Im with you to an extent, but not so much the endorsed media, its social media that bugs me...
They all have a team of marketing/digital media people who earn a living trying to interact with people and gain clicks and likes and that elusive viral post - to me it makes them far to overzealous, they just post stuff for laughs, they go over the top, they are making mini serials and all this rubbish - even worse when they start interacting with other teams social media departments - its cringe worthy.
less it more.
Just be informative.
I think this is an area that Worsfold completely missmanages.
Too bad if it's not his style becausr far too much is left to people who dont know what message to communicate and if they do they're incapable.
It seems to me that social media and marketing are what is left to control messaging and then we end up with unrealistic expectations determining the way we are covered.
Then when Worsfold does say stuff it's largely useless and occasionally nonsensical.
It's his problem really because if things turn ugly those expectations will be what causes the board to act.
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