Podcast The Official Bigfooty Podcast 3x11 - Malthouse, Carlton, Will Minsoon, Goodes, Origin, Year of Fan

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Jul 2, 2010
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On this weeks episode of the Bigfooty Podcast we talk all about Will Minsons 4 week suspension for touching an umpire, booing Adam Goodes, bringing back State of Origin, and the AFLs Year of the Fan. Messenger does his match report from the weekend using haiku. Plus we preview all the games from the weekend. With Messenger, Seppo, Mike__ and The_Wookie.

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Because we didnt want the entire podcast taken up with Carlton stuff, we separated it out into its own section. Messenger, Seppo and The_Wookie talk about all things Carlton including possible coach replacements, the board, the players, trade and draftings.

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You guys don't know half of the excitement from Freo fans atm, I work at Adelaide airport and normally when opposition fans come in it's the day before or if it's a later match, earlier in the day but Fremantle fans have been streaming in all week (that's by Thursday and the match is Sat evening :eek:).
They've said that they've decided to turn the game into a 5 day holiday.
 
Umpire hugging dossiers, poetry, missing (and hidden!) agendas, roasting King and burning money. Grass-roots media :thumbsu: :thumbsu: :thumbsu:.

16% decrease in TV viewing seems massive. Mobile streaming was mentioned. Do these stats include Foxtel ratings? I would also be interested in seeing a breakdown of state and territory ratings over time - and whether the number of games played on FTA has changed. Being from the (Far) North Queensland Republic we get very little on FTA so a little out of the loop.

I've seen community sports take a hit when league expansion was disproportionate to the talent pool. I thought the points on the expansion team was interesting. A pre-expansion baseline of TV viewing numbers would be a useful comparison when looking at the trends over time.
 

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Umpire hugging dossiers, poetry, missing (and hidden!) agendas, roasting King and burning money. Grass-roots media :thumbsu: :thumbsu: :thumbsu:.

16% decrease in TV viewing seems massive. Mobile streaming was mentioned. Do these stats include Foxtel ratings? I would also be interested in seeing a breakdown of state and territory ratings over time - and whether the number of games played on FTA has changed. Being from the (Far) North Queensland Republic we get very little on FTA so a little out of the loop.

I've seen community sports take a hit when league expansion was disproportionate to the talent pool. I thought the points on the expansion team was interesting. A pre-expansion baseline of TV viewing numbers would be a useful comparison when looking at the trends over time.

the 16% is based on FTA and Fox average ratings this year to date. Theres a big thread about that covers ratings in the Industry board.

This might help, As a guide AFL Ratings in 2008 were reported in the AFLs 2008 Annual Report as

The average TV audience per round during the Toyota AFL Premiership Season was 4.668 million people, compared to 4.887 million in 2007. The national Fox Sports audience per game was 168,808, compared to the 2007 average of 163,460. Hawthorn and Geelong’s clash in the Toyota AFL Grand Final was watched by an average national audience on the Seven Network of 3.247 million people and was the second most watched TV program of any kind in Australia in 2008, behind only the opening ceremony of the Beijing Olympics.

In 2009, two years before Gold Coast came in to the AFL

The 2009 Toyota AFL Grand Final was the highest-rating sports program for the year and second highest-rating program for the year after the final of MasterChef. The 2009 Grand Final was watched by an average national audience of 3.8 million people on Network Ten, an 18.5 per cent increase on the 2008 Toyota AFL Grand Final. Other highlights of the 2009 season included an average audience per round for the premiership season of 4.5 million viewers on Network Ten, the Seven Network and Fox Sports. TV ratings for the 2009 Toyota AFL Finals Series increasing 13.8 per cent on 2008.

In 2010, the year before Gold Coast came in

Broadcasts take our game to an average audience of 4.16 million people per week of the premiership season while also showcasing each of the AFL clubs. The Toyota AFL Grand Final continued to be the most watched annual sporting event in Australia, with an average national audience on the Seven Network of 3,639,971 for the drawn Toyota AFL Grand Final between Collingwood and St Kilda. The Toyota AFL Grand Final Replay attracted an average national audience on the Seven Network of 3,522,652, making it the second most-watched sporting event in Australia in 2010.

2011 - the First year of the New Expansion

The Toyota AFL Grand Final continued to be the most-watched annual sporting event held in Australia, with a national average audience on Network Ten of 3,571,262 in 2011. The 2011 Toyota AFL Premiership Season continued to attract strong audiences across both free-to-air and subscription television attracting an average 4.05 million viewers per round nationally.

Free-to-air regional markets drew strong viewership with an overall increase of 1.4 per cent, while free-to-air mainland capital cities dropped by 4.4 per cent. Strong audiences on Fox Sports saw an increase of 18.1 per cent across all matches in 2011, providing for a national average audience per game of 184,077 compared to 155,836 in 2010.

For industry comparative purposes, viewership across all programming on free-to-air networks fell 10.9 per cent in 2011 as a result of continued fragmentation in the market, including but not limited to an increase in the number of free-to-air multi channels.

In 2012, the year GWS entered

Television audiences – an average gross national weekly audience of 4.781 millionpeople watched the premiership season on the Seven Network and Fox Sports, maintaining the AFL’s position as the most watched sports competition in Australia. Total AFL television audiences increased 12 per cent on 2011 with cumulative audiences up in every market compared to 2012. The Toyota AFL Grand Final continued to be the most watched annual sporting event held in Australia with an average national audience of 4.08 million and a peak audience of 5.08 million meaning that 82 per cent of all televisions in use at that time were tuned into the Grand Final.

2013

The average gross national audience per round of the Premiership Season (across free-to-air and subscription television) was 4.729 million. The cumulative gross national audience during the home and away season was nearly 109 million. Seven Network audiences were slightly down year-on-year (0.7 per cent), a smaller decline than the decline for Australian free-to-air television ratings generally, while viewership on subscription television increased by 6.3 per cent year on year. The Toyota AFL Grand Final was the third highest rating program of the year on Australian metropolitan free-to-air television, with a total national average audience of 3,633,764 in metropolitan and regional Australia for the Seven Network’s telecast while remaining the most watched sporting event on Australian television in 2013.

2014

The premiership season continued to be the most watched national sports competition in 2014, with a total average aggregate audience of 4,727,623 people each week throughout the season. Downloads of the AFL live app, club apps and Fantasy app totalled 3.8 million compared with 2.9 million in 2013. The cumulative gross national audience during the home and away season was nearly 109 million (108,735,321) – an almost identical result to that in 2013. The Toyota AFL Finals Series saw a total cumulative audience of 16.578 million across the four weeks, including the Toyota AFL Grand Final.

Seven Network metropolitan audiences were down slightly year-on-year (2.6 per cent), a smaller decline than the decline for Australian television ratings generally. Free-to-air regional audiences recorded a marginal increase of 0.5 per cent, while viewership on subscription television increased by 2.1 per cent
year-on-year.

The Toyota AFL Grand Final was the most watched program of the year on Australian metropolitan free-to-air television with an audience of more than 2.828 million people in the five mainland metropolitan markets. The national average audience in metropolitan and regional Australia for the Seven Network’s telecast was 3,733,409.
 
You guys don't know half of the excitement from Freo fans atm, I work at Adelaide airport and normally when opposition fans come in it's the day before or if it's a later match, earlier in the day but Fremantle fans have been streaming in all week (that's by Thursday and the match is Sat evening :eek:).
They've said that they've decided to turn the game into a 5 day holiday.

Good luck to them. But they don't want to end up like the Saints and their ten in a row start under Grant Thomas. Got so completely ahead of themselves! How did that season end up for them?
 
Thanks for the numbers and pointing me to the industry thread The_Wookie .

Viewing looks relatively stable, when plotting them out on a graph, with an average of roughly 4.5 mil between 2007 and 2015. Depends whether the AFL is concerned with the variation. If the current downward trend continues into 2016 then that might be indicative of change outside of normal variation. Anyway difficult to say without a longer time frame.
 

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