ive made some comments here and there regarding the branding and jumpers,
i am an art director and work with branding for a living and im avid fan of the wings but understand the realities of how the system works.
i want to break it down a little in the faded hope it reaches the club.
these are a timeline of our logos.
the first few were standardised designs for most clubs in that era with the shield, layout and fonts.
when the clubs started to split from that standardised design they updated the font and we didnt, but it became synonymous with our club because we had it on our jumpers.
although i love the nostalgic side of it, in the design world that font just screams 80s.
its not very corporate friendly and its not aggressively sporty either.
the current logo is a design shambles.
the main focus of the logo is the eagle head, yet it only occupies 15% of the total logo size!
in this day and age when everything is basically thumbnail size on a mobile phone, or used on tv scores and stats.
the fonts are also horrible. the word eagles is illegible and it looks like an accounting firm.
i believe we can find a happy medium and scrap the huge wing and focus purely on the eagle head.
the blue border around the outside too causes nightmares when applied to the jumper.
our current wings jumper logo looks slapped on because of the solid border.
part of what made the old jumper so good was the simplicity of the all yellow logo.
i also dont like the large chunk missing out of the side of the eagle head.
i feel alot of these jumper changes recently have really been a slave to the logo and its providing problems for any designer.
a previous poster posted this design and that would be the absolute dream scenario, with a navy version for home.
then royal blue for away games and the yellow one for any clash games.
maybe with a slight update to the eagle head shape, maybe a little more aerodynamic.
if you look at the proposed design for the 'return the wings' campaign, the logo fits very well on the yellow peril because its only 3 colours.
having to introduce the 4th colour navy for the border on the royal blue is very contrasting. adding white would do the very same thing.
remove the navy border from that logo though and you lose alot of the shape,
the same problem will arise on a navy version also, so there is a flaw with the eagle head.
if the club can simplify the eagle head again somehow then it will work in harmony with the jumper,
scrap the big wing in the logo, tidy the fonts up and we'll have a logo and jumper that we wont have to hopefully change ever again!
After seeing Lmach's design, every other eagle head just looks crap in comparison.
