Resource The 2017-2022 Six year, 2.508 billion Rights Discussion - Summary in OP

[The_Wookie]

Based on the last 2 TV deals, expect a detailed document in September 2016 saying how the AFL has budgeted spending the 2017-22 TV monies plus other income it expects to earn in that 6 years, and how to spend it and what part of the pie they are giving to the players and the clubs and that will determine how much the non player payments component of the cap goes up by. I'd expect a 10% annual increase for 2 or 3 years and then 3-5% for the rest of the period.

Theres a lot that goes into these things, a new CBA with the players in particular. The league will also look to finalise radio rights before its 6 year plan is announced.

 

[Kwality]

Noted article in the Weakened Aus suggesting streaming could negatively effect the money coming in to Major League Baseball in the US:
http://www.theaustralian.com.au/bus...m/news-story/68729d38b1890e9673057983ba50a332

Seems more people are downgrading their cable service, even 'cutting the cord' & relying on online streaming - Disney have lost 7 million subscribers over 2 years. Concludes sports may no longer be able to rely on cable to pay a premium for content.

.... Given the pace of change 2022 may be the last year of TV coverage as we now know it.

 

[RUNVS]

Noted article in the Weakened Aus suggesting streaming could negatively effect the money coming in to Major League Baseball in the US:
http://www.theaustralian.com.au/bus...m/news-story/68729d38b1890e9673057983ba50a332

Seems more people are downgrading their cable service, even 'cutting the cord' & relying on online streaming - Disney have lost 7 million subscribers over 2 years. Concludes sports may no longer be able to rely on cable to pay a premium for content.

.... Given the pace of change 2022 may be the last year of TV coverage as we now know it.

Well I don't think it will be the last year. What will kill Pay TV is when the NBN fibre to the home is available to everyone. Turnbull definitely slowed that process down a lot but eventually it will happen. Once it does and everyone has internet TV then Pay TV will be done.

 

[RussellEbertHandball]

In 2011 Andy D in a long interview with The Conversation website he said the AFL would look at everything including delivering the game via the NBN.

2 things will determine that uptake.
1. The roll out schedule to a vast majority of the capital cities and major regional centres.
2. The cost of upgrade for a viewer from Fibre To The Node to an viewers premises, especially if the download speeds between the node and a viewers home along the old copper line causes quality issues.

 

[Kwality]

Well I don't think it will be the last year. What will kill Pay TV is when the NBN fibre to the home is available to everyone. Turnbull definitely slowed that process down a lot but eventually it will happen. Once it does and everyone has internet TV then Pay TV will be done.

Agree the NBN should/will turbocharge the demise of Pay TV, either way, who is going to pay the $millions that Fox are pumping in to sport generally & AFL footy specifically?
As the WSJ article suggests, this is the problem MLB is facing.

 

[The_Wookie]

Well I don't think it will be the last year. What will kill Pay TV is when the NBN fibre to the home is available to everyone. Turnbull definitely slowed that process down a lot but eventually it will happen. Once it does and everyone has internet TV then Pay TV will be done.

Theres literally no reason Foxsports couldnt sell itself as a premium sports streamer. Watch Foxtel Play kick off - AFL will be broadcast for the first time live through it in 2017. Nine took streaming rights with its NRL deal too.

Its worth noting that Neftlix and Amazon have shown no incliniation whatsoever to get into live sport.

 

[jatz14]

Theres literally no reason Foxsports couldnt sell itself as a premium sports streamer. Watch Foxtel Play kick off - AFL will be broadcast for the first time live through it in 2017. Nine took streaming rights with its NRL deal too.

Its worth noting that Neftlix and Amazon have shown no incliniation whatsoever to get into live sport.

Netflix has a model of a wide variety of on demand content at a price that makes it hard to find a reason not to get Netflix. Life sport does not fit that model in any way.

What has not been considered is that the Netflix model itself may be under threat. Content providers have sold rights to Netflix for the steady income streams it gives them, and may now be reconsidering whether that is in their long term interests.

The thing about an uncertain future is its uncertainty.

Sent from my XT1068 using Tapatalk

 

[The_Wookie]

Netflix has a model of a wide variety of on demand content at a price that makes it hard to find a reason not to get Netflix. Life sport does not fit that model in any way.

What has not been considered is that the Netflix model itself may be under threat. Content providers have sold rights to Netflix for the steady income streams it gives them, and may now be reconsidering whether that is in their long term interests.

The thing about an uncertain future is its uncertainty.

Sent from my XT1068 using Tapatalk

It was always against their interests. I never understood why the big US TV networks didnt just have their own streaming services - CBS do now (CBSNow), HBO (HBO Now) do too. Disney could make a killing of its movie library - which only now includes Marvel, Lucasfilm (StarWars) and Pixar, US ABC TV network, and ESPN - not to mention its own offerings.

Sport will always try to flog its wares off to somebody else to lesson the risks involved to core revenues.

 

[Our Game]

Very bad Ratings for the soccer just goes to show why the AFL and NRL get the big bucks for their massive ratings.
Not looking good for the A League to get much more than the current deal.I cant see any of the FTA channels showing it on their main channel with these woeful numbers.

Women's Big Bash League hits football's A-League out of park in television ratings
Date
December 21, 2015 - 7:05PM

• • 
    Impressive television ratings for the inaugural Women's Big Bash League have been hailed as a landmark moment for women's sport in Australia, with the first two games attracting three times the audience of free-to-air A-League football matches this season.
    
    The telecast of eight weekend WBBL games this summer is essentially a joint venture between Cricket Australia and Network Ten, an arrangement that falls outside the $100 million deal struck between the two parties two years ago for rights to the men's Big Bash League until 2018.
    10 out of Ten: Network Ten is rapt with its WBBL ratings, spearheaded by the likes of Melbourne Stars superbat Meg Lanning.
    
    In contrast the free-to-air ratings of summer competitor the A-League have been hurt badly by the shift from SBS's main channel to SBS2. The football code is averaging only 78,000 for their Friday night games on the public broadcaster and 62,000 per game on Fox Sports, with the demotion to SBS2 costing them about 110,000 viewers a week.
    

 

[Gigantor]

Very bad Ratings for the soccer just goes to show why the AFL and NRL get the big bucks for their massive ratings.
Not looking good for the A League to get much more than the current deal.I cant see any of the FTA channels showing it on their main channel with these woeful numbers.

Women's Big Bash League hits football's A-League out of park in television ratings
Date
December 21, 2015 - 7:05PM

• • 
    Impressive television ratings for the inaugural Women's Big Bash League have been hailed as a landmark moment for women's sport in Australia, with the first two games attracting three times the audience of free-to-air A-League football matches this season.
    
    The telecast of eight weekend WBBL games this summer is essentially a joint venture between Cricket Australia and Network Ten, an arrangement that falls outside the $100 million deal struck between the two parties two years ago for rights to the men's Big Bash League until 2018.
    10 out of Ten: Network Ten is rapt with its WBBL ratings, spearheaded by the likes of Melbourne Stars superbat Meg Lanning.
    
    In contrast the free-to-air ratings of summer competitor the A-League have been hurt badly by the shift from SBS's main channel to SBS2. The football code is averaging only 78,000 for their Friday night games on the public broadcaster and 62,000 per game on Fox Sports, with the demotion to SBS2 costing them about 110,000 viewers a week.

Their only hope is an ARU type of deal where Fox allows Ten to show a replay of the game in the middle of the night or early the following morning.

 

[nobbyiscool]

Again - why the need to try and compare dick size with the A-League? As I said a page or 2 ago, these are completely different sports with completely different end goals.

And it's not a fair comparison anyway. As that article very clearly states, the A-League is being screwed by it's FTA tv deal. Is it a mess of it's own making? Partly - but it's due to SBS' incredible petulance more than anything the FFA has done, and it's due to the fact that SBS' contribution to the tv deal was paid for by the Federal Government, which meant SBS was never committed to it.

Compare the promotion between A-League on SBS and BBL on Channel 10 and try and tell me that this is a comparison worth making.

 

[The_Wookie]

Again - why the need to try and compare dick size with the A-League? As I said a page or 2 ago, these are completely different sports with completely different end goals.

Its a free country. And this is the Industry board, its part of what we do here.

The other thing to remember with SBS - no one else was interested in broadcasting the Aleague. Everyone wants the socceroos, no one wants the local stuff.

 

[RussellEbertHandball]

Looks like 10 will get to cover those Saturday arvo games 7 doesn't want to do.

http://www.abc.net.au/news/2016-02-23/cabinet-gives-green-light-to-media-laws-shake-up/7194136
The Federal Government is drafting legislation which could see News Corp buy Channel 10 and Nine merge with Fairfax.

It comes after Cabinet approved a plan to abolish the so-called "two out of three rule", allowing media companies to own radio and TV stations as well as newspapers in a single media market. Cabinet also agreed on Monday night to dump the "reach rule", which prohibits any one media company from broadcasting to more than 75 per cent of the country.

Communications Minister Mitch Fifield said he wanted to introduce legislation as soon as possible. "I'm aiming to not let the grass grow on media reform," he said on Tuesday night. Changes designed to bolster regional content have been welcomed by the Nationals. It is understood legislation is likely to go to the Government party room on March 15.

"There is the opportunity to bring Australia's media laws into the 21st century to make sure that they reflect not the analogue world, but to capture and cater for the world that we live in today," Mr Fifield said......
http://www.abc.net.au/news/2016-02-23/cabinet-gives-green-light-to-media-laws-shake-up/7194136

 

[telsor]

Looks like 10 will get to cover those Saturday arvo games 7 doesn't want to do.

http://www.abc.net.au/news/2016-02-23/cabinet-gives-green-light-to-media-laws-shake-up/7194136
The Federal Government is drafting legislation which could see News Corp buy Channel 10 and Nine merge with Fairfax.

It comes after Cabinet approved a plan to abolish the so-called "two out of three rule", allowing media companies to own radio and TV stations as well as newspapers in a single media market. Cabinet also agreed on Monday night to dump the "reach rule", which prohibits any one media company from broadcasting to more than 75 per cent of the country.

Communications Minister Mitch Fifield said he wanted to introduce legislation as soon as possible. "I'm aiming to not let the grass grow on media reform," he said on Tuesday night. Changes designed to bolster regional content have been welcomed by the Nationals. It is understood legislation is likely to go to the Government party room on March 15.

"There is the opportunity to bring Australia's media laws into the 21st century to make sure that they reflect not the analogue world, but to capture and cater for the world that we live in today," Mr Fifield said......
http://www.abc.net.au/news/2016-02-23/cabinet-gives-green-light-to-media-laws-shake-up/7194136

Of joy, more media concentration....regardless of footy, YUCK.

 

[The_Wookie]

its not unexpected though, it was foreshadowed before the deal was signed.

 

[Kwality]

its not unexpected though, it was foreshadowed before the deal was signed.

Does the fact 7 are covering games they don't want to, expose the myth that its the number of games that's drives increased media dollars?

The quality of the game is important.

 

[Demonoid]

Of joy, more media concentration....regardless of footy, YUCK.

This is actually good news. 4 and half games now on FTA assuming this goes through and Fox gives the 3.20pm Saturday game to 10. The half of course relates to the Thursday night games on 7 but they wont be on every week.

 

[Demonic Ascent]

This is actually good news. 4 and half games now on FTA assuming this goes through and Fox gives the 3.20pm Saturday game to 10. The half of course relates to the Thursday night games on 7 but they wont be on every week.

Good news for footy, bad news for everything else.

 

[The_Wookie]

Does the fact 7 are covering games they don't want to, expose the myth that its the number of games that's drives increased media dollars?

The quality of the game is important.

Its been thought for sometime that the league takes a hit by requiring local broadcast games into areas that have little viewer interest in the games, the costs involved in broadcasting games out of Brisbane/Gold Coast/GWS and sometimes even Sydney to just the local market would barely turn a profit in advertising revenues - even on 7mate. Theres almost no difference between a national broadcast game out of Melbourne, and home team broadcasts for GWS/Gold Coast and Brisbane in the local markets at present. The Swans do rate a bit higher when they are on the move and playing a good team.

 

[RussellEbertHandball]

Does the fact 7 are covering games they don't want to, expose the myth that its the number of games that's drives increased media dollars?

The quality of the game is important.

7 are covering Friday nights, Saturday nights and Sunday 3.20 AEST game + 11 games covering the 5 or 6 Thursday night games, Easter Monday, ANZAC day, Queens birthday and what ever else they chose to make up the 11.

Given the GC came in 2011 and GWS came in 2012 it would be reasonable to say they probably only contributed 1% each to the value of the 2012-16 TV deal and probably 2% each re the 2017-22 TV deal, with maybe GWS a bit more than 2% and the GC less than 2% given the value of TV advertising packages in the Sydney compared to the Gold Coast. The statistical average club contributes 5.55% to the TV deal value.

 

[telsor]

Does the fact 7 are covering games they don't want to, expose the myth that its the number of games that's drives increased media dollars?

The quality of the game is important.

Not sure it's 'quality' so much as time slots and popularity of teams, but yes, it's highly unlikely that the 9th game on any weekend 'earns' anywhere near as much as the first.

 

[Kwality]

Manoeuvring around FTA sports coverage kicking in:
News Corp Australia boss Michael Miller says Australia’s anti-siphoning regulations represent “world’s worst practice” and ring-fence premium sport for free-to-air television networks in an anti-competitive manner.

Speaking before a Senate committee hearing into the Turnbull government’s plans to scrap outdated media regulation, Mr Miller pointed out that New Zealand did not have any anti-siphoning regulations and in the United Kingdom there were only 10 sporting events protected for free-to-air networks, compared to 1900 in Australia.

News Corp, publisher of The Australian, is a joint venture partner in subscription television group Foxtel — alongside Telstra — which is the main target of anti-siphoning legislation.

Then there is future of the reach rule, which prevents mergers between regional and metropolitan free-to-air networks, and the two-out-of-three cross media law.

http://www.theaustralian.com.au/bus...s/news-story/e70bbacf6bbdcb3a22ba2913b69bf29e

Lots of change ....
Nine Entertainment Co. has ditched affiliate partner WIN Corp, and signed a new five-year agreement with Southern Cross Austereo.
The New South Wales Supreme Court has dismissed WIN Corporation’s live-streaming case against the Nine Network.

 

[The_Wookie]

http://www.cnbc.com/2016/05/24/more-viewers-may-ditch-paid-tv-as-sports-head-online.html

Recent decisions by the likes of Twitter and YouTube to stream popular sports online may push even more consumers to "cut the cord" of their television service and instead watch online, experts claim.

In April, Twitter signed a deal with the National Football League (NFL) to stream Thursday night American football live through its social media platform.

Earlier this month, in the U.K., YouTube agreed to stream the final soccer game of the Europa League and will broadcast the upcoming UEFA Champions League final.

 

[Kwality]

http://news.cmlviz.com/2016/04/10/seven-facts-about-twitter-nfl-deal-that-were-ignored.html

Twitter was selected by the NFL to carry the live national broadcasts and submitted lower bids that the other large firms in the fray. This data was given to us straight from the NFL.

 

[Our Game]

Agree the NBN should/will turbocharge the demise of Pay TV, either way, who is going to pay the $millions that Fox are pumping in to sport generally & AFL footy specifically?
As the WSJ article suggests, this is the problem MLB is facing.

The AFL will be able to sell games direct to the fans for a fee and get advertizing dollars as well so I dont think the AFL will miss out on much in income.They didnt spend all that money on their media unit for nothing.