Strategy Core business

What would you like to see Collingwood achieve most

  • Making more money than any other AFL club

    Votes: 1 1.7%
  • CFC AFL Winning premierships

    Votes: 53 91.4%
  • Collingwood WAFL, Netball, NBL winning premierships at the expense of AFL CFC

    Votes: 0 0.0%
  • A club that provides entertainment to its supporter base

    Votes: 4 6.9%
  • A club that is successful across the various codes but not necessarily delivering AFL success

    Votes: 0 0.0%

  • Total voters
    58

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Jun 10, 2005
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What is our core business? By my reckoning it should be winning AFL premierships. What concerns me most is the fact that we haven’t got it right in the last few years, yet we are departing from our core strategy and expanding into AFLW, Netball and now NBL(rumoured)....this for me rings disaster bells. The less focused the club hierarchy is on the AFL program the less likely we are to succeed.
 
I’m not overly phased either. If there was no footy department spending caps that would be different. And both the netball and rumoured basketball teams would be largely self sustaining based on the growth of both sports. The only supplementary teams that would rely on or take money out of the men’s program would be the other football programs. The AFLW is the furtherest away from being self sustaining.
 

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Are there clubs that are currently going over the footy dept spending cap?
If so, I'd be interested to know which ones to then compare with on-field performance.
Are those figures readily available?
 
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Eddies relationship with Nathan has stopped or haulted the core business from succeeding or not propspering to its full extent. I believe we don’t have the best person in to manager the players which in turn has seen our ladder position decline.
The core business should be about winning flags but it hasn’t been for a long time. Politics have become a huge problem.
 
What is our core business? By my reckoning it should be winning AFL premierships. What concerns me most is the fact that we haven’t got it right in the last few years, yet we are departing from our core strategy and expanding into AFLW, Netball and now NBL(rumoured)....this for me rings disaster bells. The less focused the club hierarchy is on the AFL program the less likely we are to succeed.
What do you propose to actually do about it???
 
What is our core business?

Our core business is to provide entertainment and inspiration to a community of people.

By my reckoning it should be winning AFL premierships.

Winning Premierships is merely a means to an end. Of course winning Premierships is a great way to achieve the core purpose - but it is not the only way.

Winning games of footy is good too?
Taking a great mark or kicking an impossible goal always gets the crowd up?

What concerns me most is the fact that we haven’t got it right in the last few years, yet we are departing from our core strategy and expanding into AFLW, Netball and now NBL(rumoured)....this for me rings disaster bells. The less focused the club hierarchy is on the AFL program the less likely we are to succeed.

IMHO our expansion into AFLW (and by extension VFLW) are very much aligned with our core business. Even going along to an SNL game and being entertained and seeing the joy that it brings to many - that's very much within the scope of Collingwood's core business.

I am yet to see any evidence or well articulated arguments by anyone to support that our AFLW or SNL program has in any way compromised our AFL program.

On the contrary - if there was some arrangement where the Australian Olympic boxing team were training at the Holden Centre - folks would see that as a good thing? An endorsement of sorts? So why can't it be the same for a Magpies SNL team?

Do people really think we have issues of Nathan Buckley trying to fit netball training in with his AFL responsibilities?
 
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What is our core business? By my reckoning it should be winning AFL premierships. What concerns me most is the fact that we haven’t got it right in the last few years, yet we are departing from our core strategy and expanding into AFLW, Netball and now NBL (rumoured)....this for me rings disaster bells. The less focused the club hierarchy is on the AFL program the less likely we are to succeed.

Agree wholeheartedly. We are talking about the Collingwood Football Club - not the Collingwood Sports Club. There might be separate coaches, mngrs, dept budgets for each team and an AFL salary cap etc but at a point the expansion into other sports dilutes the resources and what should be unbridled focus on core business - AFL Flags full stop!

Expanding into other sports is a strategy thing - strategy discussion consumes the Board's time when maybe the Board should focus on getting the traditional core business right - it's not as if we are streets ahead of the field - we have not strung a sustained period of success together for ages. Making a GF is good, losing one is agony - measured at the point the final siren sounds. Some posters say - "we've made the finals more than other teams bla bla bla". They miss the point entirely. Since 1960 Hawthorn have won 13 Flags and been runners up 6 times. We've won 2 Flags and been runners up 11 times. That is some net turnaround in relative success.

When the CFC is returned to a period of dominance in the AFL, maybe we could consider other stuff. At the moment we have a lot to get right on and off the field. Obviously we now have AFLW and Netball teams, for mine getting an NBL licence is laughable.
 
What is our core business? By my reckoning it should be winning AFL premierships. What concerns me most is the fact that we haven’t got it right in the last few years, yet we are departing from our core strategy and expanding into AFLW, Netball and now NBL(rumoured)....this for me rings disaster bells. The less focused the club hierarchy is on the AFL program the less likely we are to succeed.

Yeah, the real reason the Crows fell at the final hurdle was because they've got an AFLW franchise whereas Richmond didn't have that distraction. Got GWS in the end as well and we've seen what it did to Footscray.
 
I don't think the issue with us is money. We all have to spend the same amount.

I think the issue has been HOW we spend that money. We've been getting the wrong people at the club at all levels and under-resourcing critical areas like recruiting.
 

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I don't think the issue with us is money. We all have to spend the same amount.

I think the issue has been HOW we spend that money. We've been getting the wrong people at the club at all levels and under-resourcing critical areas like recruiting.
I understand that proper use of resources under the cap is the first priority, but beyond that, I'd be keen to know if there is competitive advantage to going over the cap to, for instance, fund cutting-edge injury prevention or recovery, or have an extra specialist coach etcetera.
I'm just repeating my earlier question here but do any clubs currently spend above the cap on a regular basis?
Is that info readily available on the afl site?
 
Considering we can't spend any of our money on our actual core business without it getting siphoned to prop up other clubs, I'm not overly fazed.
we should be spending all our excess cash on lobbying etc to get rid of the football tax then
 
Considering we can't spend any of our money on our actual core business without it getting siphoned to prop up other clubs, I'm not overly fazed.
I absolutely understand the business decision in terms of revenue, we cant spend our profits on AFL without incurring a tax, so we spend it on other things. I think the afl will eventually catch onto this to but that’s an arguement for another day. Funding wise we aren’t compromising the AFL program, but you can’t tell me that it doesn’t take up the time of the board, the AFL players(cross promoting), more distractions, potentially more negative press (seldom positive). Look at some case studies of how companies fail, it’s almost always has an element of stepping away from Core strategy.

I’d much rather see us get penalised by the afl and get a goal kicking coach then fund netball.

This socialist system is used all over Europe eg. Barcelona and Real Madrid...they are big enough to manage these things and backed by the government. We are not.

They will take a shared service approach across the various elements of the club to cut costs and it will compromise the service to our AFL program.

Personally happy with the AFLW...the rest I don’t think we are ready for.
 
If this is actually written down anywhere as our goal then I will hand in my membership. Its all about premierships as far as I'm concerned. Everything else is defeatist.
Port Adelaide put it simply:
http://www.portadelaidefc.com.au/club/history/the-creed

in the SANFL Port won 36 flags & were runners up 36 times. Before some of you start, before they entered the AFL, they were totally dominant in the League in which they played - can't ask for more than that.
 
I understand that proper use of resources under the cap is the first priority, but beyond that, I'd be keen to know if there is competitive advantage to going over the cap to, for instance, fund cutting-edge injury prevention or recovery, or have an extra specialist coach etcetera.
I'm just repeating my earlier question here but do any clubs currently spend above the cap on a regular basis?
Is that info readily available on the afl site?

There were some figures floating around a while ago on 2015 expenditure which suggested that only a few clubs (WCE, Freo, and Hawks) were exceeding the cap, but from memory even those clubs were looking to reduce spending to align with the cap in 2016 and beyond. I think the WA sides now have specific additional allowances under their caps to allow for excessive travel which pushed them over in 2015.
 
I’d much rather see us get penalised by the afl and get a goal kicking coach then fund netball.

The 2 aren't mutually exclusive, we could do both.
 
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