So what?
Hawthorn has 60k+ members but not even in top 10 of clubs of Facebook likes it ranks 15th in Australia & ranks 9th in Twitter followers.
The Deloitte football financial league takes these matters in consideration.
Even Richmond has an odd following similar to Hawthorn.
Makes you wonder about the real membership numbers. Carlton is ranked third for both in Australia. Just Saying.
Facebook likes and twitter followers are great, but they don't bring revenue to the club.
Plus, these things can be heavily manipulated on social media.
Twitter followers and instagram followers can be purchased.
Not a true indication of support IMO.