The AFL has announced two new charity partnerships, welcoming headspace and Disaster Relief Australia (DRA) as official charity partners for the next three years. They will join the AFL’s corporate social responsibility (CSR) program alongside existing partner FightMND, further strengthening the league’s commitment to community wellbeing.
Unveiled at Marvel Stadium, the new partnerships aim to support the mental health of young Australians and improve disaster preparedness and recovery across the country. These collaborations reinforce the AFL’s dedication to making a meaningful difference at all levels of the game — from grassroots football clubs to the elite competition.
AFL CEO Andrew Dillon said aligning with organisations that share the league’s values and community focus was a natural fit.
“The AFL is delighted to welcome headspace and Disaster Relief Australia as official charity partners,” said Dillon. “We’ve seen firsthand the impact mental health challenges and natural disasters can have on our football communities — both on and off the field. These partnerships are a significant step in strengthening our ability to support people when they need it most.”
“The health of our AFL and AFLW competitions is closely connected to the wellbeing of our broader football community. That’s why we’re proud to stand alongside organisations that are actively working on the ground to improve lives in local communities.”
Through the CSR program, the AFL collaborates with its charity partners year-round, leveraging its platform to amplify their work and reach. The program provides a platform for these organisations to engage with football fans, clubs, and volunteers, while delivering support to communities that need it most.
Supporting Young Australians Through headspace
As the National Youth Mental Health Foundation, headspace has been a vital part of Australia’s mental health landscape, offering early intervention support to people aged 12–25. Operating out of 169 centres across the country, headspace already has a strong presence in the AFL’s talent pathway and wellbeing programs.
headspace CEO Jason Trethowan welcomed the new partnership, highlighting the role of footy clubs in promoting mental wellbeing.
“We’re incredibly grateful to be named an official charity partner of the AFL. The league plays an important role in reducing stigma and encouraging young people to seek help,” said Trethowan.
“Footy clubs are more than just places to play sport — they’re pillars of the community. They offer connection, belonging and support, all of which are essential for good mental health. Through this partnership, we hope to reach even more young Australians and ensure they feel supported and empowered to access the help they need.”
Rebuilding Communities with Disaster Relief Australia
Disaster Relief Australia is a veteran-led organisation focused on disaster preparedness, relief, and recovery. By combining the experience of Australian Defence Force veterans with the passion of everyday volunteers, DRA provides fast, efficient, and compassionate support to communities affected by natural disasters.
In 2024, DRA will work with the AFL on a series of corporate volunteering days, further connecting clubs and league staff with community recovery efforts across the country.
DRA CEO Dave Smith said the partnership will boost the organisation’s ability to deploy trained volunteers where they are most needed.
“As disasters become more frequent and severe, partnerships like this are essential to our ability to respond quickly and effectively,” said Smith.
“We currently have nearly 5,500 active volunteers, and with the AFL’s support, we can empower even more Australians to step up and make a difference. Volunteering in disaster recovery not only benefits the affected communities — it also has a lasting, positive impact on the wellbeing of the volunteers themselves.”
“We’re looking forward to working closely with the AFL community to help more Australians recover, rebuild, and thrive after disaster.”
Continuing the Fight Against MND
The AFL’s ongoing partnership with FightMND will also remain a key part of its CSR program. Since 2014, FightMND has led the charge in funding world-class research and clinical trials aimed at finding effective treatments — and ultimately a cure — for motor neurone disease. The organisation also supports people currently living with MND through practical initiatives that improve quality of life.
A United Vision for Stronger Communities
Together, the AFL’s charity partners — headspace, Disaster Relief Australia, and FightMND — reflect a broad commitment to community resilience, health and wellbeing. Whether it’s tackling mental health challenges, responding to disasters, or fighting devastating illnesses, these partnerships represent the AFL’s pledge to use its influence for good.
By working hand-in-hand with these organisations, the AFL is helping to ensure that football remains a powerful force for positive change across Australia.
