Resource AFL and Club Sponsorship News

[The_Wookie]

Latest sponsorship stuff

• National steel manufacturing firm Fielders have upgraded their support for Port Adelaide by becoming a principal partner for the next two years. As part of the deal, Fielders branding will feature on Port Adelaide’s training, pre-season and gameday warm-up ball.
• The Adelaide Football Club has extended its long standing partnership with Foodland Supermarkets. The proudly South Australian company has been with the Crows since the start and the partnership will enter its 26th season after Foodland signed a new three-year deal.

 

[The_Wookie]

AFL

• Adelaide have announced that Balfours will replace Momentum Energy as their coaching partner for 2016.
  
• Brisbane has announced that a new sponsorship for the Preseason with the Simon Black Football Academy. The Simon Black Academy is Australia’s first private footy academy for young men and women age 16 or over who want to take their football to an elite level whilst completing further studies.
  
• Essendon has announced that Fujitsu has reaffirmed its sponsorship of the club despite the various findings and penalties.
  
• Port Adelaide have announced a three year partnership with BankSA. The cornerstone of the partnership will centre on BankSA providing financial services support to the club, while working together to deliver exclusive benefits to Power Members and BankSA customers.

 

[FootyFan96]

http://www.aflphotos.com.au/galleri...Portraits - West Coast Eagles&image_id=416822
Just wondering has anyone heard anything about IGA getting an on-ball sponsorship with West Coast for 2016 because if I remember correctly they had Chemist Warehouse last season. I just happened to notice it, but have not heard anything.

 

[Gigantor]

http://www.gwsgiants.com.au/news/2016-02-11/toyo-joins-the-giants

The GIANTS today announced a multi-million dollar, multi-year co-major partnership with leading international tyre brand Toyo Tires.

The sponsorship will see the Toyo Tires logo take pride of place on the team’s guernsey and includes significant signage, branding and activation opportunities across a suite of GIANTS’ assets.

The partnership forms a major part of Western Sydney-based Toyo Tires’ drive to create safer roads for Australian families.

The partnership commences as the GIANTS prepare for their fifth season in the AFL, and as Toyo moves to capture the family-car tyre market.

- See more at: http://www.gwsgiants.com.au/news/2016-02-11/toyo-joins-the-giants#sthash.gG5eCDDw.dpuf

 

[aCunningPlan]

Sovereign Hill officially a junior sponsor of the Western Bulldogs.

 

[Gigantor]

Sovereign Hill still kicking? What about Kyral Castle?

 

[aCunningPlan]

Sovereign Hill still kicking? What about Kyral Castle?

Sovereign Hill was voted the best tourist attraction in the country this year, and not including it's own profit creates a quarter of a billion dollars of economic activity for the wider state of Victoria.

Kyral Castle started up again a year or two ago...it's still finding its feet.

 

[Gigantor]

Sovereign Hill was voted the best tourist attraction in the country this year, and not including it's own profit creates a quarter of a billion dollars of economic activity for the wider state of Victoria.

Kyral Castle started up again a year or two ago...it's still finding its feet.

Ok then, good to hear, haven't been to Ballarat in maybe 25 years

 

[FootyFan96]

http://www.westcoasteagles.com.au/news/2016-02-19/iga-on-the-ball

West Coast announce IGA as Ball Sponsor for 2016. (From what I believe it is only 1 year)

Also interesting to see the logo is B&W on the yellow ball. Personally I have not seen a company change logo colours for different coloured balls.

 

[The_Wookie]

AFL

• Adelaide - Chemist Warehouse has joined the Club as a Premier Partner. As part of the new partnership Chemist Warehouse will have naming rights to the second season of The Crows Show.
  
• Brisbane - Three year partnership with Camperdown Dairy. As a part of the deal, Camperdown Dairy International branding will be seen on the team’s playing guernseys and on match-day signage, with added activation opportunities across Brisbane Lions assets.
  
• Fremantle - Leading Australian insurer WFI is welcomed as the official match ball sponsor and general insurance partner of the Fremantle Dockers. The WFI logo will be proudly displayed on all official AFL match-balls used at Fremantle Dockers home games and at training.
  
• Fremantle - Beyond Bank Australia is the Official Banking and Community Impact Partner of the Fremantle Dockers. In a three year agreement, this partnership will see the Fremantle Dockers and Beyond Bank work collaboratively to positively impact the WA community through leveraging the club’s successful Community Goals, new match-day activations and engaging their respective members and customers.
  
• Fremantle - Solargain join the club as a silver level sponsor. Solargain will be installing a 100kWp solar PV system for the club’s new elite training and administration facility at Cockburn Central West. Solargain will also be undertaking a solar instalment at the current Fremantle Dockers administration building at Fremantle Oval.
  
• North Melbourne - signed a deal with Powershop.
  
• St Kilda - Dare Iced Coffee has committed to the Saints for another three years, signing on until the end of 2019.

 

[dave10]

Expect Essendon and KIA to announce a multi year arrangement shortly.

Adidas to extend as well. Sponsorship progressing well at Bomberland.

 

[The_Wookie]

• North Melbourne has secured Anytime Fitness as a shorts sponsor for 2016.
  
• The Western Bulldogs have signed Allied Express as a platinum sponsor until the end of 2017. As part of the new partnership, the Allied Express logo will be featured on the Western Bulldogs’ media backdrop and change room signage for the upcoming season, commencing from Sunday’s season opener at Etihad Stadium.
  
• Carlton have signed the OnTime group as a coaching sponsor for 2016-2017. The Ontime logo will appear on the Carlton coaching panel’s official on-field apparel including polo shirts and training tops.
  
• Essendon have added Melbourne Aviation Precinct as a coaches sponsor for the next three years. The new partnership will see the MAP logo take pride of place on the coaches’ apparel, match-day coaching boards and at the True Value Solar Centre.

 

[Kwality]

• North Melbourne
  
• The Western Bulldogs
  
• Carlton
  
• Essendon have added Melbourne Aviation Precinct as a coaches sponsor for the next three years. The new partnership will see the MAP logo take pride of place on the coaches’ apparel, match-day coaching boards and at the True Value Solar Centre.

Paul Little continuing to support the Bombers http://melbap.com/about/ - the business managed by Murray Rance.
https://au.news.yahoo.com/thewest/sport/afl/a/9570256/the-secret-mens-club-that-binds-eagle-trio/

 

[Demonoid]

Toyota looking to extend AFL sponsorship including womens league. Fresh off the press from Caro: http://www.theage.com.au/afl/afl-news/toyota-gears-up-to-sponsor-womens-afl-20160405-gnz3ua.html

 

[bombersfan4000]

pinched from another section of the forum, would be interesting to compare to what other clubs are getting for their apparel

its been confirmed by Herald Sun and Fox Footy, that Essendon have signed a 7 year deal with ISC to be the apparel sponsor once the current adidas deal ends. Its been said the deal is going to be worth 7 million dollars.

Will be interesting to see if ISC change anything with the guernseys?

news link
http://www.heraldsun.com.au/sport/a...n/news-story/a09fc63fa6935dc352eb8cb441165634
In a seven-year deal that will help turn the tide at the troubled club, apparel giant ISC will replace adidas in a sponsorship worth $1 million a season.

 

[Demonoid]

Big news for Port (China):

http://www.adelaidenow.com.au/sport...y/news-story/6d2777f5cba8c721b2806bd0fdf841e1

http://www.theage.com.au/afl/afl-ne...sponsorship-announcement-20160411-go3mol.html

http://www.afr.com/business/sport/p...-central-television-cctv-deal-20160407-go11ra

 

[SgtSchulz]

Any more China news?

 

[Demonoid]

Any more China news?

Just do a Google search and check the Adelaide Advertiser site.

Rucci is all over it.

http://www.adelaidenow.com.au/sport...a/news-story/96e3f29f033d0b5836f0cf49acc1eccb

http://www.adelaidenow.com.au/sport...r/news-story/8f47db2b55556dca06c1967265310cf5

 

[The_Wookie]

The Power, who have already broadcast a match into China this season through the country's China Central TV network, say they will not sacrifice a home game at Adelaide Oval if the overseas match goes ahead.

The AFL is yet to announce who Port Adelaide would play but said it had an agreement with a second club. The Power have stressed they would maintain all the benefits of a home team for the proposed match.

What horseshit. Sell your own bloody games to china.

 

[Sydney Bloods]

wait so port want a game in china, they want to promote it and be the ones associated with china.

but whoever the AFL decides they will play in china loses a home game?

go home port your drunk.

 

[Goady138]

Something a bit different.
Stay with a Kangaroo family.

North Melbourne has partnered with Airbnb with a major part of the deal being a cash incentive for Kangaroos fans to sign up to become an Airbnb host.

Also added to the partnership, Airbnb will be the naming rights partner of the club’s weekly team announcement on their website.

http://sportsbusinessinsider.com.au/news/north-melbourne-books-airbnb-partnership/

 

[telsor]

wait so port want a game in china, they want to promote it and be the ones associated with china.

but whoever the AFL decides they will play in china loses a home game?

go home port your drunk.

That sums up a lot of the Vic clubs 'sold' games.

Cairns is promoted by the AFL as a GC game for example, and I think Port is the 'not home but really' team in NT.

 

[Gigantor]

That sums up a lot of the Vic clubs 'sold' games.

Cairns is promoted by the AFL as a GC game for example, and I think Port is the 'not home but really' team in NT.

That's true, the China game in a similar category.

 

[Demonoid]

Mazda Commits to the Roos for another 3 years.

http://www.nmfc.com.au/news/2016-06-14/driving-the-roos-for-21-years

 

[Arwib]

Qatar Airways a new principal partner for Sydney. http://www.sydneyswans.com.au/news/2016-08-23/sydney-swans-land-a-new-partner-

That's the third tier, same as HCF or Star casino.