That's funny. I never hear that expression used about Geelong Football Club these days. It was used frequently in my past youth. The way Geelong often played back then I did not think that it was an entirely unfair criticism.
I always did. It was bullshit. Lou Richards might have thought he was being funny (if he invented the term, he certainly used it), but considering just since I've been watching we've had Gary Ablett, Garry Hocking, Ray Card, Tim McGrath, Steve Hocking for starters (before you get to the modern era) it's wildly inaccurate. Not to mention bookends at either ends of their careers were John Newman (lost a kidney on the field but returned to play 300 games in a very tough era), and Tom Lonergan now, it's so far beyond accurate to defy belief.
Additionally, have Geelong ever had players as outright SOFT as Nathan and Ryan Lonie? Or Ken Judge, or Michael Long? Doubtful.
I use a pretty simple technique which I don't waver from - anyone who uses that term I don't interact with. It displays a level of stupidity, arrogance and intentional ignorance worthy of nothing but contempt.