Analysis Stadium deals - what, how, when - why we need a new one and the SA footy paradigm shift happening

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Sep 3, 2002
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I haven't spent a cent at AO this year and will continue to spend nothing there for the foreseeable future.
Unless you desperately want an alcoholic drink and can't be bothered to bring in a flask or thermos, there's no reason to get anything there. For less than $10 eldest and I picked up enough junk at Woolworths in the Mall to make us both sugar overloaded by the end of the game and still not through it all. And around the same price for lunch at Zambrero's beforehand for food that was tasty, as a tasteless hot dog and soggy chips would be at the ground. On track to not spend anything there this year. I've told eldest don't rush to finish drinks as we aren't buying anything at AO this year.
 

ab56452001

Club Legend
Aug 23, 2009
1,643
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salisbury
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Unless you desperately want an alcoholic drink and can't be bothered to bring in a flask or thermos, there's no reason to get anything there. For less than $10 eldest and I picked up enough junk at Woolworths in the Mall to make us both sugar overloaded by the end of the game and still not through it all. And around the same price for lunch at Zambrero's beforehand for food that was tasty, as a tasteless hot dog and soggy chips would be at the ground. On track to not spend anything there this year. I've told eldest don't rush to finish drinks as we aren't buying anything at AO this year.
Well done . If enough do it it'll hurt em . Gee i know its fantasy land stuff , but i wished we could of done up Alberton like Geelong !
 

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ROBBBO

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Mar 17, 2014
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Just remember this, both Port and Crows receive a percentage of the food and drink takings.

Having said that we bring our own food and drink
 
Oct 12, 2007
30,517
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The Hills
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Port Adelaide
At Saturday's game I made a special effort to look around at how many Blue Coats were on duty / standing around

I noted dozens of them all doing very little

I know you've got to provide a service when people need it but there must multiple opportunities to rationalize staffing levels
Some jerk was making trouble near the toilets at the Eastern gates.

I informed the blue coat standing there guarding nothing.

Instead of coming over to help he called for help and remained where he was.

By the time someone eventually came 10 minutes later the incident had been resolved (fortunately without violence)

They are useless and DGAF.

On SM-G960F using BigFooty.com mobile app
 
Just remember this, both Port and Crows receive a percentage of the food and drink takings.

Having said that we bring our own food and drink

When did that change? The 2015 review said we got an amount per attendee + extra corporate boxes to sell + all or most of game day advertising revenue. That's how the $4.1m per year both clubs would get out of the oval if the 2014 crowds were maintained was calculated. Ie crows would get $2.1m and Port $2m with the difference being the 50,000 extra attendees x $2 the crows got in 2014 over Port.
 
It will be interesting to see whether Rucci goes into bat for the SANFL/SMA. I get the feeling he might.

He's got to feed himself somehow.
 

Tibbs

The Bearded ZERK!
Sep 9, 2013
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The Rucci's Roast article is up online now ... Be interested to hear your thoughts REH ...

https://www.adelaidenow.com.au/spor...y/news-story/65ec2df1e145746325b2972f3d299f34

Parliamentary inquiry into Adelaide Oval hotel plans has put the Crows and Power deal at Oval on public display

Frank Pangallo, the newshound turned politician, is sitting on one of the great secrets in SA football. It is there in his notes from the state parliamentary inquiry into the plans to build a boutique hotel at Adelaide Oval.
Did you know Frank that every time a fan walks into the Oval for a Crows or Power AFL game that the Stadium Management Authority hands the Adelaide and Port Adelaide football clubs a $2.40 “kick back” from the catering revenue?

Port Adelaide and Adelaide Crows fans at Adelaide Oval. The clubs get a $2.40 “kick back” for every fan from the catering revenue. Picture SARAH REED
The Adelaide Oval SMA (AOSMA) calls it a “rebate” to the Crows and Power.
Yes, if 50,000 fans file in for a Crows-Hawthorn game, SMA boss Andrew Daniels is compelled to sign a $120,000 cheque to the Adelaide Football Club. This is the Crows’ cut for all the pies, pasties, hot chips, hot dogs, soft drinks and beer sold during the game.
It is all laid out on pages 126-127 of the evidence in the Hansard notes kept for Pangallo and his honourable colleagues from the parliamentary chambers on North Terrace.
A $2.40 rebate for the Crows and Power for every person who goes through the turnstiles at Adelaide Oval ...
“And this takes place,” SANFL chief executive Jake Parkinson told Pangallo and Co, “before any costs are incurred by AOSMA in operating the catering concessions (at the Oval).”
Puts a whole new perspective on the prices at the concession stands at Adelaide Oval, doesn’t it Frank? Next time any fan want to question the food and drink prices at Adelaide Oval — and take issue with the SMA — the view could change by considering this “kick back” that goes to the Crows and Power.

They get this cut of the catering spoils at the Oval for bringing the crowd.
This is one of the special features of the new AFL-SMA stadium deal at Adelaide Oval signed at the end of the three-season review last year.
.... Blah blah blah
 

NoddyHolder

Norm Smith Medallist
Mar 2, 2014
8,028
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The Rucci's Roast article is up online now ... Be interested to hear your thoughts REH ...

https://www.adelaidenow.com.au/spor...y/news-story/65ec2df1e145746325b2972f3d299f34

Parliamentary inquiry into Adelaide Oval hotel plans has put the Crows and Power deal at Oval on public display

Frank Pangallo, the newshound turned politician, is sitting on one of the great secrets in SA football. It is there in his notes from the state parliamentary inquiry into the plans to build a boutique hotel at Adelaide Oval.
Did you know Frank that every time a fan walks into the Oval for a Crows or Power AFL game that the Stadium Management Authority hands the Adelaide and Port Adelaide football clubs a $2.40 “kick back” from the catering revenue?

Port Adelaide and Adelaide Crows fans at Adelaide Oval. The clubs get a $2.40 “kick back” for every fan from the catering revenue. Picture SARAH REED
The Adelaide Oval SMA (AOSMA) calls it a “rebate” to the Crows and Power.
Yes, if 50,000 fans file in for a Crows-Hawthorn game, SMA boss Andrew Daniels is compelled to sign a $120,000 cheque to the Adelaide Football Club. This is the Crows’ cut for all the pies, pasties, hot chips, hot dogs, soft drinks and beer sold during the game.
It is all laid out on pages 126-127 of the evidence in the Hansard notes kept for Pangallo and his honourable colleagues from the parliamentary chambers on North Terrace.
A $2.40 rebate for the Crows and Power for every person who goes through the turnstiles at Adelaide Oval ...
“And this takes place,” SANFL chief executive Jake Parkinson told Pangallo and Co, “before any costs are incurred by AOSMA in operating the catering concessions (at the Oval).”
Puts a whole new perspective on the prices at the concession stands at Adelaide Oval, doesn’t it Frank? Next time any fan want to question the food and drink prices at Adelaide Oval — and take issue with the SMA — the view could change by considering this “kick back” that goes to the Crows and Power.

They get this cut of the catering spoils at the Oval for bringing the crowd.
This is one of the special features of the new AFL-SMA stadium deal at Adelaide Oval signed at the end of the three-season review last year.
.... Blah blah blah
Good incentive for sma to under report our crowds...
 

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scotty13

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Feb 4, 2004
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1. the $2.40 kickback for each person that enters the venue might equate to 50c increase on all products - that is the purchase of 5 things per person which isn't unrealistic on the whole I wouldn't have thought for the majority of people that attend the footy. If they dropped the price of everything by 50c and gave no 'kick back' to the clubs, prices of food and drink would still be too expensive!

2. How did Adelaide get $18.4m and we get $9m in returns from the stadium? that would suggest we get half the people that the crows get to games? or is it they sell corporate boxes for more, tickets to games are more and their memberships are more which = a much larger return to them?
 

ROBBBO

Club Legend
Mar 17, 2014
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1. the $2.40 kickback for each person that enters the venue might equate to 50c increase on all products - that is the purchase of 5 things per person which isn't unrealistic on the whole I wouldn't have thought for the majority of people that attend the footy. If they dropped the price of everything by 50c and gave no 'kick back' to the clubs, prices of food and drink would still be too expensive!

2. How did Adelaide get $18.4m and we get $9m in returns from the stadium? that would suggest we get half the people that the crows get to games? or is it they sell corporate boxes for more, tickets to games are more and their memberships are more which = a much larger return to them?

2. Would be corporate I'd say
 
The Rucci's Roast article is up online now ... Be interested to hear your thoughts REH ...

https://www.adelaidenow.com.au/spor...y/news-story/65ec2df1e145746325b2972f3d299f34

Parliamentary inquiry into Adelaide Oval hotel plans has put the Crows and Power deal at Oval on public display

Frank Pangallo, the newshound turned politician, is sitting on one of the great secrets in SA football. It is there in his notes from the state parliamentary inquiry into the plans to build a boutique hotel at Adelaide Oval.
Did you know Frank that every time a fan walks into the Oval for a Crows or Power AFL game that the Stadium Management Authority hands the Adelaide and Port Adelaide football clubs a $2.40 “kick back” from the catering revenue?

Port Adelaide and Adelaide Crows fans at Adelaide Oval. The clubs get a $2.40 “kick back” for every fan from the catering revenue. Picture SARAH REED
The Adelaide Oval SMA (AOSMA) calls it a “rebate” to the Crows and Power.
Yes, if 50,000 fans file in for a Crows-Hawthorn game, SMA boss Andrew Daniels is compelled to sign a $120,000 cheque to the Adelaide Football Club. This is the Crows’ cut for all the pies, pasties, hot chips, hot dogs, soft drinks and beer sold during the game.
It is all laid out on pages 126-127 of the evidence in the Hansard notes kept for Pangallo and his honourable colleagues from the parliamentary chambers on North Terrace.
A $2.40 rebate for the Crows and Power for every person who goes through the turnstiles at Adelaide Oval ...
“And this takes place,” SANFL chief executive Jake Parkinson told Pangallo and Co, “before any costs are incurred by AOSMA in operating the catering concessions (at the Oval).”
Puts a whole new perspective on the prices at the concession stands at Adelaide Oval, doesn’t it Frank? Next time any fan want to question the food and drink prices at Adelaide Oval — and take issue with the SMA — the view could change by considering this “kick back” that goes to the Crows and Power.

They get this cut of the catering spoils at the Oval for bringing the crowd.
This is one of the special features of the new AFL-SMA stadium deal at Adelaide Oval signed at the end of the three-season review last year.
.... Blah blah blah

The 2015 review deal, that took 9 months to settle, put the amount each club got for walking thru the door was $2 per attendee. Rucci calls that as share of catering revenue, but I don't call it that as its a set amount.

For it to be truly a catering revenue amount it would be a percentage of the turnover from catering but its a fixed amount. The SANFL and SACA get a commission I have calculated that it sits somewhere between 20% and 25% of game day catering revenue.

So I call it a fixed fee of $2.40 because it comes from the SANFL's share of all income from the ground ie super boxes + stadium club members + AO Football memberships + catering commission.

Interesting that at end of 2017 it went up from $2 to $2.40 and was fixed for 5 years according to the article. That is a 25% increase and if spread out over 5 years that an ok average increase of 5% per year.

So whether you buy lots of beverages and/or lots of food at a Port game - or buy nothing, Port still gets the same $2.40 if Rucci has reported this correctly. So the boycott of buying inside the stadium, some here have self imposed, doesn't really hurt Port during this fixed 5 years.

I will quote these bits from the article as a record

They get this cut of the catering spoils at the Oval for bringing the crowd. This is one of the special features of the new AFL-SMA stadium deal at Adelaide Oval signed at the end of the three-season review last year. It is surprising — particularly after all the attention there was on the first review in 2013-14 that took more than 300 days to complete — that nothing has been said of the new deal. But this is because the deal was not only renewed, it also was extended for five (rather than three years) ... and sealed with a confidentiality agreement.
 
Good incentive for sma to under report our crowds...
That's why a few of us have been banging on for 3 years ( ie post 2014 season) that the crowd figures are dodgy, and others have said it doesn't happen. It would be skimming ie upto a couple of thousand, not ten thousand.

The AFLW GF was bullshit because they only expected 20-25k and it wasn't ticketed, so if you went out for a smoke or other reason there were no pass outs and the turnstile just clicked over and double and maybe triple counting for those individuals who went out for a smoke at half time and other breaks. 43~45k was about the right figure.
 
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1. the $2.40 kickback for each person that enters the venue might equate to 50c increase on all products - that is the purchase of 5 things per person which isn't unrealistic on the whole I wouldn't have thought for the majority of people that attend the footy. If they dropped the price of everything by 50c and gave no 'kick back' to the clubs, prices of food and drink would still be too expensive!

2. How did Adelaide get $18.4m and we get $9m in returns from the stadium? that would suggest we get half the people that the crows get to games? or is it they sell corporate boxes for more, tickets to games are more and their memberships are more which = a much larger return to them?

Corporate probably does factor in but it certainly appears the differential in crowd numbers does make a decent dent in takings, as it should.

Port fans have traditionally purchased more food and beverage per person than the Crows equivalent, but because the revenue is fixed to crowd number alone, we don't see the benefit of it. Payments should be a set percentage of revenue, that way Andrew Daniels wouldn't have to worry about cutting a cheque before revenues are counted.

The SANFL is ******* dishonest though because it gives the appearance that the poor SMA has to pay out before they know how much money they have. The reality is that they would make a ******* killing with the current deal and would cry foul if they had to pay the AFL clubs a fair percentage. On the plus side for us, we can refuse to purchase anything at the ground and the club will still get its $2.40.
 
2. How did Adelaide get $18.4m and we get $9m in returns from the stadium? that would suggest we get half the people that the crows get to games? or is it they sell corporate boxes for more, tickets to games are more and their memberships are more which = a much larger return to them?
You didn't read it properly.

The parliamentary inquiry was told by the SANFL and SMA — as noted in the Hansard papers — that the Adelaide Football Club in 2017 scored a net stadium return of $18.4 million — up $9 million or 100 per cent on Football Park figures.

Port Adelaide’s upgrade in revenue from West Lakes to the city was $9 million in 2017 — or 150 per cent stronger than at Football Park.

AFC = net figure and upgrade figure, PAFC = upgrade figure only.

But basic maths says;
PAFC at Footy Park = $6m + 150% upgrade ie $9m = $15m.
 
"It is all laid out on pages 126-127 of the evidence in the Hansard notes kept for Pangallo and his honourable colleagues from the parliamentary chambers on North Terrace."

You wont find this in the official parliament Hansard available on line. It might rock up in the final report the Select Committee produces at the end of this.


Edit my mistake - the Select Committee has its own Hansard of the people before it and is separate to the official parliament Hansard for proceedings inside the House of Assembly or Legislative Council.

At the following link
https://www.parliament.sa.gov.au/Committees/Pages/Committees.aspx?CTId=3&CId=362

You can download the 3rd link down Transcript of Evidence from CBA - SANFL 26.03.19

Hon. D.G.E. Hood MLC = Liberal Party Member of the Legislative Council

1555991429252.png



Love Parkinson's response to Hodd's next question

1555991740980.png
 
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