The federal government is looking for ways to limit the amount of sports betting on free to air tv stations - http://www.theage.com.au/business/m...ut-down-freetoair-sports-20170420-gvosv1.html - although the AFL and other sporting bodies are working hard to ameliorate any proposed legislation - http://www.theage.com.au/afl/afl-ne...red-down-gambling-reform-20170420-gvp0wz.html.
I mention this because advertising revenue, including that from bookmakers, underpins the ability of tv stations to bid for the right to transmit sporting events, and hence bids up the value of broadcasting deals.
The AFL and broadcasters are locked into a six year agreement, so the AFL is fine for now. But it perhaps suggests that there might be an upper value to our broadcast deals, with all the potential flow on effects to the funding of clubs, player salaries and the promotion of the game at the grass roots.
I mention this because advertising revenue, including that from bookmakers, underpins the ability of tv stations to bid for the right to transmit sporting events, and hence bids up the value of broadcasting deals.
The AFL and broadcasters are locked into a six year agreement, so the AFL is fine for now. But it perhaps suggests that there might be an upper value to our broadcast deals, with all the potential flow on effects to the funding of clubs, player salaries and the promotion of the game at the grass roots.