Strategy Core business

What would you like to see Collingwood achieve most

  • Making more money than any other AFL club

    Votes: 1 1.7%

  • CFC AFL Winning premierships

    Votes: 53 91.4%

  • Collingwood WAFL, Netball, NBL winning premierships at the expense of AFL CFC

    Votes: 0 0.0%

  • A club that provides entertainment to its supporter base

    Votes: 4 6.9%

  • A club that is successful across the various codes but not necessarily delivering AFL success

    Votes: 0 0.0%
  • Total voters
    58

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magpies42 said:
Expansion is often the reason why businesses fold. I think we need to be successful at being collingwood first.
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Expansion is also the reason why lots of businesses prosper.
Do you like using generalisations to prove your point?
 
Hardas said:
I understand that proper use of resources under the cap is the first priority, but beyond that, I'd be keen to know if there is competitive advantage to going over the cap to, for instance, fund cutting-edge injury prevention or recovery, or have an extra specialist coach etcetera.
I'm just repeating my earlier question here but do any clubs currently spend above the cap on a regular basis?
Is that info readily available on the afl site?
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Not sure but given that it's a soft cap, I feel like we should pay it.
 

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Our core business is to be a successful club. To me winning flags is only a component of being a successful club, albeit an important one. A strong supporter base and financial position is also important.

The move in to women’s AFL etc is an important long term part of being successful. To is about protecting and/or expanding market share. We will not be a large and prosperous club in the longer term if we don’t offer more to women and aspiring women. You vacate this area at your long term peril.
 
ClaytonM said:
Failure to evolve is also a reason for business failure.
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Why do we need to diversify when we have 70,000 members?

I know why the Club went down this path.........I even posted the reason 2 years ago.

We have lost our way IMO..........like I told the Club in the survey.......stick your Side By Side up your clacker.........I demand Cups.

I am not throwing the toys out of the cot in case anyone is wondering........just my opinion.
 
ClaytonM said:
Failure to evolve is also a reason for business failure.
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IMO it's a greater imperative to evolve at the team level - game plan, training, fitness etc etc, than at the club level by adding new sports. Maybe the club needs to evolve sustainable revenue streams as what Carlton's new CEO did whilst he was at Richmond...
"In 2015 Liddle was responsible for creating alternative revenue streams, establishing a fully owned subsidiary business managing aquatics and recreation facilities. That business, Aligned Leisure, now manages nine facilities, employs almost 300 staff and will deliver annual revenues in the order of $15m to Richmond this year."
 
jmac70 said:
Expansion is also the reason why lots of businesses prosper.
Do you like using generalisations to prove your point?
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In a market like the AFL, we can prosper without moving away from our core business. We are the biggest club, we will always survive...unless of course we stretch ourselves beyond what is necessary, expose ourselves to risk and end up folding because we miscalculated or the goal posts move. What is the actually benefit risking to expand? We cant spend more money on the AFL footy department.

I’ve given a dumb sarcastic comment more attention than it deserved...understand the business world and then we can talk.
 
magpies42 said:
Poll added
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I feel like you have completely missed the points that are being made by those of us who are saying that Premierships are not the be all and end all of how success should be measured.

The wording on your poll is pretty loaded:
- Collingwood WAFL, Netball, NBL winning premierships at the expense of AFL CFC

There is no evidence at all that those things are mutually exclusive. Nor is there any evidence at all that spending on those other things is in any way detrimental at all to the footy club, or that that money could even be spent directly towards the footy club.

Your poll also seems to ignore what "making more money" actually means. I am pretty sure that Footy Clubs are effectively run as not-for-profits. "Making more money" is not about garnering a greater income... it is about ensuring continued and sustained growth - and is the only way the footy club can actually stay viable, and can strive to be a leader across all sporting codes in this country. Clearly our footy department is in a massive hole right now - but as a business, Collingwood FC would be the envy of pretty much all other clubs in this country in terms of its size, growth and influence.
 

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magpies42 said:
In a market like the AFL, we can prosper without moving away from our core business. We are the biggest club, we will always survive...unless of course we stretch ourselves beyond what is necessary, expose ourselves to risk and end up folding because we miscalculated or the goal posts move. What is the actually benefit risking to expand? We cant spend more money on the AFL footy department.

I’ve given a dumb sarcastic comment more attention than it deserved...understand the business world and then we can talk.
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How does having other teams negatively impact the men’s AFL side?
 
magpies42 said:
What is our core business? By my reckoning it should be winning AFL premierships. What concerns me most is the fact that we haven’t got it right in the last few years, yet we are departing from our core strategy and expanding into AFLW, Netball and now NBL(rumoured)....this for me rings disaster bells. The less focused the club hierarchy is on the AFL program the less likely we are to succeed.
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It's about AFL premierships being a priority for me, keen to see the Club as a whole do well and don't want to underplay the importance or support of the whole business but my weekends sports are all about our senior AFL team.
 
Horaceg said:
It's about AFL premierships being a priority for me, keen to see the Club as a whole do well and don't want to underplay the importance or support of the whole business but my weekends sports are all about our senior AFL team.
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The OP is yet to provide a rationale as to why the other teams prevent the men’s AFL side from being successful. The poll doesn’t give the option of having AFL success and success with the other teams. It’s biased towards the OPs viewpoint and should be changed if this is a serious thread.
 
ClaytonM said:
Because one day all of those 70,000 members will be dead. But their daughters or the children of daughters may be barracking for others clubs or aspiring to play for other clubs that have women’s teams.

Stagnant at your own peril.
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No kid of mine barracks for another Club.

Instead of worrying about Pubs or Netballs or Soccer Balls or bloody basket balls..........worry about FOOTBALLS and PREMIERSHIPS and the rest will work itself out.

Stagnant in a FOOTBALL competition? What does that mean exactly? We decide to go fishing instead of going to the MCG for a game!
 
Schraderbrau said:
If this is actually written down anywhere as our goal then I will hand in my membership.

Its all about premierships as far as I'm concerned. Everything else is defeatist.
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I'm pretty sure it's written into our constitution that we're in the business of winning premierships and commitment to the community is also written into our constitution, but it sits below our primary purpose which is to win premierships.
 
magpies42 said:
In a market like the AFL, we can prosper without moving away from our core business. We are the biggest club, we will always survive...unless of course we stretch ourselves beyond what is necessary, expose ourselves to risk and end up folding because we miscalculated or the goal posts move. What is the actually benefit risking to expand? We cant spend more money on the AFL footy department. I’ve given a dumb sarcastic comment more attention than it deserved...understand the business world and then we can talk.
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Precisely - the "threat" is from other teams having superior game plans, list management, fitness regimes, football admin etc - ie it's at the team / coaching / football admin level.

The "threats" are not at the industry level such as taxis & Uber, Myers' bricks & mortar vs online shopping, banks vs digital disruptors.

The core requirement will not change - recruiting, developing and training a competitive team able to regularly make the finals and snag some flags in the process. SIMPLES.

Beats me why some want to over-complicate it.
 
TKiL said:
The core requirement will not change - recruiting, developing and training a competitive team able to regularly make the finals and snag some flags in the process. SIMPLES.

Beats me why some want to over-complicate it.
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Because it is more complicated. Like it or not clubs are businesses that need a strong financial footing to support the simple things of ‘recruiting, developing and training’. You don’t win many premierships if you aren’t financially viable.

Yes we a strong now but that isn’t a given. Many a strong business has died very quickly because it failed to evolve. Kodak for example was an early developer of digital cameras but didn’t pursue it further because it would be detrimental to its ‘core business’ which was film. Where is Kodak now?

Our core business is gathering supporters to support the goal of winning premiership AND supporting the community. Ignore the fairer sex and supporter of other codes at your long term peril.
 
ClaytonM said:
Because it is more complicated. Like it or not clubs are businesses that need a strong financial footing to support the simple things of ‘recruiting, developing and training’. You don’t win many premierships if you aren’t financially viable. Yes we a strong now but that isn’t a given. Many a strong business has died very quickly because it failed to evolve. Kodak for example was an early developer of digital cameras but didn’t pursue it further because it would be detrimental to its ‘core business’ which was film. Where is Kodak now? Our core business is gathering supporters to support the goal of winning premiership AND supporting the community. Ignore the fairer sex and supporter of other codes at your long term peril.
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Fair comment. Cwood is unique - I think that if we have on-field success we are almost assured?? of a consistently large supporter base and sponsors - naturally need to work at these. Of course off-field Board / CEO mngt and financial stability is required to support the on-field stuff.

There is some threat from other codes but I don't think that is greater for Cwood than other clubs.

If we had some sustained on-field success (a la Hawthorn recently), that would give us financial stability for ... many years - enabling us to meet reasonable community support obligations, develop facilities etc

Probably more than any other club we stand to reap huge benefits from on-field success - but IMO the on-field stuff should be our unrelenting priority.
 
jmac70 said:
The OP is yet to provide a rationale as to why the other teams prevent the men’s AFL side from being successful. The poll doesn’t give the option of having AFL success and success with the other teams. It’s biased towards the OPs viewpoint and should be changed if this is a serious thread.
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It isn't and was never intended to be
 
TKiL said:
Fair comment. Cwood is unique - I think that if we have on-field success we are almost assured?? of a consistently large supporter base and sponsors - naturally need to work at these. Of course off-field Board / CEO mngt and financial stability is required to support the on-field stuff.

There is some threat from other codes but I don't think that is greater for Cwood than other clubs.

If we had some sustained on-field success (a la Hawthorn recently), that would give us financial stability for ... many years - enabling us to meet reasonable community support obligations, develop facilities etc

Probably more than any other club we stand to reap huge benefits from on-field success - but IMO the on-field stuff should be our unrelenting priority.
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It is our unrelenting priority.
 
Buckley is my hero said:
I'm pretty sure it's written into our constitution that we're in the business of winning premierships and commitment to the community is also written into our constitution, but it sits below our primary purpose which is to win premierships.
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ty, will have to call club back and cancel cancelling my membership
 
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