AFL Introduces ‘Buddy Franklin Rule’ to Curb Long-Term Player Contracts – What It Means for Clubs and Players

AFL’s ‘Buddy Franklin Rule’ Shakes Up Player Contracts – What It Means for the Game

The Australian Football League (AFL) has recently introduced a new regulation, informally known as the ‘Buddy Franklin Rule’, aimed at preventing clubs from offering excessively long-term contracts to players. This decision is set to reshape contract negotiations and has already sparked widespread debate among clubs, players, and agents.

Why the Rule Was Introduced

The rule gets its name from AFL superstar Lance ‘Buddy’ Franklin, who signed an extraordinary nine-year deal with the Sydney Swans in 2013. At the time, such a long contract was unprecedented, raising concerns about its financial implications and competitive fairness. Now, with some clubs looking to secure players on deals extending beyond 2030, the AFL has stepped in to limit the trend.

One of the league’s biggest concerns is the financial risk posed by long-term contracts. If a player underperforms or suffers career-ending injuries, clubs remain tied to massive financial commitments, potentially harming their long-term salary cap management. By restricting contract lengths, the AFL hopes to protect clubs from financial strain and prevent unfair advantages in player retention.

Impact on Clubs and Players

For clubs, this new rule means they must rethink their contract strategies. In recent years, long contracts have been used as a way to lure star players while spreading their salary over a longer period. However, with restrictions now in place, clubs will need to focus on short- to mid-term deals and rely more on performance-based incentives to secure players.

On the player side, the change could impact job security and earning potential. Many players seek long-term contracts to ensure financial stability, particularly as AFL careers can be short due to the physical nature of the sport. With shorter contracts, players may face increased pressure to perform at a high level to secure contract renewals.

Competitive Balance and Salary Cap Considerations

Another reason for implementing the rule is competitive balance. Historically, wealthier and more successful clubs have been able to offer long-term deals to lock in star players, reducing player movement between teams. By limiting contract lengths, the AFL aims to increase player mobility, allowing more clubs a chance to sign elite talent and creating a more level playing field.

Additionally, the rule could help clubs manage their salary caps more effectively. Instead of being burdened with long-term financial commitments, clubs will have more flexibility to adjust their rosters based on performance and team needs.

What Happens Next?

Although the exact enforcement details of the ‘Buddy Franklin Rule’ are yet to be fully disclosed, AFL officials have stated that it will be monitored and adjusted if necessary. The new regulation is expected to shape future contract negotiations, and clubs will need to find new ways to secure player loyalty without relying on ultra-long deals.

While some stakeholders argue the rule restricts player freedom, others believe it is a necessary step to maintain financial stability and fairness in the league. Either way, the AFL landscape is changing, and both players and clubs must adapt to the new rules.

This game-changing rule could redefine how AFL teams structure their squads, making upcoming seasons even more strategically competitive than ever before.