000 62,000 69,000
8 FRIDAY NIGHT NRL LIVE Network 9 630,000 416,000 0 213,000 0 0
9 OLD SCHOOL-EV Network ABC1 618,000 149,000 178,000 120,000 90,000 81,000
10 HOT SEAT Network 9 613,000 167,000 194,000 148,000 55,000 48,000
11 TEN EYEWITNESS NEWS Network TEN 608,000 181,000 161,000 97,000 79,000 90,000
12 THE LIVING ROOM Network TEN 559,000 173,000 129,000 101,000 89,000 67,000
13 SEVEN'S AFL: FRIDAY NIGHT FOOTBALL Network 7 538,000 0 409,000 0 129,000 0
14 MILLION DOLLAR MINUTE Network 7 500,000 130,000 140,000 97,000 60,000 72,000
15 7.30-EV Network ABC1 499,000 169,000 154,000 82,000 45,000 49,000
16 THE PROJECT 7PM Network TEN 474,000 138,000 135,000 91,000 50,000 60,000
17 FRIDAY NIGHT NRL LIVE -PRE MATCH Network 9 445,000 265,000 0 180,000 0 0
18 QI-6.30 Network ABC1 428,000 125,000 126,000 84,000 45,000 48,000
19 SEVEN'S AFL: FRIDAY NIGHT FOOTBALL - PRE MATCH Network 7 387,000 0 305,000 0 82,000 0
20 DAVID ATTENBOROUGH'S MICRO MONSTERS-EV Network ABC1 384,000 116,000 127,000 59,000 44,000 39,000

 

[The_Wookie]

1 LIVE: AFL ADELAIDE V PORT ADELAIDE FOX FOOTY 337,000
2 LIVE: AFL COLLINGWOOD V CARLTON FOX FOOTY 287,000
3 LIVE: AFL BULLDOGS V MELBOURNE FOX FOOTY 188,000

Thats bloody good for the Showdown

 

[Stewies Power]

Amazing ratings for the Showdown! Are these the highest ratings you've seen for a Showdown since you've been collecting ratings data, Wookie?

 

[The_Wookie]

Just on ratings, the AFL must get better figures than what are publicly available - the league reporting 1.019 million average viewers. We know metro + fox came to 820 last night, tas could get another 50 odd, think tvs figures cut out at 760, allocating less than 115k to Vic Regionals.

 

[finders]

Just on ratings, the AFL must get better figures than what are publicly available - the league reporting 1.019 million average viewers. We know metro + fox came to 820 last night, tas could get another 50 odd, think tvs figures cut out at 760, allocating less than 115k to Vic Regionals.

After all these "ratings" are only an estimate as they cannot take into account how many people are actually watching each TV set at a given time and where they are watching - at home with friends or outside on mobile devices in Pubs, Hotels/Motels and Clubs.

I have always thought that the AFL figures are under quoted so the AFL themselves are most likely on the money with their figures..

 

[The_Wookie]

Amazing ratings for the Showdown! Are these the highest ratings you've seen for a Showdown since you've been collecting ratings data, Wookie?

Highest fox rating for the showdown since ive been collecting data (about 90k higher than the previous record). Highest Adelaide rating since 2009.

 

[Stewies Power]

Highest fox rating for the showdown since ive been collecting data (about 90k higher than the previous record). Highest Adelaide rating since 2009.

Cheers mate. Highest FTA ratings in the new era of simulcasted Fox Footy broadcasts, great result!

 

[Dirty Bird]

Those sort of ratings could be enough to push the showdown to a Friday Night next year.
Would love that.