Hi all,
One of the favourite lines of GSW bashers is to criticise crowd numbers. I thought it would be good to do a crowd analysis of the Sydney market.
In 2018 we had an average of 11,913 attend our 11 home games (131, 047 total). This figure is down on last year's average of 13,335 which is a concern but it should be noted we had an extra home game in 2017. Personally the drop off is a worry of mine. The membership number keeps going up but it seems a lot of these are 3 game members etc. and that is not being reflected in the crowd numbers.
If we compare this to the Swans who in 2018 averaged 34,492 across their 12 games it is clear their established fan base are active in attending matches.
Looking at other sydney codes such as the NRL we can see that it is a valid comparison.
Canterbury bulldogs (19,480 members in 2018) had an average crowd of 14,182
Sydney's biggest team South Sydney had 29,117 members in 2018 and an average crowd of 18,531
Smaller clubs like Manly (12,420 members in 2018) had an average crowd of 11,232
If we look at this it is clear we have a larger membership base than several of the sydney NRL clubs but cannot engage the supporter base on the same level. I wonder if it is in fact the 3 game memberships inflating the figure or whether or not there is a flaw in our target market. I have mentioned before that our average spend at Spotless is about $7.50 (around one beer) suggesting the family focus is working as many families would bring their own food etc which would keep the spend numbers down. What we are missing is the umber of members in that 20-30 age who go to the footy with their mates. Obviously this will change over time but i not willing to wait the 10 years it is gonna take for these current kids to get to that age.
One of the favourite lines of GSW bashers is to criticise crowd numbers. I thought it would be good to do a crowd analysis of the Sydney market.
In 2018 we had an average of 11,913 attend our 11 home games (131, 047 total). This figure is down on last year's average of 13,335 which is a concern but it should be noted we had an extra home game in 2017. Personally the drop off is a worry of mine. The membership number keeps going up but it seems a lot of these are 3 game members etc. and that is not being reflected in the crowd numbers.
If we compare this to the Swans who in 2018 averaged 34,492 across their 12 games it is clear their established fan base are active in attending matches.
Looking at other sydney codes such as the NRL we can see that it is a valid comparison.
Canterbury bulldogs (19,480 members in 2018) had an average crowd of 14,182
Sydney's biggest team South Sydney had 29,117 members in 2018 and an average crowd of 18,531
Smaller clubs like Manly (12,420 members in 2018) had an average crowd of 11,232
If we look at this it is clear we have a larger membership base than several of the sydney NRL clubs but cannot engage the supporter base on the same level. I wonder if it is in fact the 3 game memberships inflating the figure or whether or not there is a flaw in our target market. I have mentioned before that our average spend at Spotless is about $7.50 (around one beer) suggesting the family focus is working as many families would bring their own food etc which would keep the spend numbers down. What we are missing is the umber of members in that 20-30 age who go to the footy with their mates. Obviously this will change over time but i not willing to wait the 10 years it is gonna take for these current kids to get to that age.