Resource 2017 Financial Results

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Rob said:
Thinking about it more if we were to compare matchday returns across AFL clubs there would probably be almost as large a disparity. At the bottom you would obviously have GWS and the Suns at a few million, followed by the Lions and the smallest Vic clubs, and they'd be what, 6 or 7 million at a guess? And the top clubs will be upwards of $25 million - which will include the 2 Perth teams, Collingwood, maybe the Crows and Richmond? West Coast could actually top $50 million just from matchday.

Big difference in the AFL being that the smaller clubs get larger distributions from the league. In Europe it's the opposite.
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Yeah, definitely the case that the AFL's re-distributive approach to funding heavily masks the difference in capacity to raise match day revenues. I would say West Coast would be ahead of Collingwood in terms of membership and matchday revenues in part because Collingwood has over 20K supporters with MCC or AFL memberships.

If you download the report, it has the 21 to 30th highest turnover clubs as well, which is an eyeopener

https://www2.deloitte.com/global/en.../articles/deloitte-football-money-league.html

There's no Celtic, Ajax or Galatasaray ....but at 28 you have AFC Bournemouth....which plays out of a 10K tin shed!
 
Rob said:
Big difference in the AFL being that the smaller clubs get larger distributions from the league. In Europe it's the opposite.
Click to expand...
Not necessarily. The media deal in England is partly allocated based on finishing position (merit payment), not size of the club. So when a small club like Leicester won the league they received the among the largest distribution of any club. Also there are other distributions available, such as the relegation compensatio payment. You get 10s of millions as a lump sum for finishing bottom 3 in the EPL.

https://www.premierleague.com/news/60138

Also, continental competitions like European and Asian champions leagues pay based on finishing position + prize money per match won. This season the Australian A-League clubs are playing for an AUD$5 million prize in the ACL + accumulated prize money from the group stages and finals.
 
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DERIBERATE said:
Not necessarily. The media deal in England is partly allocated based on finishing position (merit payment), not size of the club. So when a small club like Leicester won the league they received the among the largest distribution of any club. Also there are other distributions available, such as the relegation compensatio payment. You get 10s of millions as a lump sum for finishing bottom 3 in the EPL.
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True, but that's the exception rather than the norm. Like TV money which is paid based around what slots you get fron Sky sports, but invariably the bigger clubs get the better slots so they get more money.
 
What interests me is this:

Membership, Reserved seating
  • Collingwood - $23,126,822 (includes matchday)
  • Geelong - $16,039,108 (includes gate reciepts)
  • Hawthorn - $12,446,104
  • Essendon - $11,971,985
  • Carlton - $8,527,889
  • Western Bulldogs - $8,469,489
  • Melbourne - $8,057,900 (includes fundraising)
  • St Kilda - $7,477,148
  • Brisbane - $5,530,944
  • Richmond - Not Available

Gate takings
  • Melbourne - $5,366,974
  • Hawthorn - $5,117,239
  • Carlton - $3,023,882
  • Essendon - $2,368,742
  • Western Bulldogs - $1,856,728
  • St Kilda - $1,525,634
  • Brisbane - included in Membership
  • Richmond - Not available
Where exactly is the financial benefit of moving home games to Etihad for Essendon when the MCG tenants make more, even though Essendon had more people attend their games?

Maybe I'm reading this wrong or maybe there is something that I'm not considering. Sure our membership revenue is higher which is expected, but it doesn't look like our match-day return is as much as the MCG tenants per attendee.
 
JayJ20 said:
What interests me is this:

Membership, Reserved seating
  • Collingwood - $23,126,822 (includes matchday)
  • Geelong - $16,039,108 (includes gate reciepts)
  • Hawthorn - $12,446,104
  • Essendon - $11,971,985
  • Carlton - $8,527,889
  • Western Bulldogs - $8,469,489
  • Melbourne - $8,057,900 (includes fundraising)
  • St Kilda - $7,477,148
  • Brisbane - $5,530,944
  • Richmond - Not Available

Gate takings
  • Melbourne - $5,366,974
  • Hawthorn - $5,117,239
  • Carlton - $3,023,882
  • Essendon - $2,368,742
  • Western Bulldogs - $1,856,728
  • St Kilda - $1,525,634
  • Brisbane - included in Membership
  • Richmond - Not available
Where exactly is the financial benefit of moving home games to Etihad for Essendon when the MCG tenants make more, even though Essendon had more people attend their games?

Maybe I'm reading this wrong or maybe there is something that I'm not considering. Sure our membership revenue is higher which is expected, but it doesn't look like our match-day return is as much as the MCG tenants per attendee.
Click to expand...

Hawthorn and Geelong both have very lucrative arrangements at York and Kardinia respectively. Also, clubs don't necessarily report using the same categories.
 
Prince Imperial said:
Blues' report finally available:

http://s.afl.com.au/staticfile/AFL Tenant/Carlton/Documents/CFC_FINANCIAL_REPORT_2017.pdf

Of particular note they say they have negotiated their Etihad deal with the League and that this should result in an additional $1m (subject to attendances) from 2018.
Click to expand...


For everyone following the race to $1Billion at home - shyt just got tighter

If the last 6 report percentage growth in line with the median of clubs that have reported, we will sneak over by about $2.6M

The last 6 clubs need to report an average growth of 7.34% to get to 10 figures....

upload_2018-1-30_14-23-45.png
 
Adelaide's report wont be available till the AGM on the first of March. Might be released prior to that but don't understand why to takes so long considering other clubs released there's back in November/December.
 
Rabman said:
Adelaide's report wont be available till the AGM on the first of March. Might be released prior to that but don't understand why to takes so long considering other clubs released there's back in November/December.
Click to expand...

Gotta prep the spin deck.
 
Rob said:
Interesting tweet I came across (thanks to a Wookie retweet)


What I found interesting was the massive gap in match day revenues between the top and the teams slightly below. Once you get past the top few in each league the gap is like a grand canyon. £100m+ for Man U and Arsenal compared to Everton £14m as an example. And Everton isn't exactly a small club. In Spain the gap is even more pronounced.
Funnily enough, the top AFL clubs will probably have a higher match day return than some of the clubs in that list. West Coast will probably pull $30m plus from matchday this year, Freo won't be that far behind. That's £17m, higher than a lot of premier league clubs (assuming a few more PL clubs not appearing in that list are less than Everton). Despite AFL clubs having half the number of home games.

Course they're dwarfed by the largest soccer clubs.
Click to expand...

West Coast's match day revenue was most likely already above $30m at Subi.

Based on their 2016 financials, the following line items are primarily match day related:

Match Revenue - $1,932,307.
Membership Revenue - $21,030,419.
Corporate Hospitality Revenue - $9,105,449.
Signage & advertising Revenue - $2,581,975.
Total - $34,650,150.

From this year, their membership revenue will exceed $30m and match day revenue could exceed $40m. I say could because I am not sure how income will be spilt between the club and the stadium operator.

At Subi, West Coast had over $7m of match day expenses. I would expect these expense to come down, as much of this will be paid for by the stadium operator but the club will be getting a smaller share of certain revenue streams.
 
Hornberger said:
West Coast's match day revenue was most likely already above $30m at Subi.

Based on their 2016 financials, the following line items are primarily match day related:

Match Revenue - $1,932,307.
Membership Revenue - $21,030,419.
Corporate Hospitality Revenue - $9,105,449.
Signage & advertising Revenue - $2,581,975.
Total - $34,650,150.

From this year, their membership revenue will exceed $30m and match day revenue could exceed $40m. I say could because I am not sure how income will be spilt between the club and the stadium operator.

At Subi, West Coast had over $7m of match day expenses. I would expect these expense to come down, as much of this will be paid for by the stadium operator but the club will be getting a smaller share of certain revenue streams.
Click to expand...

Worth noting that for Etihad and MCG clubs, Signage and pourage are an AFL Distribituion, not a match day revenue.
 
Hornberger said:
West Coast's match day revenue was most likely already above $30m at Subi.

Based on their 2016 financials, the following line items are primarily match day related:

Match Revenue - $1,932,307.
Membership Revenue - $21,030,419.
Corporate Hospitality Revenue - $9,105,449.
Signage & advertising Revenue - $2,581,975.
Total - $34,650,150.

From this year, their membership revenue will exceed $30m and match day revenue could exceed $40m. I say could because I am not sure how income will be spilt between the club and the stadium operator.

At Subi, West Coast had over $7m of match day expenses. I would expect these expense to come down, as much of this will be paid for by the stadium operator but the club will be getting a smaller share of certain revenue streams.
Click to expand...

If match day expenses include rent, then i'd expect that cost to rise, not fall. Whilst I don't think they're paying the sort of numbers that were first mooted (i.e around $10m a year) it's probably still signficantly greater than Subiaco rent, which was about $3.5m from memory.

And if they were pulling in $35m from Subi, i'd expect that number to be north of $50m at the new stadium. The extra 15,000 tickets alone at an average of $40 each is worth $6-7m a year, add to that the greater income from the corporates and coterie groups.
 
Rabman said:
Adelaide's report wont be available till the AGM on the first of March. Might be released prior to that but don't understand why to takes so long considering other clubs released there's back in November/December.
Click to expand...

Prior to 2014, our members meeting (AGM) was in December.
 

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Lagi said:
Prior to 2014, our members meeting (AGM) was in December.
Click to expand...
Both SA clubs got a new constitution from 1st November 2013 as part of the SANFL handing back the licence to the AFL and both clubs started February/March AGM's after that. I think the first year was because of the transition, and then they figured there is less stuff on in the new year than in December.
 
DERIBERATE said:
You've been saying all along the richest clubs can only win the title. The very clubs you say are the richest haven't won the title for decades between them.
Click to expand...

That's cos the even richer clubs have been winning them all!!!

Except for Leicester of course the ultimate exception that proves the rule
 
Annual Reports
Revenue
  • Collingwood -$77,736,469
  • Hawthorn - $70,742,464
  • Essendon - $65,165,407
  • Richmond - $65,164,372
  • West Coast - $64,013,22
  • Carlton - $58,618,876
  • Geelong - $57,804,052
  • Brisbane - $52,060,420
  • Melbourne - $51,988,711
  • Western Bulldogs - $51,944,472
  • St Kilda - $47,952,666
Profit/loss
  • West Coast - $12,804,032
  • St Kilda - $5,267,414
  • Essendon - $5,054,186
  • Hawthorn - $4,933,128
  • Richmond - $3,063,298
  • Melbourne - $1,363,060
  • Western Bulldogs - $1,643,050
  • Carlton - $667,803
  • Geelong - ($339,849)
  • Brisbane - ($2,261,990)
  • Collingwood - ($2,732,624)
Gaming & Social Revenue
  • Collingwood - $22,887,477
  • Hawthorn - $19,087,366
  • Carlton - $18,825,869
  • Brisbane - $15,687,630
  • Essendon - $13,351,296
  • Melbourne - $11,641,049
  • Geelong - $10,537,358
  • Richmond - $7,180,170
  • Western Bulldogs - $7,061,232
  • St Kilda - $1,934,045
Gaming Profit
  • Collingwood - $6,037,992
  • Brisbane - $3,744,228
  • Melbourne - $3,720,679
  • Essendon - $2,276,154
  • Western Bulldogs - $1,390,994
  • Richmond - $942,060
  • St Kilda - $616,340
  • Hawthorn - No costs available
  • Geelong - no costs available
  • Carlton - no costs available.
Revenue without Gaming
  • Richmond - $57,984,202
  • Collingwood - $54,848,992
  • Essendon - $51,814,111
  • Hawthorn - $51,655,098
  • Geelong - $47,266,694
  • St Kilda - $46,018,621
  • Western Bulldogs - $44,883,240
  • Melbourne - $40,347,662
  • Brisbane - $36,372,790
Profit/Loss without Gaming
  • St Kilda - $4,651,074
  • Essendon - $2,778,032
  • Richmond - $2,121,238
  • Western Bulldogs - $252,056
  • Melbourne - ($2,357,619)
  • Brisbane - ($6,006,218)
  • Collingwood ($8,770,616)
  • Hawthorn - Not available
  • Geelong - not available.
  • Carrlton - not available.
Membership, Reserved seating
  • Collingwood - $23,126,822 (includes matchday)
  • West Coast - $21,798,429
  • Geelong - $16,039,108 (includes gate reciepts)
  • Hawthorn - $12,446,104
  • Essendon - $11,971,985
  • Carlton - $8,527,889
  • Western Bulldogs - $8,469,489
  • Melbourne - $8,057,900 (includes fundraising)
  • St Kilda - $7,477,148
  • Brisbane - $5,530,944
  • Richmond - Not Available
Revenue per member
  • Collingwood - $304.78 per member (includes matchday)
  • Geelong - $292.40 (includes fundraising)
  • Brisbane - $258.92 per member (includes gate)
  • Melbourne - $190.80 per member (includes fundraising)
  • St Kilda - $177.81 per member
  • Western Bulldogs - $177.73 per member
  • Essendon - $176.66 per member
  • Carlton - $169.45 per member
  • Hawthorn - $164.49 per member
  • Richmond - Not available
Gate takings
  • Melbourne - $5,366,974
  • Hawthorn - $5,117,239
  • Carlton - $3,023,882
  • Essendon - $2,368,742
  • West coast - $2,349,197
  • Western Bulldogs - $1,856,728
  • St Kilda - $1,525,634
  • Brisbane - included in Membership
  • Richmond - Not available
Sponsorship & Marketing
  • Collingwood - $18,945,477
  • Geelong - $14,535,577 (inc fundraising)
  • Essendon - $14,326,352
  • Hawthorn - $14,155,211
  • Richmond - $13,638,619
  • Carlton - $12,662,263
  • Western Bulldogs - $10,544,220
  • Melbourne - $9,399,004 (inc fundraising)
  • Brisbane - $8,889,077
  • West Coast - $7,744,824
  • St Kilda - $6,170,905
Merchandise
  • Western Bulldogs - $2,537,563
  • West Coast - $2,331,242
  • Hawthorn - $2,088,983
  • Essendon - $2,066,030
  • Geelong - $2,065,559
  • Carlton - $1,300,900
  • Melbourne - $1,085,881
  • Brisbane - $771,375
  • St Kilda - $710,803
  • Richmond - Not Available
AFL Distributions
  • Brisbane - $20,932,600
  • St Kilda - $20,602,885
  • Western Bulldogs - $16,575,940
  • Melbourne - $15,713,629
  • Carlton - $13,669,151
  • Richmond - $13,627,896
  • Essendon - $12,945,389
  • Geelong - $12,116,718
  • Collingwood - $10,939,471
  • Hawthorn - $10,861,443
  • West Coast - $10,807,324
Football Department spending
  • Collingwood ($28,366,146) - includes AFLW, VFL.
  • Geelong - ($25,981,512)
  • Western Bulldogs ($25,489,964)
  • Melbourne - ($24,223,494)
  • Brisbane - ($24,712,245)
  • Carlton - ($23,841,372)
  • St Kilda - ($23,715,001)
  • Essendon - ($23,687,766)
  • Hawthorn - Not Available
  • Richmond - Not Available
AFLW Cost
  • Melbourne - ($699,970)
Assets
  • West Coast - $77,717,497
  • Hawthorn - $66,430,723
  • Collingwood - $48,713,041
  • Essendon - $45,362,544
  • Geelong - $38,218,519
  • Western Bulldogs - $37,690,400
  • Richmond - $37,332,992
  • Carlton - $26,206,220
  • St Kilda - $22,121,016
  • Melbourne - $18,012,858
  • Brisbane - $9,299,059
Liabilities
  • Geelong - $28,627,386
  • Brisbane - $22,432,913
  • Hawthorn - $19,898,341
  • St Kilda - $17,488,177
  • Carlton - $17,398,022
  • Collingwood - $16,134,623
  • Essendon - $12,854,759
  • Melbourne - $11,810,162
  • West Coast - $11,597,832
  • Richmond - $10,178,623
  • Western Bulldogs - $9,980,201
Equity
  • West Coast - $66,119,665
  • Hawthorn - $46,532,382
  • Collingwood - $32,578,418
  • Essendon - $32,507,785
  • Western Bulldogs - $27,710,199
  • Richmond - $27,154,369
  • Geelong - $9,591,133
  • Carlton - $8,808,198
  • Melbourne - $6,202,696
  • St Kilda - $4,632,839
  • Brisbane - ($13,133,854)
 
The_Wookie said:
Annual Reports
Revenue
  • Collingwood -$77,736,469
  • Hawthorn - $70,742,464
  • Essendon - $65,165,407
  • Richmond - $65,164,372
  • West Coast - $64,013,22
  • Carlton - $58,618,876
  • Geelong - $57,804,052
  • Brisbane - $52,060,420
  • Melbourne - $51,988,711
  • Western Bulldogs - $51,944,472
  • St Kilda - $47,952,666
Profit/loss
  • West Coast - $12,804,032
  • St Kilda - $5,267,414
  • Essendon - $5,054,186
  • Hawthorn - $4,933,128
  • Richmond - $3,063,298
  • Melbourne - $1,363,060
  • Western Bulldogs - $1,643,050
  • Carlton - $667,803
  • Geelong - ($339,849)
  • Brisbane - ($2,261,990)
  • Collingwood - ($2,732,624)
Gaming & Social Revenue
  • Collingwood - $22,887,477
  • Hawthorn - $19,087,366
  • Carlton - $18,825,869
  • Brisbane - $15,687,630
  • Essendon - $13,351,296
  • Melbourne - $11,641,049
  • Geelong - $10,537,358
  • Richmond - $7,180,170
  • Western Bulldogs - $7,061,232
  • St Kilda - $1,934,045
Gaming Profit
  • Collingwood - $6,037,992
  • Brisbane - $3,744,228
  • Melbourne - $3,720,679
  • Essendon - $2,276,154
  • Western Bulldogs - $1,390,994
  • Richmond - $942,060
  • St Kilda - $616,340
  • Hawthorn - No costs available
  • Geelong - no costs available
  • Carlton - no costs available.
Revenue without Gaming
  • Richmond - $57,984,202
  • Collingwood - $54,848,992
  • Essendon - $51,814,111
  • Hawthorn - $51,655,098
  • Geelong - $47,266,694
  • St Kilda - $46,018,621
  • Western Bulldogs - $44,883,240
  • Melbourne - $40,347,662
  • Brisbane - $36,372,790
Profit/Loss without Gaming
  • St Kilda - $4,651,074
  • Essendon - $2,778,032
  • Richmond - $2,121,238
  • Western Bulldogs - $252,056
  • Melbourne - ($2,357,619)
  • Brisbane - ($6,006,218)
  • Collingwood ($8,770,616)
  • Hawthorn - Not available
  • Geelong - not available.
  • Carrlton - not available.
Membership, Reserved seating
  • Collingwood - $23,126,822 (includes matchday)
  • West Coast - $21,798,429
  • Geelong - $16,039,108 (includes gate reciepts)
  • Hawthorn - $12,446,104
  • Essendon - $11,971,985
  • Carlton - $8,527,889
  • Western Bulldogs - $8,469,489
  • Melbourne - $8,057,900 (includes fundraising)
  • St Kilda - $7,477,148
  • Brisbane - $5,530,944
  • Richmond - Not Available
Revenue per member
  • Collingwood - $304.78 per member (includes matchday)
  • Geelong - $292.40 (includes fundraising)
  • Brisbane - $258.92 per member (includes gate)
  • Melbourne - $190.80 per member (includes fundraising)
  • St Kilda - $177.81 per member
  • Western Bulldogs - $177.73 per member
  • Essendon - $176.66 per member
  • Carlton - $169.45 per member
  • Hawthorn - $164.49 per member
  • Richmond - Not available
Gate takings
  • Melbourne - $5,366,974
  • Hawthorn - $5,117,239
  • Carlton - $3,023,882
  • Essendon - $2,368,742
  • West coast - $2,349,197
  • Western Bulldogs - $1,856,728
  • St Kilda - $1,525,634
  • Brisbane - included in Membership
  • Richmond - Not available
Sponsorship & Marketing
  • Collingwood - $18,945,477
  • Geelong - $14,535,577 (inc fundraising)
  • Essendon - $14,326,352
  • Hawthorn - $14,155,211
  • Richmond - $13,638,619
  • Carlton - $12,662,263
  • Western Bulldogs - $10,544,220
  • Melbourne - $9,399,004 (inc fundraising)
  • Brisbane - $8,889,077
  • West Coast - $7,744,824
  • St Kilda - $6,170,905
Merchandise
  • Western Bulldogs - $2,537,563
  • West Coast - $2,331,242
  • Hawthorn - $2,088,983
  • Essendon - $2,066,030
  • Geelong - $2,065,559
  • Carlton - $1,300,900
  • Melbourne - $1,085,881
  • Brisbane - $771,375
  • St Kilda - $710,803
  • Richmond - Not Available
AFL Distributions
  • Brisbane - $20,932,600
  • St Kilda - $20,602,885
  • Western Bulldogs - $16,575,940
  • Melbourne - $15,713,629
  • Carlton - $13,669,151
  • Richmond - $13,627,896
  • Essendon - $12,945,389
  • Geelong - $12,116,718
  • Collingwood - $10,939,471
  • Hawthorn - $10,861,443
  • West Coast - $10,807,324
Football Department spending
  • Collingwood ($28,366,146) - includes AFLW, VFL.
  • Geelong - ($25,981,512)
  • Western Bulldogs ($25,489,964)
  • Melbourne - ($24,223,494)
  • Brisbane - ($24,712,245)
  • Carlton - ($23,841,372)
  • St Kilda - ($23,715,001)
  • Essendon - ($23,687,766)
  • Hawthorn - Not Available
  • Richmond - Not Available
AFLW Cost
  • Melbourne - ($699,970)
Assets
  • West Coast - $77,717,497
  • Hawthorn - $66,430,723
  • Collingwood - $48,713,041
  • Essendon - $45,362,544
  • Geelong - $38,218,519
  • Western Bulldogs - $37,690,400
  • Richmond - $37,332,992
  • Carlton - $26,206,220
  • St Kilda - $22,121,016
  • Melbourne - $18,012,858
  • Brisbane - $9,299,059
Liabilities
  • Geelong - $28,627,386
  • Brisbane - $22,432,913
  • Hawthorn - $19,898,341
  • St Kilda - $17,488,177
  • Carlton - $17,398,022
  • Collingwood - $16,134,623
  • Essendon - $12,854,759
  • Melbourne - $11,810,162
  • West Coast - $11,597,832
  • Richmond - $10,178,623
  • Western Bulldogs - $9,980,201
Equity
  • West Coast - $66,119,665
  • Hawthorn - $46,532,382
  • Collingwood - $32,578,418
  • Essendon - $32,507,785
  • Western Bulldogs - $27,710,199
  • Richmond - $27,154,369
  • Geelong - $9,591,133
  • Carlton - $8,808,198
  • Melbourne - $6,202,696
  • St Kilda - $4,632,839
  • Brisbane - ($13,133,854)
Click to expand...

$12.8M profit FFS!!! Thank the good lord jesus christ for the football department cap!
 
So West Coast have gorn dunnit. The third lowest percentage growth in revenues has pulled the projection down to $999M!

There is still hope though. Growth of 8.36% on average from here we still see the aggregate nudge its nose in front. Given all the remaining teams are below average in revenues, the step change in AFL distributions will go a substantial way to carrying it over the line...

upload_2018-2-6_12-59-21.png
 
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