North Melbourne has officially launched the 2025 Good Friday SuperClash, unveiling a new partnership with global toy and family entertainment giant, Mattel, as the presenting sponsor of the match.
With an iconic portfolio that includes Barbie, Hot Wheels, and UNO, Mattel aims to bring the transformative power of play to the event, further enhancing the fan experience while supporting a crucial cause.
The Good Friday SuperClash has become one of the AFL’s marquee matches for children and families, with North Melbourne and Carlton set to face off once again in 2025. The 2024 edition of the match saw a sold-out crowd at Marvel Stadium and raised an impressive $312,088 for the Royal Children’s Hospital. Since its inception in 2017, the event has contributed more than $2 million to the Good Friday Appeal.
North Melbourne CEO Jen Watt expressed excitement over the new partnership and the continued growth of the SuperClash.
“We are thrilled to welcome Mattel on board as we officially launch the 2025 Good Friday SuperClash,” Watt said. “The SuperClash is all about families, fun, and giving back, making Mattel the perfect partner to help us create an even more memorable experience for fans while raising crucial funds for the Royal Children’s Hospital.”
Mattel’s Senior Director of Marketing APAC, Tim Nolan, emphasized the synergy between play and football, highlighting the company’s commitment to supporting the cause.
“For 80 years, Mattel has brought joy to generations through the power of play. We are incredibly proud to partner with North Melbourne for the 2025 Good Friday SuperClash to raise vital funds and awareness for the Royal Children’s Hospital,” Nolan said.
The 2025 Good Friday SuperClash is expected to be another sellout event, with $5 from each ticket and $10 from every SuperClash membership contributing directly to the Good Friday Appeal.
