Its interesting, i constantly see Brown labeled as soft.
I tend to disagree, watching him this year on several occasions I saw him flying into a pack trying to take a mark. So I don't see him as soft I more see him as maybe not having the physical capabilities to impact that type of contest... he is still slight, he can fly into packs but against bigger guys he generally won't win
Very simple. Say it enough times, people will believe it. Especially if it confirms an existing prejudice. To do otherwise would involve possibly changing your opinion (can sometimes happen), or admitting you are wrong (will never happen). So it's easier to keep the brain switched off and repeat the mantra.
And if as in this case the player is about to be delisted, it's even better. You must be right because the player has gone. Best possible outcome.