Dont say that, apparently media rights only ever exponentially rise because afl is so awesome
Ive been saying for a while we are approaching "peak oil". The cricket should be a wake up call that the party is over
The AFL would just cut its meagre trickle down support for community footy if they see a media rights cut in any way. AFL clubs will relatively get an even bigger slice of AFL welfare. It would certainly hasten to demise of rural & regional football as that sector is under enormous pressure as it is.
Im not sure what else could be ramped up to add to the AFLs coffers. More pokies per club maybe?