The AFL Integrity Unit has launched an investigation following a lewd photo scandal involving Carlton Football Club president Luke Sayers. The explicit image, depicting male genitalia, was posted from Sayers’ X (formerly Twitter) account and tagged a senior female executive from Bupa, a major sponsor of the club. The post was quickly deleted, but not before raising significant questions and concerns.
Sayers, who was on holiday in Italy with his family at the time, claimed his account had been hacked. He immediately deactivated his social media account and expressed outrage over the incident, pledging to identify those responsible. However, cybersecurity experts have noted inconsistencies in the claim, questioning why the alleged hackers did not lock Sayers out of his account—a common tactic in such breaches.
The female executive, tagged in the explicit post, is reportedly distressed, further intensifying the gravity of the situation. Critics have urged Sayers to return to Australia and address the matter publicly, emphasizing the need for transparency as the leader of one of the AFL’s most prominent clubs.
The AFL Integrity Unit is now involved, adding a layer of scrutiny to the investigation. No official statements have been issued by either Carlton Football Club or the AFL, but the situation has already sparked widespread debate. This incident comes amid previous controversies involving Sayers, including scrutiny during his tenure as CEO of PwC Australia.
The scandal has raised questions about the security of public figures’ social media accounts and the reputational risks associated with online misconduct. It has also amplified calls for accountability within the AFL community, as fans and stakeholders demand a thorough resolution.
As the investigation unfolds, Sayers has vowed to cooperate fully with the AFL Integrity Unit to uncover the truth behind the incident. For now, the scandal remains a significant blemish on Carlton Football Club and its leadership.