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- #251
I remember that as well BP.
Seems that seating/ground capacity for Interstate Members has become a problem especially with the WA teams allocated the majority of seats being their home games.
So unfair.
2017 Memberships
- Thread starter Aphrodite
- Start date
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I remember that as well BP.
Seems that seating/ground capacity for Interstate Members has become a problem especially with the WA teams allocated the majority of seats being their home games.
So unfair.
- Mar 19, 2014
- 3,571
- 8,008
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- Denver Broncos
Will be interesting to see if they open up the seating to interstate clubs in WA if, or when they get playing at the new stadium at Burswood?
- Thread starter
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- #253
Hope so BP.
- Apr 14, 2013
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MCC Etihad add on not the worst value, 160 for the 5 games General Admission. Here's hoping in the coming years it's only 2 or 3 home games there though.
- Moderator
- #255
you cant sell hope to casual supporters on a half arsed preseason. Regardless of the long term plan. Its that simple.
Jimmae
Brownlow Medallist
It's been virtually identical to last pre-season, just with a negative media slant and without the new coach hype.
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Aptly put, footy operations may need to be refreshed, not in tandem with the enthusiasm and demand of suppoter expectations. We're frustrated and just a little bitter and cynical too.
Last year was great restart, the new buzz is fantastic for but we need to show some improvements.
- Jun 4, 2016
- 12,017
- 36,483
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I think a better comparison would be to look at our memberhsip numbers vs 2015. As the 2016 numbers would've been a false high due to the new coach new carlton hype and excitement. That was always going to settle. Long term we can certainly get there but that sustainably high membership takes years to build.
Jimmae
Brownlow Medallist
IIRC, the 2015 season started earlier, so that's even more of an outlier.
That aside, we've had a pretty flat membership growth curve compared to almost every other club for some time.
- Jun 4, 2016
- 12,017
- 36,483
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- Carlton
I forgot the World cup messed up the start of the 2015 season
If you're relying on the pre-season to sell hope & boost our membership then we have a problem.
Surely the appointment of Bolton, the return of SOS & the knowledge that the club might actually have a viable plan for future success, should be what supporters look for when making the decision to part with their hard earned. If some supporters are holding on until success becomes a fait accompli, then the club can't do much about this.
A year ago you would have been hard pressed to find a Doggies supporter walking round with a club beanie or polo shirt on, except the occasional diehard wearing a faded beanie from the Footscray days. Fast forward 12 months & barely a day goes by when I don't see someone walking around with a nice, new Bulldogs beanie or polo shirt on.
Success is what brings supporters on board (unfortunately), not the pre-season.
- Moderator
- #262
Im not going to take on the board over this for yet another season, so i'll leave it at this
If you think Im just relying on the preseason then you are sadly mistaken. I AM however using the preseason to tell you that it is just as critical as any other time of the year to sell the club to supporters, and for yet another year the club has tried to sell us hope when there isnt any substance on offer. You can talk about potential until you are blue in the face, but nothing is coming of it so far, and hasnt for so long, that people are despairing that it ever will.
The club isnt doing anything about it. So Im sure that satisfies you to some extent.
We arent footscray or whatever cockamime name they've invented for themselves. We havent made anywhere near the tough calls the dogs made. Instead we have one of the worst spines in the competition on field, and probably off. We will not win a flag with Kreuzer, Casboult and Rowe in the same side.
Im a firm believer in it being both. The club sells itself to supporters in the preseason, and you simply cant do that year on year promising stuff you cant deliver. After a while supporters just dont buy it, and only the hard core remains.
The preseason is when the club sells most of its memberships, its the preseason that the club NEEDS to sell its memberships or it lacks an operating budget for the rest of the year. It wasnt too long ago we had to borrow money from the league because our memberships simply didnt cover it.
You cant get routinely flogged in the preseason and expect casual supporters to say you know what? thats the team im going to see this year.
If you think Im just relying on the preseason then you are sadly mistaken. I AM however using the preseason to tell you that it is just as critical as any other time of the year to sell the club to supporters, and for yet another year the club has tried to sell us hope when there isnt any substance on offer. You can talk about potential until you are blue in the face, but nothing is coming of it so far, and hasnt for so long, that people are despairing that it ever will.
The club isnt doing anything about it. So Im sure that satisfies you to some extent.
We arent footscray or whatever cockamime name they've invented for themselves. We havent made anywhere near the tough calls the dogs made. Instead we have one of the worst spines in the competition on field, and probably off. We will not win a flag with Kreuzer, Casboult and Rowe in the same side.
Im a firm believer in it being both. The club sells itself to supporters in the preseason, and you simply cant do that year on year promising stuff you cant deliver. After a while supporters just dont buy it, and only the hard core remains.
The preseason is when the club sells most of its memberships, its the preseason that the club NEEDS to sell its memberships or it lacks an operating budget for the rest of the year. It wasnt too long ago we had to borrow money from the league because our memberships simply didnt cover it.
You cant get routinely flogged in the preseason and expect casual supporters to say you know what? thats the team im going to see this year.
Manchego Cheese
Team Captain
- Apr 18, 2014
- 345
- 621
- AFL Club
- Carlton
That little ad/short film they dropped on Twitter tonight was nicely done. Very clever use of media personalities, well shot etc.
Only thing... why release it ONE day before round 1?!
Only thing... why release it ONE day before round 1?!
- Thread starter
- Moderator
- #264
This is awesome. Well done CFC Media! 
Love Sam Pang, Dave Hughes & Andy Lee.
Love Sam Pang, Dave Hughes & Andy Lee.
Jimmae
Brownlow Medallist
I'm hoping it's because they believe tomorrow will sell the CFC on-field brand
Manchego Cheese
Team Captain
- Apr 18, 2014
- 345
- 621
- AFL Club
- Carlton
Tell ya what, when it comes to membership sales my attitude would be to hook as many as you can before a ball is bounced.
I just reckon the timing of this cool little promo won't do it justice. Drop it a couple weeks ago - hell, even a couple months back - as a serious push to reach unrenewed members.
A day out? That's a real late shout.
Jimmae
Brownlow Medallist
Good thing they don't stop selling memberships after round 1, and though I agree that we should be doing more through the pre-season, our major marketing campaign should be gathering momentum now.
Hopefully we can reinforce it with a few wins.
Hopefully they'll play it on the scoreboard tonight
I just purchased a membership, am trying to claim my 2x general admission accounts but can't because I don't know my Membership ID, i cannot find that information anywhere, have only logged in with my email before, does anyone know where to find Membership ID, website is BEYOND unhelpful
BlueGum
Navy Blue
NFI FBI but I can PM a membership staff member email address if you want. He was super helpful fixing an issue for me last year.
Yes could you please! Im taking my GF to a game in melbourne so really dont want to lose access to the 2x ga tickets and get the scarf if i dont choose my membership item quick enough
The clubs performance in so far as communication/information/connection with the supporter base over the off season was lamentable .
They may have had their reasons but whatever, it just wasn't good enough and you reap what you sow.
We will be lucky to get 47000 ,very sad and annoying ,we are now a middle of the road club ,the CHEATS,TIGGERS have 60000 plus ,not sure what more the club can do to increase membership ,any suggestions .Supporters we have plenty ,I have been to most grounds around Australia and watched the Blues play and we have massive support but somehow they wont be members
Jeremias
Moderator
- Sep 26, 2004
- 46,208
- 62,611
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- Moderator
- #274
Not sure why everyone is worried - everything will be OK.
We'll just do what we've always done and reach out to the Pratts and other wealthy families for a top up. And when they give, we'll celebrate and beat our chests.
There's no incentive to get better when that fall-back option is always there.
We'll just do what we've always done and reach out to the Pratts and other wealthy families for a top up. And when they give, we'll celebrate and beat our chests.
There's no incentive to get better when that fall-back option is always there.
happydude
Brownlow Medallist
- Nov 20, 2009
- 10,023
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- Port Melbourne, Ice, Raven
Our marketing Dept fights an up hill battle, everything is usually so negative about us in the media (not fully undeserved) where as other clubs (richmond, *) have under performed massively but are regularly praised in the media for accomplishing less.
* warranted a 2 mil fine and year suspension for players but listen to the words "comeback story"
makes it very hard to sell our brand.
* warranted a 2 mil fine and year suspension for players but listen to the words "comeback story"
makes it very hard to sell our brand.
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