4/10/17 announcement

[Old Spice]

I reckon it looks great. The current stuff looks like something designed for the Royal Melbourne Show.

As to the design, it's of an age, vintage. All the overlaid letters was a style back in the day, including Fitzroy. Looks great.

 

[MagpieJoel]

Fair few people jumping the gun at the moment. Edit: Just realised this post could be taken in bad taste considering events in LV overnight - just to be clear, this is not my intention.

 

[Mkcaptain]

Might be this?

 

[barrackers]

Might be this?

Taking over the Eastern Devils' licence? I can see the spin being a new logo for a new direction for the club, so new logo and VFLW team announced tomorrow?

 

[MagpieJoel]

Latest hint.

 

[jefffff34]

'Side by Side' could be gone?

 

[Maggie5]

Looking at the early magpie, when did it change looking the other way?

 

[unplugged]

'Side by Side' could be gone?

I actually hope so. Obviously our song will stay the same etc but the whole "side by side," "it's more than just a line in our song," "#sidebyside"... it has been done to death lately. Might be time to refresh.

 

[barrackers]

One of the worst kept secrets is now official.

https://featured.collingwoodfc.com.au/logo/

 

[GreekLunatic]

I like the 1979 to 81 logo what's the point changing it

 

[Scodog10]

One point on it that I've been pondering is why is the magpie bigger than the shield?

 

[Kadog]

I don't mind it. Think it's better than Australian flag logo. They should've included 'football club' in there though.

 

[unplugged]

The more I see it, the more I like it.

The main reason I didn't want to shed the previous logo is because I thought it'd been around for much longer than 13 years, not so much because I liked it that much.

Video makes me wonder whether it we'll be donning the pin stripes?

 

[jmac70]

In the video the final logo has a white wreath. That looks better than the gold I reckon.

 

[Adz]

I like it.

 

[Cory]

Finally something that's not from the 90's

 

[MegaBob]

I still quite like the older flag logo we had, but this will do. Looking at the current logos like what the Crows have we certainly could have come out of this a lot worse. I like that it still looks like a traditional logo, or crest, which befits this club. I'll be curious to see if our guernseys alter a bit next season along with the change in logo, like if they are similar to the 125 year guernsey or the indigenous guernsey that featured a bit more white and a number panel.

 

[Kirby]

I think we should go back to the emaciated looking one we had at the beginning. Very imposing!

 

[nahnah]

the last one was only from 2004?

 

[nahnah]

At least they kept the same magpie i guess..

 

[raymond35]

The more I see it, the more I like it.

The main reason I didn't want to shed the previous logo is because I thought it'd been around for much longer than 13 years, not so much because I liked it that much.

Video makes me wonder whether it we'll be donning the pin stripes?

This has got me singing a Peter Allen song.

 

[raymond35]

In the video the final logo has a white wreath. That looks better than the gold I reckon.

Yep, it looks awesome with the white instead of gold

 

[The Magnificent Seven]

LOL for the 1892-1950 logo. Just looks like a sad bird watching the rain.

I love the new design. All for it. The Aussie flag was just incongruous and unnecessary (and a touch jingoistic judging by the comments on Facebook).

While ladies and gents of a certain era like myself have nostalgia for the 1978-81 crest (was pretty bloody good eh?) it should be kept in the time capsule. No point in looking backwards.

If people are wondering why the 'Pie is bigger, it's for visual balance and to also ensure the form of the Magpie is still easily recognisable. If it was contained within the shield it would be less striking/obvious.

And yes - 'Collingwood' encapsulates the growing nature of the clubs - AFL, AFLW, Netball... and who knows what else in the future? It's a great way of expanding the brand.

Bravo. A change of brand usually accompanies some behind-the-scenes shift in thinking/culture. Let's see eh?

 

[The Magnificent Seven]

This has got me singing a Peter Allen song.

When my baby smiles at me I go to Rio? De Janeiro?

 

[MagpieJoel]

the last one was only from 2004?

Think there was a minor change. From memory the flags were reversed or something like that.