TNA was in good Shape in 2007-9, Yes they were only getting 30-50,000 PPV buy rates but Spike TV was paying them 10 million a year for TNA impact shows and they were getting 1-1.5 million viewers each week.
Every report I've read has suggested TNA is heavily in debt without any real method of generating revenue. It seems like they were staying in business for either vanity reasons and/or waiting for a buyout from WWE. I've got no idea on the economics of TV but $10 per viewer sounds incredibly expensive to me.
Good luck with that. This isn't the 1980s anymore with the UWF Promote by Bill Watts. The smart marks were a minority in the 1980s, they are the majority in the 2010s.
The smart marks were all over Mid South/UWF - it consistently rated high in the Wrestling Observer awards. My point is any new promotion should have a totally different approach to the current WWE product. I watched Smackdown the other day and it was one nonsensical angle after another. As someone who now probably qualifies as a casual fan, it did absolutely nothing in terms of making me want to watch it again and/or buy an WWE product. I still think having a promotion that took itself a bit more seriously (while still having room for angles etc) could be profitable.
As for the "rally" it screamed low rent and will do absolutely nothing in terms of generating casual fan interest. Chris Jericho is a top talent and has been for years and I love him to bits as a performer but will he really generate long-term interest in a new promotion?
At the moment, AEW feels very similar to Global Force Wrestling and we all know how that ended. I hope I'm wrong