Universal Love From The CEO's Desk (Cain Liddle)

I think the whole free upgrade is a good initiative. It'll stop us hemorrhaging members due to poor performances this year, and hopefully washes out some of the bad taste of a poor year.

I dont really see the end game with the education thing, if it's just to get employees in through the door in support roles. I take it we get some of the money from the Commonwealth as a training provider creating an income stream here, plus providing a bigger community presence in a growth area, in which case it makes a bit more sense.


What about players nearing the end of the careers to set them up? Or more to the point, ongoing schooling, to obtain degrees at the end of their contracts ;)
 
Aug 16, 2015
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While we've got a big chunk of the CBD and the inner north, I'm not sure it goes that far.

It's the same zone as the Northern Knights.

Just checking the Northern knights zone online, im guessing that can't be our whole NGA zone, its HUGE, it goes north up to Wollert, Sth Morang, Doreen, King Lake.

Taken from the clubs web page.

Participants of the Knights must reside from suburbs located in the either the council of Whittlesea, Darebin, Banyule, Shire of Nillumbik or a small section of the City Of Yarra which extends as south as Collingwood.
 
Nov 11, 2005
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Just checking the Northern knights zone online, im guessing that can't be our whole NGA zone, its HUGE, it goes north up to Wollert, Sth Morang, Doreen, King Lake.

Taken from the clubs web page.

Participants of the Knights must reside from suburbs located in the either the council of Whittlesea, Darebin, Banyule, Shire of Nillumbik or a small section of the City Of Yarra which extends as south as Collingwood.
One of the NGA eligible players linked with the Northern Knights, whose name escapes me at the moment, plays for Laurimar (in Doreen) in the NFL Division 3.
 
Nov 4, 2003
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Just checking the Northern knights zone online, im guessing that can't be our whole NGA zone, its HUGE, it goes north up to Wollert, Sth Morang, Doreen, King Lake.

Taken from the clubs web page.

Participants of the Knights must reside from suburbs located in the either the council of Whittlesea, Darebin, Banyule, Shire of Nillumbik or a small section of the City Of Yarra which extends as south as Collingwood.
We've probably got the smallest zone in terms of area, but yes that's apparently the criteria:

- Northern Knights/NFL eligible
- Indigenous or first-generation Australian from a non-English speaking nation
 
Aug 26, 2004
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Hot off the press ....


b35b9be3-418d-4a71-ba40-13af25faf5be.jpg





Dear Aph, :D

With four weeks of training to go until Christmas, I wanted to provide one final update for members before the new year.

Both our AFL and our AFLW staff have worked overtime throughout the season break and both programs already look significantly different from their 2018 respective versions.

The winds of change through our AFL program started with the appointment of our new Head of Football, Brad Lloyd, who commenced in his role the week of Round 23. Brad’s appointment was closely followed by the announcement of new Captains for the 2019 season, with Patrick Cripps and Sam Docherty taking over the reins as the first joint Captains in the Club’s 154-year history. Confidence in our Club continued to rise with Mitch McGovern, Will Setterfield, Alex Fasolo and Nic Newman all rejecting offers from other clubs in preference of joining Carlton through the trade period.

Our search for a new Director of High Performance saw us secure the services of highly regarded Andrew Russell. Andrew (Jack) Russell is universally respected as one of the game’s best coaches and mentors of high performance. He arrives at a critical time in the development of our emerging list.

The Draft saw us select midfield jet Sam Walsh as the number one pick. Our midfield depth was also further improved as our List Management team capitalised on the AFL’s new rules that enable clubs to trade future selections on draft night, by selecting Morrish Medallist, Liam Stocker, with an additional first round draft pick (19) that was secured on the night. Day two saw the Blues welcome Finbar O’Dwyer (pick No.66) and Ben Silvagni (pick No. 70) to Ikon Park, along with Hugh Goddard and Tomas Bugg, who were taken with pick 1 and 18 respectively in the Rookie Draft.

There are always high levels of risk when it comes to trading and drafting. What our members can be confident of is that our List Management team of Stephen Silvagni, Mick Agresta and Paul Brodie, overseen by Head of Football, Brad Lloyd, did an enormous amount of preparation leading into the Draft. They saw an opportunity on Draft night and they had the full support of the Club to seize that opportunity and take whatever action they deemed necessary to improve our list, and put us in the best position to deliver members our 17th Premiership.

When our new additions are added to the likes of Sam Docherty, Tom Williamson, David Cunningham, Harrison Macreadie and Jared Pickett all coming off long term injuries in 2018, our list certainly looks improved. We have an exciting group of emerging talent and 2019 is about commencing phase two of our plan, as we grow together and launch this Club into its next era of success.

We have also finalised our AFLW coaching panel for next season, with Brad Fisher and Steven Salopek signing on as Assistant Coaches for the Club’s 2019 campaign.

Under the leadership of Senior Coach Daniel Harford, the pair joins Senior Assistant Shannon McFerran who has transitioned to the AFLW program after coaching the Club’s inaugural VFLW side this year.

Recording 99 games for the Blues between 2003 and 2010, Brad Fisher returns to Ikon Park in a new capacity, ready to take the reins of the team’s forward line.

Salopek played 121 games for Port Adelaide across nine seasons and appeared in two finals series, including the 2007 grand final. Since retiring, Salopek has remained involved in the football community, coaching and developing young talent alongside Harford at St Kevin’s College. The 33-year-old has been assigned to the Blues’ backline and will give guidance to Captain Bri Davey, Gab Pound and new draftee Jayde Van Dyk.

Off field, confidence in our Club continues to grow with Carlton supporters joining as members in un-precedented pre-Christmas numbers. As we approach the end of November, we are almost 5,000 members ahead of the same time last year and well on track to sign 60,000 members for the first time in the Club’s history. Outside of improving our football programs, growing our membership is the most important priority for our Club.

Membership growth campaigns are anchored in strong retention and we sincerely thank all our members who have already renewed their membership. In doing so, these members have been provided with a complimentary upgrade for 2019. Our Club's Biggest #BoundByBlue Thank You membership upgrade campaign positions us as industry leaders in membership servicing, as we look to harness the power of the Carlton supporter base to continue to grow our membership.

Our Carlton IN Business program continues to go from strength to strength, and we’re proud to now have 105 Carlton IN Business members committed to the Club nationally.

We are also in the final stages of our negotiation with the MCC on a new five-year tenancy agreement to play a minimum of five home games each season at the MCG. Stuart Fox and his team at the MCC have been very supportive of Carlton throughout the negotiation, and our long-term deal at the MCG should see the Club achieve a significant financial outcome each season. Crowd bonus opportunities have also been increased, making it more important than ever that we increase our crowds at home games.

The Carlton Football Club’s Innovate Reconciliation Action Plan (RAP) has also recently been through its final stages of drafting with Reconciliation Australia, internal and external stakeholders. Reconciliation Australia has now given us an official endorsement to begin acting upon committed actions. This is a meaningful occasion for the Club and our RAP outlines our plans to promote reconciliation both internally and also across the communities that we operate within. Our RAP will be launched publicly in the near future and we look forward to sharing our plans with our members.

Our brand new Carlton College of Sport initiative, in partnership with La Trobe University, is also coming along well. We already have almost 50 students enrolled into our Diploma of Sport Development & Coaching, a 12-month program that will be located at Ikon Park. Student numbers are capped at 100 for the first year and we have one final open day in 2018 for prospective 2019 students.

The program is ideal for students finishing year 12, or for those wanting to transfer into a course that provides a pathway into a career in sport. Chris Judd, Bri Davey and Stephen Silvagni will all present to Carlton College of Sport students about their experiences in sport. To hear from Stephen Silvagni about his role as a program presenter, take a look at this short video. Or to register to attend the final open day for 2018 on Thursday 20 December, leave your details here. Note that the final open day will coincide with an open training session for our AFL squad.

With regards to the Ikon Park Masterplan, our $20m funding agreement with the Victorian State Government has been signed off and we continue to work closely with the Federal Government to provide further support to our aspirations to ensure that our AFLW facilities are the equal of our AFL facilities. We are also in planning for a major fundraising program that will see significant upgrades to our AFL facilities to complement the funding that has been made available to improve our AFLW facilities. Members will hear more about these plans in 2019.

2019 will also see the launch of our updated “Blueprint”, our Club strategy for the next five years. The Board and management have been working hard on the development of our strategic priorities and 10 key targets which we will hold ourselves accountable to as we look forward five years to 2023.

As we wind down for 2018, President Mark LoGiudice and I would like to take the opportunity to wish all our members a happy and successful 2019. Thank you once again for your support throughout season 2018, we exist for, and because of, our members and we sincerely appreciate your commitment.

Regards,


Cain Liddle
Chief Executive

Member ID: 21499500
 

drunkill

Club Legend
May 16, 2017
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5,000 members ahead of this time 12 months ago off the back of a 2 win season.

Guy just keeps ticking the boxes as he goes, might be one the most important pick ups of flag 17.
Overheard him tonight after the members forums saying that Richmond with 90k-100k members off the bat is $4.5m ahead of us at the start of the year. So growing membership is the best thing the club can do to earn money.
 
Overheard him tonight after the members forums saying that Richmond with 90k-100k members off the bat is $4.5m ahead of us at the start of the year. So growing membership is the best thing the club can do to earn money.

Who'd have thunk it?
 
I can't help but feel we dodged a bullet when we hired Cain Liddle ahead of Simpn Lethlean.

I haven't felt this excited and positive about the footy club in years.

When you hire decent and professional people to your organization, good things happen (even if it takes some time)
why we got you in, alph..........
 
Aug 26, 2004
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Members Email:-



From the CEO's desk

CEO Cain Liddle provides this members-exclusive update as Carlton remains on track to break its membership record before Round 1.

The loyalty and belief of Bluebaggers across the nation sees the Club with an additional 7,000 members compared to this time last year – a 20 per cent increase in renewals and 15 per cent in new members year-on-year.

On behalf of all players, coaches and staff, the Club would like to thank you for committing to the Blues in 2019.





Vid link ...

http://www.carltonfc.com.au/video/2018-02-05/members-only-ceo-update?camefrom=EMCL_2716336_126791833
 
Nov 20, 2018
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From the CEO's desk

CEO Cain Liddle provides this members-exclusive update as Carlton remains on track to break its membership record before Round 1.

The loyalty and belief of Bluebaggers across the nation sees the Club with an additional 7,000 members compared to this time last year – a 20 per cent increase in renewals and 15 per cent in new members year-on-year.

On behalf of all players, coaches and staff, the Club would like to thank you for committing to the Blues in 2019.





Vid link ...

http://www.carltonfc.com.au/video/2018-02-05/members-only-ceo-update?camefrom=EMCL_2716336_126791833
The Bluebaggers are starting to wake up. We all know that there are heaps of us out there that have Carlton in their heart and Liddle will do his best to get them to buy memberships. It's great to see finally the club reaching out to it's fans great job and well done.
 
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