Hank93
Brownlow Medallist
As you noted in another post, it's all about the money - you noted the need of the TV networks for a red vs colour option. What you forgot to consider is that the club turns these designs over on a regular basis deliberately - not because the design has failed, but because doing so maximises their ability to market replica jumpers to the fans.
The club has a history of keeping most of the away jumpers for 3-4 years, noting that the AFL mandates a minimum period of 2 years. 3-4 years is long enough for a particular design to reach saturation point in the market, after which the sales begin to fall off because everyone (who wants one) already has a jumper of that design. Releasing a new jumper refreshes the market and sales go back up again.
Rest assured, we won't have to worry about the white abomination for too long - the only question is what they'll replace it with.
Good point. The reebok contract runs out at the end of 2012, so if we get a new apparel sponsor, then a new away jumper is likely. As long as it doesn't have the Raptor head on it, I'm happy.





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