CheapCharlie
Norm Smith Medallist
- Jun 12, 2015
- 6,416
- 7,985
- AFL Club
- Sydney
Kleenex to change its Man Size branding...
..."London: Kleenex maker Kimberly-Clark says it will re-brand its 'Mansize' tissues after consumers complained the name was sexist.
The company says that following a "consistent increase of complaints on gender concern" the product would now be called 'Kleenex Extra Large'.
Packages for the tissues describe them as "confidently strong" and "comfortingly soft."
Kimberly-Clark told the London Telegraph on Thursday that it in "no way suggests" that being both soft and strong was "an exclusively masculine trait", nor did the Mansize branding endorse gender inequality.
"Nevertheless, as we remain committed to developing the best possible products for our consumers and take any feedback extremely seriously, we decided to renovate our current product and update the product sub-brand as Kleenex Extra Large," the company said.
https://www.smh.com.au/business/com...nded-to-avoid-sexism-row-20181019-p50alp.html
..."London: Kleenex maker Kimberly-Clark says it will re-brand its 'Mansize' tissues after consumers complained the name was sexist.
The company says that following a "consistent increase of complaints on gender concern" the product would now be called 'Kleenex Extra Large'.
Packages for the tissues describe them as "confidently strong" and "comfortingly soft."
Kimberly-Clark told the London Telegraph on Thursday that it in "no way suggests" that being both soft and strong was "an exclusively masculine trait", nor did the Mansize branding endorse gender inequality.
"Nevertheless, as we remain committed to developing the best possible products for our consumers and take any feedback extremely seriously, we decided to renovate our current product and update the product sub-brand as Kleenex Extra Large," the company said.
https://www.smh.com.au/business/com...nded-to-avoid-sexism-row-20181019-p50alp.html